I am an accomplished Social Media Marketing Specialist with extensive experience in developing and executing strategic marketing campaigns for Amazon sellers and consulting clients. I have a proven track record in enhancing brand visibility and lead generation through innovative social media strategies, content creation, and paid social media marketing. I am skilled in data analysis, process optimisation, and cross-functional collaboration to drive business growth. I am proficient in Salesforce administration, event management, and customer success initiatives, achieving significant improvements in client acquisition and retention. My career goal is to leverage my digital literacy and people management skills to further enhance brand development and lead generation efforts.…

Aleena Fareed

I am an accomplished Social Media Marketing Specialist with extensive experience in developing and executing strategic marketing campaigns for Amazon sellers and consulting clients. I have a proven track record in enhancing brand visibility and lead generation through innovative social media strategies, content creation, and paid social media marketing. I am skilled in data analysis, process optimisation, and cross-functional collaboration to drive business growth. I am proficient in Salesforce administration, event management, and customer success initiatives, achieving significant improvements in client acquisition and retention. My career goal is to leverage my digital literacy and people management skills to further enhance brand development and lead generation efforts.…

Available to hire

I am an accomplished Social Media Marketing Specialist with extensive experience in developing and executing strategic marketing campaigns for Amazon sellers and consulting clients. I have a proven track record in enhancing brand visibility and lead generation through innovative social media strategies, content creation, and paid social media marketing. I am skilled in data analysis, process optimisation, and cross-functional collaboration to drive business growth.

I am proficient in Salesforce administration, event management, and customer success initiatives, achieving significant improvements in client acquisition and retention. My career goal is to leverage my digital literacy and people management skills to further enhance brand development and lead generation efforts.

