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I am a dynamic and results-driven marketing professional with over three years of experience in managing end-to-end marketing campaigns, brand development, and social media strategies across various industries. I have a proven expertise in crafting compelling narratives and executing high-impact campaigns that drive engagement and achieve business objectives. I am passionate about innovation, creativity, and delivering value through strategic marketing initiatives. I am adept at collaborating with cross-functional teams and stakeholders at all levels to ensure successful project delivery under tight deadlines. Skilled in digital marketing, content creation, performance analytics, and event management, I leverage data insights to optimize campaigns and enhance brand visibility.…I am a dynamic and results-driven marketing professional with over three years of experience in managing end-to-end marketing campaigns, brand development, and social media strategies across various industries. I have a proven expertise in crafting compelling narratives and executing high-impact campaigns that drive engagement and achieve business objectives. I am passionate about innovation, creativity, and delivering value through strategic marketing initiatives. I am adept at collaborating with cross-functional teams and stakeholders at all levels to ensure successful project delivery under tight deadlines. Skilled in digital marketing, content creation, performance analytics, and event management, I leverage data insights to optimize campaigns and enhance brand visibility.

Nadirah Natalie Rossbach

Graphic Designer, Digital Marketer, Marketing Strategist, +7

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I am a dynamic and results-driven marketing professional with over three years of experience in managing end-to-end marketing campaigns, brand development, and social media strategies across various industries. I have a proven expertise in crafting compelling narratives and executing high-impact campaigns that drive engagement and achieve business objectives. I am passionate about innovation, creativity, and delivering value through strategic marketing initiatives. I am adept at collaborating with cross-functional teams and stakeholders at all levels to ensure successful project delivery under tight deadlines. Skilled in digital marketing, content creation, performance analytics, and event management, I leverage data insights to optimize campaigns and enhance brand visibility.…I am a dynamic and results-driven marketing professional with over three years of experience in managing end-to-end marketing campaigns, brand development, and social media strategies across various industries. I have a proven expertise in crafting compelling narratives and executing high-impact campaigns that drive engagement and achieve business objectives. I am passionate about innovation, creativity, and delivering value through strategic marketing initiatives. I am adept at collaborating with cross-functional teams and stakeholders at all levels to ensure successful project delivery under tight deadlines. Skilled in digital marketing, content creation, performance analytics, and event management, I leverage data insights to optimize campaigns and enhance brand visibility.

Available to hire

I am a dynamic and results-driven marketing professional with over three years of experience in managing end-to-end marketing campaigns, brand development, and social media strategies across various industries. I have a proven expertise in crafting compelling narratives and executing high-impact campaigns that drive engagement and achieve business objectives.

I am passionate about innovation, creativity, and delivering value through strategic marketing initiatives. I am adept at collaborating with cross-functional teams and stakeholders at all levels to ensure successful project delivery under tight deadlines. Skilled in digital marketing, content creation, performance analytics, and event management, I leverage data insights to optimize campaigns and enhance brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

German

Intermediate

English

Fluent

Indonesian

Intermediate

Malay

Intermediate

Japanese

Beginner

Korean

Beginner

Work Experience

Marketing Executive at OCBC Bank (Oversea-Chinese Banking Corporation Limited)

September 1, 2021 - Present

Manage end-to-end marketing campaigns including planning, execution, and post-campaign analysis. Support communications strategy through copywriting and visual brand asset production such as videos, short animations, pitch decks, websites, and social media assets. Conduct research on banking and Fintech trends and leverage social listening tools like Sprinklr, Meltwater, and Hashmeta to generate insights. Lead events marketing efforts by coordinating marketing campaigns, promotional materials, vendors, and sponsor relations. Manage event communications through email and social media outreach, oversee branding and promotional activities, and analyze post-event data for feedback and lead generation.

Digital Marketing Executive (Programmatic) at Adzymic Pte Ltd

October 1, 2021 - August 30, 2025

Strategised, executed, and managed performance marketing campaigns across multiple platforms, including Google Adwords and Google Display Advertising. Worked with major Demand Side Platforms and Ad Servers from ad creation to launching programmatic ads. Managed campaigns for clients such as IKEA, Kris Shop, SAP, and NTUC.

E-Commerce & Marketing Manager at Independent Market SG

December 31, 2020 - August 30, 2025

Managed and optimized e-commerce platforms like Shopify and WooCommerce to enhance user experience and drive sales growth. Planned and executed digital marketing campaigns including SEO/SEM, email marketing, social media, and paid ads to increase brand visibility and revenue. Used web analytics tools like Google Analytics and SEMrush for performance tracking and optimization. Led content creation for digital assets and developed CRM strategies for improved customer retention and engagement. Coordinated local and regional events and collaborated with cross-functional teams to align marketing efforts with business goals.

Business Development Associate (Internship) at Shinnpark Pte Ltd

June 30, 2019 - August 30, 2025

Developed and implemented B2C marketing strategies to increase customer acquisition and brand awareness. Conducted market research to identify trends and competitive landscape for data-driven targeted campaigns. Managed digital marketing channels and collaborated with product and sales teams to promote offers and product launches. Monitored KPIs and sales performance and negotiated with external vendors to optimize budgets.

Graphic Designer (Freelance) at IDF Singapore

January 1, 2019 - August 30, 2025

Designed visual content for print, web, and social media enhancing brand identity and communications. Created promotional materials including brochures, banners, and digital ads that drove customer engagement and sales. Maintained brand guidelines to ensure consistency and optimized website layouts for improved user experience. Managed multiple design projects meeting tight deadlines using Adobe Creative Suite tools.

Graphic Designer cum Retail Manager at Living DNA Pte Ltd

December 31, 2016 - August 30, 2025

Managed retail operations including inventory control, merchandising, and customer service to optimize store performance and satisfaction. Designed promotional materials for in-store displays and product packaging. Led visual merchandising and developed marketing collateral supporting sales initiatives. Managed a retail team and analyzed sales data and customer feedback to improve marketing strategies and revenue.