I’m a results-driven software engineer with 4+ years of experience building and scaling production-grade web applications across React.js, JavaScript, Python, and API-driven architectures. I enjoy turning UI component designs into reliable backend integrations, optimizing performance, and delivering smooth user experiences from end to end in international, cross-functional teams. I’ve led full lifecycle development for 10+ client websites, improved Core Web Vitals by 30%+ across multiple deployments, and contributed to cloud-ready workflows, including platform migrations like WordPress to Shopify. I’m especially motivated by challenging engineering problems at companies like Sequent, and I bring a collaborative mindset, strong code quality focus, and a practical approach to automation, testing, and deployment.…

I’m a results-driven software engineer with 4+ years of experience building and scaling production-grade web applications across React.js, JavaScript, Python, and API-driven architectures. I enjoy turning UI component designs into reliable backend integrations, optimizing performance, and delivering smooth user experiences from end to end in international, cross-functional teams. I’ve led full lifecycle development for 10+ client websites, improved Core Web Vitals by 30%+ across multiple deployments, and contributed to cloud-ready workflows, including platform migrations like WordPress to Shopify. I’m especially motivated by challenging engineering problems at companies like Sequent, and I bring a collaborative mindset, strong code quality focus, and a practical approach to automation, testing, and deployment.…

Available to hire

I’m a results-driven software engineer with 4+ years of experience building and scaling production-grade web applications across React.js, JavaScript, Python, and API-driven architectures. I enjoy turning UI component designs into reliable backend integrations, optimizing performance, and delivering smooth user experiences from end to end in international, cross-functional teams.

I’ve led full lifecycle development for 10+ client websites, improved Core Web Vitals by 30%+ across multiple deployments, and contributed to cloud-ready workflows, including platform migrations like WordPress to Shopify. I’m especially motivated by challenging engineering problems at companies like Sequent, and I bring a collaborative mindset, strong code quality focus, and a practical approach to automation, testing, and deployment.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Urdu
Fluent

