Available to hire
Hi, I’m Chandrakanth Thirumani. I’m a Social Media Marketing Lead based in Hyderabad, India, with nearly 3.5+ years of experience building online brands and running performance-driven campaigns across Google, Meta, LinkedIn, YouTube, and more. I translate data into actionable marketing strategies that boost engagement, leads, and revenue.
I love blending creative storytelling with data-driven insights to drive audience growth, content engagement, and brand visibility. I’m proficient in SEO, analytics, and marketing automation, and I leverage tools like Google Analytics, Meta Business Suite, and Canva to craft scalable campaigns that align with business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Marketing Sr.Executive at VASRIKecom
January 1, 2023 - PresentDeveloped and implemented performance marketing strategies on multiple platforms including Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and affiliate networks. Managed and optimized paid campaigns such as Search, Display, Social, Video, Native, and Retargeting ads while handling budgets and forecasting. Leveraged analytics tools like Google Analytics, Data Studio, and heat maps to analyze user data and generate actionable insights. Conducted market and competitor analysis to identify new growth opportunities and maintain competitive advantage.
Social Media Marketing Intern at DIGIGIST
December 31, 2022 - August 30, 2025Worked on multiple projects such as the Accounting Automation System in collaboration with 24efiling which streamlined invoicing and expense management for over 8,000 clients. Developed real estate lead management portals that improved property tracking and client interaction leading to 100% sales conversions. Implemented SEO, SEM, and SMM strategies for educational platforms to boost visibility, student engagement, and nationwide scalability through effective growth-driven marketing.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentStrategy & Planning: Developed and implemented performance marketing strategies across platforms including Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and affiliate networks. Campaign Management: launched, monitored, and optimized paid campaigns (Search, Display, Social, Video, Native, Retargeting) with budgets and forecast metrics. Analytics & Reporting: analyzed performance data using Google Analytics, Data Studio, and heat maps to track user behavior. Market & Competitor Analysis: monitored industry trends to identify opportunities and stay ahead in the market.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - September 18, 2025Contributed to various projects across accounting automation, real estate lead management, educational platforms, and e-commerce growth campaigns. Led e-commerce growth campaigns with Google Ads and Meta Ads, achieving a 220% increase in monthly traffic and a 3.5x ROAS within 4 months. Implemented SEO, SEM, and SMM strategies for nationwide expansion; enhanced brand visibility and engagement for multiple clients; supported IT solutions branding by building a strong online presence and generating 450+ qualified B2B leads.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentDeveloped and implemented performance marketing strategies across platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube) and affiliate networks. Defined KPIs aligned with business goals, managed budgets, and launched/optimised campaigns across Search, Display, Social, Video, Native, and Retargeting. Analyzed performance using Google Analytics, Data Studio, and heat maps to drive actionable insights; tracked market trends and competitor activity to identify opportunities.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - September 18, 2025Led multi-project digital marketing initiatives: Accounting Automation System, Real Estate Lead Management Portal, Educational Learning Platform, and E-commerce Growth Campaigns. Executed SEO, SEM, and SMM strategies to boost visibility, traffic, and ROAS; increased local brand visibility for hospitality projects; generated 450+ B2B leads (IT Solutions branding & Lead Gen case) and supported LinkedIn thought leadership.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentDeveloped and implemented performance marketing strategies across Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and affiliate networks; defined KPIs aligned with business goals; launched, monitored, and optimized campaigns (Search, Display, Social, Video, Native, Retargeting); managed budgets and forecasted performance; analyzed data using Google Analytics, Data Studio, and heatmaps to derive actionable insights; monitored market trends and competitor activities to identify opportunities.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - September 18, 2025Led 30+ monthly campaigns across diverse domains including e-commerce, real estate, education, hospitality, and IT solutions. Achievements included an e-commerce store growth campaign with 220% monthly traffic increase and 3.5x ROAS in 4 months; a hospitality project increasing local footfall by 60% and boosting sales by ₹10L+ in a quarter; LinkedIn branding and thought-leadership content generating 450+ qualified B2B leads; and nationwide SEO/SEM/SMM strategies for education platforms.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentDeveloped and implemented performance marketing strategies across platforms including Google Ads, Facebook/Instagram, LinkedIn, YouTube and affiliate networks; managed budgets and KPIs; launched, monitored, and optimized paid campaigns across Search, Display, Social, Video, Native and Retargeting; analyzed performance data using Google Analytics, Data Studio, and heat maps to generate actionable insights and optimize user journeys; conducted market and competitor analysis to identify new opportunities and stay ahead in the market.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - October 4, 2025Led projects including an E-commerce growth campaign with Google and Meta Ads (220% traffic growth, 3.5x ROAS in 4 months); developed lead management systems for real estate projects; implemented SEO, SEM, and SMM strategies for educational platforms; contributed to hospitality brand campaigns increasing local footfall and sales; supported branding and lead generation for an IT solutions company through LinkedIn campaigns and thought-leadership content; delivered 30+ monthly social campaigns with a content calendar and engagement growth.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentDeveloped and implemented performance marketing strategies across Google Ads, Facebook Ads, Instagram, LinkedIn, YouTube, and affiliate networks; launched, monitored, and optimized paid campaigns (Search, Display, Social, Video, Native, Retargeting) with budgets, and forecasted metrics; analyzed performance with Google Analytics, Data Studio, heat maps; produced actionable insights and monitored industry trends to identify opportunities.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - October 4, 2025Contributed to SEO, SEM and SMM strategies for multiple projects, led a successful e-commerce growth campaign (Google/Meta ads) achieving 220% traffic increase and 3.5x ROAS in 4 months; supported a restaurant brand visibility project increasing local footfall by 60% and boosting sales; aided IT Solutions branding and lead-gen via LinkedIn campaigns, SEO optimization, and thought-leadership content; helped educational platforms with nationwide growth through SMM/SEO/SEM efforts.