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Language

English
Fluent
Urdu
Fluent
Hindi
Fluent

Work Experience

Social Media Marketing Specialist at Ryan Agencies Pvt Ltd
June 1, 2024 - Present
Planned, created, and executed social media marketing campaigns for Amazon sellers and consulting clients. Developed monthly LinkedIn content calendars and daily posts to boost reach, engagement, and visibility. Managed international and local engagement, community interactions, and lead outreach. Coordinated with clients for campaign updates and feedback. Supported marketing logistics, supply chain, and e-commerce operations. Organized and executed successful social media campaigns that significantly boosted online presence and customer interaction. Managed daily content creation and scheduling for Facebook, Twitter, Instagram, and LinkedIn, resulting in higher engagement rates. Created video content, infographics, and drafted compelling copy to deliver fresh visual content, increasing traffic and leads.
Customer Account Success Lead at Ryan Agencies Pvt Ltd
June 1, 2024 - August 30, 2025
Developed and executed strategic marketing campaigns including social media strategies on Facebook and Instagram, significantly increasing brand visibility and lead generation, achieving 15% qualified leads. Executed pre-hype marketing campaigns for clients to achieve ticket sales and pre-orders. Coordinated logistics and operations for events, creating seamless experiences. Conducted post-event communication and analysis including client follow-ups, feedback collection, and detailed reporting to identify opportunities for improving lead conversion rates. Leveraged data insights and feedback to refine lead-generation strategies. Boosted client acquisition by crafting compelling outreach campaigns and social media ads targeting key demographics.
Account & Social Media Specialist at Armaasonic US-based Amazon Services & Consulting
February 1, 2024 - August 30, 2025
Managed client accounts responsible for coordinating projects, handling outreach, creating marketing campaigns, and ensuring client satisfaction. Enhanced relationships by participating in team-building activities. Built and nurtured relationships with prospective clients through strategic communication and follow-ups. Scheduled and facilitated introductory meetings for the sales team, leading to a 10% growth in the client base. Collaborated with the marketing team to design email campaigns that enhanced engagement and lead generation. Generated detailed reports on lead activities, conversion rates, and engagement trends. Developed and implemented a Net Promoter Score (NPS) surveys system, significantly increasing positive customer feedback and referrals. Utilised monthly recurring revenue (MRR) metrics to identify opportunities for upselling and cross-selling, resulting in a 10% increase in overall revenue. Achieved a renewal rate of 90% by implementing proactive account management st
Commercial Accounts Lead at SkyElectric Pvt. Ltd
November 30, 2023 - August 30, 2025
Oversaw business growth efforts by implementing various strategies and campaigns. Developed and refined lead generation strategies, achieving a 20% increase in lead generation by implementing email marketing, social media ads, and LinkedIn outreach. Conducted market research to identify new business opportunities and coordinated with company leadership to conduct risk assessments and maintain beneficial relationships with clients, suppliers, and other business partners. Analyzed sales and other reports providing insight into improving performance. Worked with product and tech teams to drive system, tools, and process improvements with a focus on automating manual tasks. Assisted in developing relationships, managing contractors, and creating bids for new projects. Built strong leadership skills to market the organization's services. Strong problem-solving skills to identify and resolve issues while considering vendor and financial limitations. Excellent planning and organisational skil
Social Media Marketing Specialist at Meri Gari Pvt Ltd / Armaasonic (US-based Amazon Services & Consulting)
February 1, 2025 - Present
Planned, created, and executed social media marketing campaigns for Amazon sellers and consulting clients. Developed monthly LinkedIn content calendars and daily posts to boost reach, engagement, and visibility. Managed international and local engagement, community interactions, and lead outreach. Coordinated with clients for campaign updates and feedback. Supported marketing logistics, supply chain, and e-commerce operations. Designed graphics and edited videos in Canva for brand consistency. Organized and executed successful social media campaigns, significantly boosting online presence and customer interaction. Managed daily content creation and scheduling for Facebook, Twitter, Instagram, and LinkedIn, resulting in higher engagement rates. Created video content, infographics and compelling copy to deliver fresh, visual content, increasing traffic and leads.
PR & Marketing & Growth Professional at Meri Gari Pvt Ltd / Armaasonic (US-based Amazon Services & Consulting)
February 1, 2025 - August 30, 2025
Developed and executed strategic marketing campaigns including social media strategies on Facebook and Instagram, resulting in a significant increase in brand visibility and lead generation, achieving 15% qualified leads. Executed pre-hype marketing campaigns for clients to achieve ticket sales and pre-orders. Coordinated logistics and operations for events, creating seamless experiences. Conducted post-event communication and analysis, including client follow-ups, feedback collection, and detailed reporting to identify opportunities for improving lead conversion rates. Leveraged data insights and feedback to refine lead-generation strategies. Boosted client acquisition by crafting compelling outreach campaigns and social media ads targeting key demographics. Enhanced working relationships by participating in team-building activities. Built and nurtured relationships with prospective clients through strategic communication and follow-ups.
Customer Success Lead at Meri Gari Pvt Ltd / Armaasonic (US-based Amazon Services & Consulting)
June 1, 2024 - August 30, 2025
Scheduled and facilitated introductory meetings for the sales team, leading to a 10% growth in the client base. Collaborated with the marketing team to design email campaigns that enhanced engagement and lead generation. Generated detailed reports on lead activities including conversion rates and engagement trends. Developed and implemented a Net Promoter Score (NPS) survey system, significantly increasing positive customer feedback and referrals. Utilised monthly recurring revenue (MRR) metrics to identify opportunities for up-selling and cross-selling, resulting in a 10% increase in overall revenue. Achieved a renewal rate of 90% by implementing proactive account management strategies and delivering exceptional customer service.
Commercial Lead / Customer Relations Executive & Salesforce Admin, Consumer Insights Sales & Marketing Executive (Internship) at SkyElectric Pvt. Ltd
April 1, 2023 - August 30, 2025
Oversaw business growth efforts by implementing various strategies and campaigns, achieving a 20% increase in lead generation by executing email marketing, social media ads, and LinkedIn outreach. Conducted market research to identify new business opportunities and coordinated with company leadership to conduct risk assessments and maintain beneficial relationships with clients, suppliers, and other business partners. Analyzed sales and other reports to provide insight for performance improvement. Worked with product and tech teams to drive system, tools, and process improvements focused on automating manual tasks. Assisted in developing relationships, managing contractors, and creating bids for new projects. Built strong leadership skills to market the organisation's services. Demonstrated problem-solving skills to identify and overcome issues while managing vendor and financial constraints. Maintained service standards through effective communication and process implementation. Valid
Social Media Marketing Specialist at Meri Gari Pvt Ltd
June 1, 2024 - Present
Planned, created, and executed social media marketing campaigns for Amazon sellers and consulting clients. Developed monthly LinkedIn content calendars and wrote daily posts to boost reach, engagement, and visibility. Managed international and local engagement, community interactions, and lead outreach. Coordinated with clients for campaign updates and feedback. Supported marketing logistics, supply chain, and e-commerce operations. Designed graphics and edited videos in Canva for brand consistency. Organized and executed successful social media campaigns that significantly increased online presence and customer interaction. Managed daily content creation and scheduling across Facebook, Twitter, Instagram, and LinkedIn, resulting in higher engagement rates. Created video content, infographics, and compelling copy to deliver fresh visual content, increasing traffic and leads. Developed and executed strategic marketing campaigns on Facebook and Instagram, resulting in a 15% increase in q
PR & Marketing & Growth Professional at Meri Gari Pvt Ltd
February 28, 2025 - August 30, 2025
Executed pre-hype marketing campaigns to achieve ticket sales and pre-orders. Coordinated logistics and operations for events, creating seamless experiences. Conducted post-event communication and analysis, including client follow-ups, feedback collection, and detailed reporting to identify opportunities for improving lead conversion rates. Leveraged data insights and feedback to refine lead-generation strategies. Boosted client acquisition through compelling outreach campaigns and social media ads targeting key demographics. Enhanced working relationships by participating in team-building activities.
Customer Success Lead at Meri Gari Pvt Ltd
February 28, 2025 - August 30, 2025
Built and nurtured relationships with prospective clients through strategic communication and follow-ups. Scheduled and facilitated introductory meetings for the sales team, leading to a 10% growth in the client base. Collaborated with the marketing team to design email campaigns that enhanced engagement and lead generation. Generated detailed reports on lead activities, including conversion rates and engagement trends. Developed and implemented a Net Promoter Score (NPS) survey system, significantly increasing positive customer feedback and referrals. Utilised monthly recurring revenue (MRR) metrics to identify opportunities for up-selling and cross-selling, resulting in a 10% increase in overall revenue. Achieved a renewal rate of 90% by implementing proactive account management strategies and delivering exceptional customer service.
Commercial Lead at SkyElectric Pvt. Ltd
November 30, 2023 - August 30, 2025
Oversaw business growth efforts by implementing various strategies and campaigns. Developed and refined lead generation strategies, achieving a 20% increase in lead generation through email marketing, social media ads, and LinkedIn outreach. Conducted market research to identify new business opportunities and coordinated with company leadership to conduct risk assessments and maintain beneficial relationships with clients, suppliers, and other business partners. Analyzed sales and other reports to provide insights for performance improvement. Worked with product and tech teams to drive system, tools, and process improvements focused on automation of manual tasks. Assisted in developing relationships, managing contractors, and creating bids for new projects. Built strong leadership skills to market the organisation's services. Strong problem-solving skills to identify problems and take necessary steps to overcome them while considering vendor and financial limitations. Excellent plannin
Customer Relations Executive & Sales Force Admin, Consumer Insights, Sales & Marketing Executive at SkyElectric Pvt. Ltd
April 30, 2022 - August 30, 2025
Data validation and action processor for efficient fulfilment journey to reduce error gaps and perform process audits. Played key roles in reducing fulfillment time and ensuring satisfaction for all regional customers in the South Region. Proven track record in resolving and reducing customer complaints and meeting customer agreements. Successfully participated in the phase of Salesforce implementation, team coordination, and achieving customer satisfaction levels. Performed as senior team member assisting manager in creating efficient employee workflow within the department. Generated reports on Order to Fulfillment for higher management decision-making. Salesforce Administrator responsible for recording validation manually, supporting function tagging, and updating for quick processing to ensure smooth customer journey until product fulfillment. Worked on marketing Salesforce portal for social media complaint resolution ensuring issue resolution with Salesforce job forwarding functio

