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I am a seasoned marketing professional with extensive experience driving strategic initiatives and achieving measurable results. With a proven track record in developing innovative marketing strategies, I have consistently improved brand visibility, market share, and revenue growth throughout my career. My leadership style focuses on building and mentoring high-performing teams, fostering collaboration, innovation, and accountability to exceed expectations. I possess a keen strategic vision and adaptability to navigate the rapidly evolving digital landscape, leveraging cutting-edge technologies and data analytics to maintain a competitive edge. I am results-driven and committed to delivering tangible outcomes that drive bottom-line success, making me well-positioned to serve as a Chief Marketing Officer or senior marketing leader.…I am a seasoned marketing professional with extensive experience driving strategic initiatives and achieving measurable results. With a proven track record in developing innovative marketing strategies, I have consistently improved brand visibility, market share, and revenue growth throughout my career. My leadership style focuses on building and mentoring high-performing teams, fostering collaboration, innovation, and accountability to exceed expectations. I possess a keen strategic vision and adaptability to navigate the rapidly evolving digital landscape, leveraging cutting-edge technologies and data analytics to maintain a competitive edge. I am results-driven and committed to delivering tangible outcomes that drive bottom-line success, making me well-positioned to serve as a Chief Marketing Officer or senior marketing leader.

Anatta Lee

Digital Marketer, Marketing Strategist, Marketing Consultant, +2

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I am a seasoned marketing professional with extensive experience driving strategic initiatives and achieving measurable results. With a proven track record in developing innovative marketing strategies, I have consistently improved brand visibility, market share, and revenue growth throughout my career. My leadership style focuses on building and mentoring high-performing teams, fostering collaboration, innovation, and accountability to exceed expectations. I possess a keen strategic vision and adaptability to navigate the rapidly evolving digital landscape, leveraging cutting-edge technologies and data analytics to maintain a competitive edge. I am results-driven and committed to delivering tangible outcomes that drive bottom-line success, making me well-positioned to serve as a Chief Marketing Officer or senior marketing leader.…I am a seasoned marketing professional with extensive experience driving strategic initiatives and achieving measurable results. With a proven track record in developing innovative marketing strategies, I have consistently improved brand visibility, market share, and revenue growth throughout my career. My leadership style focuses on building and mentoring high-performing teams, fostering collaboration, innovation, and accountability to exceed expectations. I possess a keen strategic vision and adaptability to navigate the rapidly evolving digital landscape, leveraging cutting-edge technologies and data analytics to maintain a competitive edge. I am results-driven and committed to delivering tangible outcomes that drive bottom-line success, making me well-positioned to serve as a Chief Marketing Officer or senior marketing leader.

Available to hire

I am a seasoned marketing professional with extensive experience driving strategic initiatives and achieving measurable results. With a proven track record in developing innovative marketing strategies, I have consistently improved brand visibility, market share, and revenue growth throughout my career. My leadership style focuses on building and mentoring high-performing teams, fostering collaboration, innovation, and accountability to exceed expectations.

I possess a keen strategic vision and adaptability to navigate the rapidly evolving digital landscape, leveraging cutting-edge technologies and data analytics to maintain a competitive edge. I am results-driven and committed to delivering tangible outcomes that drive bottom-line success, making me well-positioned to serve as a Chief Marketing Officer or senior marketing leader.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Chinese

Advanced

Malay

Advanced

Work Experience

Marketing Manager (Global) at Technosoft (SEA) Pte. Ltd.

September 1, 2020 - Present

Managed full-cycle marketing and advertising strategies including cost estimation and resource allocation. Developed content for media relations, corporate communications, and social media. Mentored executive teams optimizing profitability, marketing strategy, website development, UI & UX design, and brand communication. Identified marketing channels and target customers to maximize campaign effectiveness. Conducted market research, analyzed customer behavior, and improved SEO/SEM campaigns. Supported sales with dynamic print ads and marketing proposals. Led digital transformation initiatives aligned with business goals and leveraged digital tools including CRM, marketing automation, and AI technologies to improve sales conversions and brand awareness internationally.

Marketing Manager at Immigration@SG LLP (IASG)

August 1, 2020 - August 31, 2025

Managed lead generation campaigns and collaborated closely with the sales team to drive revenue growth. Led the sales team to identify improvement opportunities and qualified incoming leads. Developed marketing strategies to elevate brand presence and user acquisition in Singapore. Managed official website, social media, and marketing automation. Leveraged market intelligence and customer insights to make effective marketing decisions. Organized industry seminars and developed strategic partnerships to enhance business collaboration. Successfully implemented SEO/SEM strategies that increased conversion rates by 140% during COVID-19.

Head of Marketing at Genisyz Pte. Ltd.

October 1, 2019 - August 31, 2025

Led product launches and digital marketing campaigns aligned with business strategy. Managed marketing budgets and campaign effectiveness. Optimized Google AdWords and Facebook global campaigns generating over 1000 leads monthly. Revamped websites to improve UX and lead generation and implemented SEO strategies. Managed corporate communications, newsletters, social media, and branding consistency. Led local and global marketing teams ensuring brand consistency and supervised hiring and coaching processes.

Marketing Lead at Clearbridge Health Limited

March 1, 2018 - August 31, 2025

Developed corporate brand identities and websites for multiple medical entities. Collaborated with scientific and product teams to create B2B and B2C marketing collaterals. Led a marketing team and planned regional marketing activities across India, Hong Kong, and the Philippines. Managed digital marketing strategies including SEO, social media, and online campaigns. Played a key role in launching the company IPO and positioning in the media to enhance client outreach.

Digital Marketer at MIMS Pte. Ltd.

February 1, 2017 - August 31, 2025

Developed and launched Southeast Asia's first healthcare career portal for professionals. Used data analytics platforms to measure website performance and customer insights. Conducted website and UI enhancements to boost traffic and engagement. Managed omnichannel digital marketing strategies including EDMs, banners, newsletters, and mobile app campaigns. Collaborated closely with developers, designers, and IT engineers to optimize platforms and marketing automation.

Advertising Operations Executive at SPH Magazines Pte. Ltd. (New Media)

May 1, 2016 - August 31, 2025

Managed campaign reporting and online banner launches using DoubleClick for Publishers. Monitored digital campaign performance and optimized ads through DoubleClick Dart Sales Manager. Worked with developers to generate tracking tags for diverse marketing campaigns. Supported sales with inventory forecasting and advised on campaign strategies. Managed EDM and newsletter campaigns using marketing automation platforms and collaborated with designers to qualify creatives.

Media Executive at Komli Media Sdn. Bhd.

August 1, 2013 - August 31, 2025

Prepared media analysis reports, purchase and insertion orders, and liaised with finance and publishers. Managed video and display network advertisements including P&G campaigns. Led and monetized Malaysia's advertising campaigns and expanded inventory through bloggers.

Marcom Assistant Manager at Evolution Security Solution Sdn. Bhd.

June 1, 2012 - August 31, 2025

Conducted market and product analyses and developed marketing strategies. Managed e-brochures, e-newsletters, and client feedback loops to improve customer satisfaction and loyalty. Strengthened merchandising and promotional strategies to boost sales.

Educator at Government School, Malaysia

January 1, 2012 - August 31, 2025

Developed lesson plans and managed classroom activities for diverse learners. Collaborated with teaching staff and parents to optimize student education and assessment. Implemented behavior modification and physical, mental, social development activities. