I’m an E-commerce Manager & Strategist with 5+ years of experience helping brands build, optimize, and scale their online presence. My expertise goes beyond just managing stores—I design and implement data-driven e-commerce strategies that increase traffic, boost conversions, and maximize ROI. What differentiates me is my ability to combine technical knowledge with business strategy. I manage the full e-commerce ecosystem, from Shopify store development, product catalog management, and payment integrations to SEO, digital marketing campaigns, and customer journey optimization. This end-to-end skillset allows me to not only launch e-commerce platforms but also grow them into profitable businesses. I’ve worked across diverse industries including fashion, tech accessories, fragrances, beauty, and customized products, driving measurable results in both B2C and D2C markets. With a deep understanding of customer behavior, online sales funnels, and digital marketing trends, I create strategies that deliver long-term growth and brand impact.

I’m an E-commerce Manager & Strategist with 5+ years of experience helping brands build, optimize, and scale their online presence. My expertise goes beyond just managing stores—I design and implement data-driven e-commerce strategies that increase traffic, boost conversions, and maximize ROI. What differentiates me is my ability to combine technical knowledge with business strategy. I manage the full e-commerce ecosystem, from Shopify store development, product catalog management, and payment integrations to SEO, digital marketing campaigns, and customer journey optimization. This end-to-end skillset allows me to not only launch e-commerce platforms but also grow them into profitable businesses. I’ve worked across diverse industries including fashion, tech accessories, fragrances, beauty, and customized products, driving measurable results in both B2C and D2C markets. With a deep understanding of customer behavior, online sales funnels, and digital marketing trends, I create strategies that deliver long-term growth and brand impact.

Available to hire

I’m an E-commerce Manager & Strategist with 5+ years of experience helping brands build, optimize, and scale their online presence. My expertise goes beyond just managing stores—I design and implement data-driven e-commerce strategies that increase traffic, boost conversions, and maximize ROI.

What differentiates me is my ability to combine technical knowledge with business strategy. I manage the full e-commerce ecosystem, from Shopify store development, product catalog management, and payment integrations to SEO, digital marketing campaigns, and customer journey optimization. This end-to-end skillset allows me to not only launch e-commerce platforms but also grow them into profitable businesses.

I’ve worked across diverse industries including fashion, tech accessories, fragrances, beauty, and customized products, driving measurable results in both B2C and D2C markets. With a deep understanding of customer behavior, online sales funnels, and digital marketing trends, I create strategies that deliver long-term growth and brand impact.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

English
Advanced
Urdu
Fluent

Work Experience

Software Engineer at Nasksoft International
April 23, 2021 - September 30, 2022
Frontend Development: Develop and implement responsive, user-friendly interfaces using modern frameworks (React, Vue, Angular, etc.). Translate UI/UX designs into functional, high-performance web applications. Ensure cross-browser compatibility, mobile responsiveness, and accessibility. Integrate APIs and collaborate with backend developers for seamless functionality. Write clean, reusable, and maintainable code with attention to performance and scalability. Web Development & Maintenance: Build and maintain websites/web applications on CMS platforms (e.g., WordPress, Shopify, custom solutions). Optimize websites for SEO, performance, and security. Manage domains, hosting, and deployment processes. Troubleshoot issues, fix bugs, and provide ongoing technical support. Implement new features and updates in collaboration with designers and marketers. Project Management: Define project scope, timelines, and deliverables while aligning with business goals. Coordinate communication between designers, developers, and stakeholders. Lead Agile/Scrum ceremonies (stand-ups, sprint planning, retrospectives). Monitor project progress, budgets, and resource allocation. Identify and resolve risks, roadblocks, and dependencies. Ensure deliverables meet quality standards and client expectations. Prepare progress reports and keep stakeholders updated on milestones.
Ecommerce Manager at Bringer Media
October 3, 2022 - Present
Responsibilities (E-commerce Manager / Web Development Specialist) E-commerce Management: Oversee the end-to-end operation of the online store, including product listings, pricing, inventory, and promotions. Plan and execute e-commerce strategies to drive traffic, conversion, and revenue growth. Manage online sales channels (Shopify, WooCommerce, Magento, Amazon, etc.). Analyze KPIs (traffic, conversion rate, AOV, ROAS) and optimize performance through data-driven decisions. Coordinate digital marketing campaigns (SEO, Google Ads, Meta Ads, Email, Influencer Marketing). Ensure smooth customer experience including checkout, payment gateway, and after-sales service. Monitor competitor activities and market trends to identify growth opportunities. Web Development & Technical Support: Design, develop, and maintain e-commerce websites and landing pages. Customize themes, plugins, and apps to enhance store functionality. Ensure websites are responsive, secure, SEO-optimized, and fast-loading. Integrate third-party tools (CRM, ERP, logistics, payment gateways, analytics). Troubleshoot technical issues, bugs, and provide ongoing site support. Collaborate with designers, marketers, and developers to deliver new features. Manage hosting, domains, backups, and website deployments. Project & Team Management: Define project goals, timelines, and deliverables for web and e-commerce initiatives. Work closely with cross-functional teams (design, marketing, sales, customer support). Allocate resources effectively and ensure timely execution of projects. Conduct performance reviews and guide the team on best practices. Report progress, sales performance, and technical updates to senior management.

Education

BS Software Engineer at Superior University
September 2, 2016 - September 6, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet
    paper Syntech (A Gaming Accessories leading Chinese Brand)

    Responsibilities – Syntech Website

    Website Development:

    Built and customized the Syntech e-commerce website on Shopify, ensuring responsive and high-performance design.

    Converted Figma designs into a custom Shopify theme, aligning with brand guidelines.

    Implemented optimized product, collection, and checkout pages to improve customer journey and conversion rates.

    Integrated third-party apps, APIs, and payment gateways for seamless operations.

    Optimized the site for SEO, speed, and cross-browser compatibility.

    Performed regular maintenance, updates, and troubleshooting to ensure stability.

    E-commerce Management:

    Managed product catalog, pricing, and inventory to maintain accuracy and availability.

    Coordinated with the marketing team to implement promotions, campaigns, and seasonal sales.

    Analyzed sales data, traffic reports, and customer behavior to drive business decisions.

    Ensured smooth order processing, shipping, and customer support workflows.

    Monitored competitor strategies and market trends to improve Syntech’s online performance.

    Contributed to overall e-commerce growth strategy by aligning development with business goals.