Education

Bachelor of Business Administration at Orient Priqra University
January 1, 2015 - January 1, 2019
Bachelor of Business Administration at Orient Priqra University
January 1, 2015 - January 1, 2019
Bachelor of Business Administration at Orient Priqra University
January 1, 2015 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Wholesale & Distribution, Software & Internet, Transportation & Logistics, Consumer Goods
    uniE608 My Portfolio
    My portfolio showcases a diverse range of social media marketing projects, from creative content design to performance-driven paid campaigns. It highlights my ability to craft engaging visuals, write impactful content, and execute strategies that enhance brand presence and generate measurable results. I specialize in: Social Media Campaigns (Facebook, Instagram, LinkedIn) Paid Advertising (Meta Ads optimization, targeted campaigns) Content Calendars and Strategy Development Graphics and Video Creation (Canva, Illustrator, Photoshop) Amazon-focused marketing (brand growth, reviews, sales support) Event PR & Digital Promotion Selected Projects Amazon Sellers Campaigns Developed and executed social media strategies for US-based Amazon sellers, including LinkedIn content calendars and daily post designs. These campaigns boosted brand visibility and improved lead generation by up to 15%. Orient PR – Event Campaigns Planned and managed digital promotion for large-scale events, creating pre-hype campaigns, promotional graphics, and post-event content. Successfully increased engagement and ticket sales through well-timed campaigns. Meri Gari Pvt Ltd – Customer Success Content Created social media ads and client outreach campaigns to improve brand awareness and acquisition. Developed tailored content to support lead generation and achieved a 10% increase in client growth. Creative Design Showcase Designed visually engaging graphics, infographics, and reels using Canva, Photoshop, and Illustrator. Focused on aligning designs with brand identity while ensuring audience appeal. Personal Branding & LinkedIn Growth Worked on building professional LinkedIn content strategies for consultants and executives, helping them strengthen their personal brand, increase reach, and generate meaningful business connections.…