I bring 8 years of experience in communication management, spanning internal and external communications, brand strategy, and leadership. I am adept at bridging cross-functional teams and client goals, having advised B2B and B2C brands across APAC on brand visibility and market positioning. My core strengths lie in communications, user psychology, market movement, and content strategy. My experience spans diverse industries such as F&B, healthcare, entertainment, and education, with a proven track record of delivering results in both Indian and international markets. Throughout my career, I have led teams and projects that achieved significant digital growth, successfully launched brand identities using audience psychology, and integrated advanced AI tools to streamline workflows. I've supported business development efforts, closed major projects, and retained marquee clients. Passionate about music and culture, I also founded India’s first K-Pop digital media platform, growing a large community and collaborating with international artists and brands.

Nikita Gupta

I bring 8 years of experience in communication management, spanning internal and external communications, brand strategy, and leadership. I am adept at bridging cross-functional teams and client goals, having advised B2B and B2C brands across APAC on brand visibility and market positioning. My core strengths lie in communications, user psychology, market movement, and content strategy. My experience spans diverse industries such as F&B, healthcare, entertainment, and education, with a proven track record of delivering results in both Indian and international markets. Throughout my career, I have led teams and projects that achieved significant digital growth, successfully launched brand identities using audience psychology, and integrated advanced AI tools to streamline workflows. I've supported business development efforts, closed major projects, and retained marquee clients. Passionate about music and culture, I also founded India’s first K-Pop digital media platform, growing a large community and collaborating with international artists and brands.

Available to hire

I bring 8 years of experience in communication management, spanning internal and external communications, brand strategy, and leadership. I am adept at bridging cross-functional teams and client goals, having advised B2B and B2C brands across APAC on brand visibility and market positioning. My core strengths lie in communications, user psychology, market movement, and content strategy. My experience spans diverse industries such as F&B, healthcare, entertainment, and education, with a proven track record of delivering results in both Indian and international markets.

Throughout my career, I have led teams and projects that achieved significant digital growth, successfully launched brand identities using audience psychology, and integrated advanced AI tools to streamline workflows. I’ve supported business development efforts, closed major projects, and retained marquee clients. Passionate about music and culture, I also founded India’s first K-Pop digital media platform, growing a large community and collaborating with international artists and brands.

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Work Experience

Communications Manager at Milestone
June 1, 2025 - August 30, 2025
Led a 12-member cross-functional team across content, influencer, performance, and design to scale digital presence for multiple brands, achieving over 1 million monthly impressions and viral campaign growth. Launched brand identities and digital storytelling leveraging audience psychology to drive 700% view growth and increased followers by over 110%. Advised senior leadership on brand communication, PR, team culture, and pricing, which resulted in a 71% retainer increase. Integrated AI tools like ChatGPT and Canva AI to optimize strategy workflows. Supported business development by closing projects ranging from ₹40K to ₹1L+ and retained marquee clients including Dr. D.Y. Patil Hospital, CREDAI Pune, Santé Spa Cuisine, and Rare Jewels.
Head of Content (Contractual) at WY iiden Hub
November 1, 2023 - August 30, 2025
Led cross-functional content strategy for entrepreneurs and music industry clients, managing a remote team of writers to deliver impactful storytelling across LinkedIn, digital, and press platforms. Strategies were anchored in audience psychology and brand goals to maximize engagement and visibility.
Brand and Comms Strategist at ExtraMile Engage & ExtraMile Play
December 1, 2022 - August 30, 2025
Led brand and content strategy for ExtraMile Play, a B2B SaaS platform focused on workplace wellness. Managed communications across web, social media, email, PR, and internal channels. Hosted and curated corporate webinars and campaigns featuring notable speakers, enhancing brand visibility and thought leadership.
Global Marketing Specialist at Millenasia
August 1, 2021 - August 30, 2025
Led India-focused campaigns for K-pop artists and brands like IN2IT, AleXa, and Fila India, driving over 80 million impressions, viral Twitter trends, and fan engagement with more than 2000 attendees. Directed global communications for UNESCO’s award-winning ‘Be The Future’ campaign, scaling social, PR, and influencer strategies to reach over 48.7 million people.
Founder & CEO at Kpop High India
April 1, 2023 - August 30, 2025
Founded and scaled India’s first K-Pop digital media platform, growing a community larger than 50,000 and generating over 20 million impressions through grassroots and culturally nuanced marketing. Led cross-border campaigns and artist interviews, advised Korean brands on India market entry strategies, and co-authored Rolling Stone India’s '100 Greatest BTS Songs'.
Senior Executive – Artist Management & Operations at BOI Media Pvt. Ltd.
April 1, 2019 - August 30, 2025
Delivered 50+ corporate events for major brands including Reliance, TA TA, and HDFC. Led communications to ensure seamless, brand-aligned event experiences across teams, vendors, and artists.
Marketing Intern at Vh1 Music Channel (Viacom18)
June 1, 2018 - August 30, 2025
Spearheaded VH1’s Billboard Music Awards 2018 social media campaign, driving audience engagement through viral content and K-pop integration across Instagram and Twitter. Supported brand partnerships and experiential marketing efforts.

Education

Postgraduate Diploma in Event Management & Public Relations at NAEMD (Affiliated with Mumbai University)
January 1, 2017 - January 1, 2018
Bachelor of Arts in Psychology & English Literature at National P.G. College (Affiliated with Lucknow University)
January 1, 2014 - January 1, 2017

Qualifications

Digital Marketing Certification
January 1, 2017 - August 30, 2025
Copywriting Certification
January 1, 2024 - August 30, 2025

Industry Experience

Media & Entertainment, Healthcare, Education, Real Estate & Construction, Consumer Goods