Work Experience

Ecommerce Manager at Bringer Media
October 3, 2022 - Present
Responsibilities (E-commerce Manager / Web Development Specialist) E-commerce Management: Oversee the end-to-end operation of the online store, including product listings, pricing, inventory, and promotions. Plan and execute e-commerce strategies to drive traffic, conversion, and revenue growth. Manage online sales channels (Shopify, WooCommerce, Magento, Amazon, etc.). Analyze KPIs (traffic, conversion rate, AOV, ROAS) and optimize performance through data-driven decisions. Coordinate digital marketing campaigns (SEO, Google Ads, Meta Ads, Email, Influencer Marketing). Ensure smooth customer experience including checkout, payment gateway, and after-sales service. Monitor competitor activities and market trends to identify growth opportunities. Web Development & Technical Support: Design, develop, and maintain e-commerce websites and landing pages. Customize themes, plugins, and apps to enhance store functionality. Ensure websites are responsive, secure, SEO-optimized, and fast-loading. Integrate third-party tools (CRM, ERP, logistics, payment gateways, analytics). Troubleshoot technical issues, bugs, and provide ongoing site support. Collaborate with designers, marketers, and developers to deliver new features. Manage hosting, domains, backups, and website deployments. Project & Team Management: Define project goals, timelines, and deliverables for web and e-commerce initiatives. Work closely with cross-functional teams (design, marketing, sales, customer support). Allocate resources effectively and ensure timely execution of projects. Conduct performance reviews and guide the team on best practices. Report progress, sales performance, and technical updates to senior management.
E-commerce Manager & Lead Developer at Bringer Media
October 1, 2022 - Present
Led end-to-end development of 10+ client websites, covering architecture through deployment and managing full project lifecycles for international markets (UK, China, South America). Architected scalable React.js applications with reusable component libraries, API integrations, and performance-optimized rendering. Managed cloud and platform migrations including a full WordPress to Shopify (BeauteFree) migration, and aligned CI/CD release workflows. Integrated third-party REST APIs for recurring payments, order automation, and analytics dashboards using Postman for contract design and QA testing. Improved frontend performance metrics for Core Web Vitals (LCP, CLS, FID), achieving 30%+ speed score improvements across multiple deployments. Mentored a small team of junior developers through code reviews and enforced engineering best practices while collaborating with designers, product managers, and international clients to convert complex requirements into scalable technical solutions.
Software Engineer at Nasksoft International
April 23, 2021 - September 30, 2022
Frontend Development: Develop and implement responsive, user-friendly interfaces using modern frameworks (React, Vue, Angular, etc.). Translate UI/UX designs into functional, high-performance web applications. Ensure cross-browser compatibility, mobile responsiveness, and accessibility. Integrate APIs and collaborate with backend developers for seamless functionality. Write clean, reusable, and maintainable code with attention to performance and scalability. Web Development & Maintenance: Build and maintain websites/web applications on CMS platforms (e.g., WordPress, Shopify, custom solutions). Optimize websites for SEO, performance, and security. Manage domains, hosting, and deployment processes. Troubleshoot issues, fix bugs, and provide ongoing technical support. Implement new features and updates in collaboration with designers and marketers. Project Management: Define project scope, timelines, and deliverables while aligning with business goals. Coordinate communication between designers, developers, and stakeholders. Lead Agile/Scrum ceremonies (stand-ups, sprint planning, retrospectives). Monitor project progress, budgets, and resource allocation. Identify and resolve risks, roadblocks, and dependencies. Ensure deliverables meet quality standards and client expectations. Prepare progress reports and keep stakeholders updated on milestones.
Front-End Developer at Nask soft International
April 1, 2021 - August 31, 2022
Designed and maintained responsive, accessible web interfaces using HTML5, CSS3, and JavaScript, ensuring cross-browser and cross-device consistency. Collaborated with backend engineers to integrate APIs and translate client specifications into reliable frontend features. Participated in QA and regression testing cycles, identifying and resolving UI bugs across multiple concurrent projects. Produced technical proposals and contributed to pre-sales engineering scoping for digital product builds.
Frontend Developer at Nasksoft International
April 1, 2021 - August 31, 2022
Designed and maintained responsive, accessible web interfaces using HTML5, CSS3, and JavaScript, ensuring cross-browser and cross-device consistency. Collaborated with backend engineers to integrate APIs and translate client specifications into reliable frontend features. Participated in QA and regression testing cycles, identifying and fixing UI bugs across multiple concurrent projects. Produced technical proposals and contributed to pre-sales engineering scoping and solution discussions for digital product builds.

Education

BS Software Engineer at Superior University
September 2, 2016 - September 6, 2020
Bachelor of Science in Software Engineering at Superior University, Lahore, Pakistan
January 1, 2016 - January 1, 2020
Bachelor of Science in Software Engineering at Superior University
January 1, 2016 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Financial Services, Media & Entertainment, Professional Services
    Syntech (A Gaming Accessories leading Chinese Brand)

    Responsibilities – Syntech Website

    Website Development:

    Built and customized the Syntech e-commerce website on Shopify, ensuring responsive and high-performance design.

    Converted Figma designs into a custom Shopify theme, aligning with brand guidelines.

    Implemented optimized product, collection, and checkout pages to improve customer journey and conversion rates.

    Integrated third-party apps, APIs, and payment gateways for seamless operations.

    Optimized the site for SEO, speed, and cross-browser compatibility.

    Performed regular maintenance, updates, and troubleshooting to ensure stability.

    E-commerce Management:

    Managed product catalog, pricing, and inventory to maintain accuracy and availability.

    Coordinated with the marketing team to implement promotions, campaigns, and seasonal sales.

    Analyzed sales data, traffic reports, and customer behavior to drive business decisions.

    Ensured smooth order processing, shipping, and customer support workflows.

    Monitored competitor strategies and market trends to improve Syntech’s online performance.

    Contributed to overall e-commerce growth strategy by aligning development with business goals.