Social Media Marketing Lead at VASRIKecom
January 1, 2023 - PresentStrategy & Planning: Developed and executed cross‑platform performance marketing strategies across Google Ads, Facebook/Instagram, LinkedIn, YouTube, and affiliate networks with clear KPIs. Campaign Management: launched and optimized Search, Display, Social, Video, Native, and Retargeting campaigns; managed budgets and forecasts. Analytics & Reporting: analyzed performance using Google Analytics and Data Studio to drive actionable insights. Market & Competitive Analysis: tracked industry trends to identify opportunities and stay ahead in the market.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - October 4, 2025Contributed to multiple digital marketing projects across e-commerce, real estate, hospitality, education, and IT solutions. Led growth campaigns for an e-commerce store achieving 220% monthly traffic uplift and 3.5x ROAS in four months. Built LinkedIn campaigns generating 450+ qualified B2B leads; implemented SEO, SEM, and SMM strategies to boost nationwide visibility. Increased local restaurant footfall by 60% and revenue by ₹10L+ in one quarter.
Social Media Marketing Lead at VASRIKecom
June 1, 2023 - November 8, 2025Developed and implemented performance marketing strategies across platforms including Google Ads, Facebook/Instagram, LinkedIn, YouTube, and affiliate networks. Set KPIs aligned with business goals; launched, monitored, and optimized campaigns (Search, Display, Social, Video, Native, Retargeting) with budget management and forecasting. Analyzed performance data using Google Analytics and Data Studio to drive actionable insights. Conducted market and competitor analysis to identify opportunities and stay ahead in the market.
Social Media Marketing Intern at DIGIGIST
December 1, 2022 - December 1, 2022Contributed to diverse digital marketing projects, including an Accounting Automation System, Real Estate Lead Management Portal, and Educational Learning Platform. Led e-commerce growth campaigns that delivered 220% monthly traffic growth and 3.5x ROAS in 4 months. Executed a Restaurant Brand Visibility project increasing local footfall and sales, and supported IT Solutions branding that generated 450+ qualified B2B leads. Built content strategies, SEO/SEM initiatives, and social campaigns to scale nationwide.
Education
Bachelor Of Arts In Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Bachelor of Arts in Business Economics at Vivek Vardhini Degree College, Hyderabad
January 11, 2030 - January 1, 2023Qualifications
Google Ads AI-Powered Performance Certification
January 11, 2030 - September 18, 2025GA4 Data & Reports Certification
January 11, 2030 - September 18, 2025Google Ads AI-Powered Performance Certification
January 11, 2030 - September 18, 2025GA4 Data & Reports Certification
January 11, 2030 - September 18, 2025Google Ads AI-Powered Performance
January 11, 2030 - September 18, 2025GA4 Data & Reports
January 11, 2030 - September 18, 2025Google Ads AI-Powered Performance Certification
January 11, 2030 - October 4, 2025GA4 Data & Reports Certification
January 11, 2030 - October 4, 2025Certified Google Ads AI-Powered Performance
January 11, 2030 - October 4, 2025GA4 Data & Reports
January 11, 2030 - October 4, 2025Certified Google Ads AI-Powered Performance
January 11, 2030 - October 4, 2025GA4 Data & Reports
January 11, 2030 - October 4, 2025Google Ads AI-Powered Performance Certification
January 11, 2030 - November 8, 2025GA4 Data & Reports Certification
January 11, 2030 - November 8, 2025Industry Experience
Professional Services, Real Estate & Construction, Education, Retail, Software & Internet, Media & Entertainment, Travel & Hospitality, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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