Available to hire
Creative leader with 10+ years of experience in visual design, creative services, and digital/brand communication across retail, e-commerce, and FMCG. Experienced in leading end-to-end creative operations spanning campaign design, performance marketing assets, CRM communication, video production, and motion graphics.
Proven expertise in managing agencies, optimizing workflows, and leveraging AI-driven design tools to improve speed, quality, and innovation. Leads cross-regional teams across UAE, Jordan, Egypt, and India, ensuring creative excellence and brand consistency across multiple markets.
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
Arabic
Beginner
English
Fluent
Work Experience
Manager Creative Services - Corporate Head Office (Creative Design Manager | Visual & Digital Experience Specialist) at Carrefour - Majid Al Futtaim
January 1, 2024 - PresentLead creative services across Carrefour’s omnichannel marketing, delivering brand and performance campaigns for digital, CRM, and in-store platforms. Manage creative agencies (scope, deliverables, and budgeting coordination) and direct campaigns with performance marketing to deliver video, animation, motion graphics, and digital assets for TikTok, Meta Ads, Shahid TV, RTB, and retail touchpoints. Partner with senior management and cross-functional teams (performance marketing, product, UI/UX, loyalty, CRM) to align creative with business objectives. Champion AI tools (Krea, Stable Diffusion, Ideogram, Comfy UI, DALL·E) to accelerate ideation, image generation, video editing, and motion graphics while improving speed, quality, and innovation across markets.
Manager Creative Services - Corporate Office at Carrefour - Majid Al Futtaim
January 1, 2024 - January 1, 2026Lead creative services across Carrefour’s omnichannel marketing, delivering brand and performance campaigns for digital, CRM, and in-store platforms. Managed creative agencies, defined scopes, oversaw deliverables, and coordinated with finance for budgeting. Directed campaigns with video, animation, motion graphics for TikTok, Meta Ads, Shahid TV, RTB, and retail touchpoints; championed AI-driven ideation and production to accelerate speed and quality. Collaborated with senior management across performance marketing, product, UI/UX, loyalty, and CRM to align creative with business goals.
Manager Visual Design at Carrefour - Majid Al Futtaim
January 1, 2020 - January 1, 2024Directed creative strategy and execution for Carrefour UAE’s visual identity across online, CRM, and performance channels. Delivered digital assets for product launches, seasonal campaigns, social media, web, mobile, and retail activations. Implemented efficient creative workflows and introduced AI-enhanced workflows for faster variations and campaign visualization.
Design Manager at Namshi - Emaar
January 1, 2018 - January 1, 2020Led brand identity, visual campaigns, and UX design across web, app, email, social, video. Managed design team in UAE and India; ensured delivery of assets aligned with industry trends and customer experience goals. Collaborated with VP Brand Marketing, Creative Director, and Tech teams to drive cross-functional initiatives.
Senior Creative Designer at Namshi - Emaar
January 1, 2015 - January 1, 2018Conceptualized and executed campaigns across homepage, landing pages, mobile & desktop platforms, and video storyboards. Planned and delivered digital marketing and promotional kits.
Senior Graphic Designer at Namshi - Rocket Internet GmbH
January 1, 2012 - January 1, 2015Created visuals for websites, campaigns, and digital advertising; developed Flash and interactive components to support marketing goals.
Senior Multimedia Designer at Global Media Insight
January 1, 2010 - January 1, 2012Designed advertising, logos, web pages, social media, Flash website, Flash animation and video projects for multiple clients including Nestle, Barakat, Nescafe Kerala, India.
2D – 3D Animator at Toonz Animation
January 1, 2002 - January 1, 2009Produced 2D & 3D animations for TV, web, and international projects (BBC, Disney, Hallmark).
Education
Bachelor’s Degree in Arts at Calicut University, India
January 11, 2030 - June 21, 20262D & 3D Animation at Toonz Animation, India
January 11, 2030 - June 21, 2026Diploma in Fine Arts at Indian School of Arts, India
January 11, 2030 - June 21, 2026Advanced Diploma in Multimedia at Arena Multimedia, India
January 11, 2030 - June 21, 2026Bachelor’s Degree in Arts at Calicut University, India
January 11, 2030 - July 28, 20262D & 3D Animation at Toonz Animation, India
January 11, 2030 - July 28, 2026Diploma in Fine Arts at Indian School of Arts, India
January 11, 2030 - July 28, 2026Advanced Diploma in Multimedia at Arena Multimedia, India
January 11, 2030 - July 28, 2026Qualifications
Industry Experience
Retail, Software & Internet, Media & Entertainment, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
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