Anton Inoj

Lead creative services across Carrefour’s omnichannel marketing, delivering brand and performance campaigns for digital, CRM, and in-store platforms. Manage creative agencies (scope, deliverables, and budgeting coordination) and direct campaigns with performance marketing to deliver video, animation, motion graphics, and digital assets for TikTok, Meta Ads, Shahid TV, RTB, and retail touchpoints. Partner with senior management and cross-functional teams (performance marketing, product, UI/UX, loyalty, CRM) to align creative with business objectives. Champion AI tools (Krea, Stable Diffusion, Ideogram, Comfy UI, DALL·E) to accelerate ideation, image generation, video editing, and motion graphics while improving speed, quality, and innovation across markets.

Lead creative services across Carrefour’s omnichannel marketing, delivering brand and performance campaigns for digital, CRM, and in-store platforms. Managed creative agencies, defined scopes, oversaw deliverables, and coordinated with finance for budgeting. Directed campaigns with video, animation, motion graphics for TikTok, Meta Ads, Shahid TV, RTB, and retail touchpoints; championed AI-driven ideation and production to accelerate speed and quality. Collaborated with senior management across performance marketing, product, UI/UX, loyalty, and CRM to align creative with business goals.

Directed creative strategy and execution for Carrefour UAE’s visual identity across online, CRM, and performance channels. Delivered digital assets for product launches, seasonal campaigns, social media, web, mobile, and retail activations. Implemented efficient creative workflows and introduced AI-enhanced workflows for faster variations and campaign visualization.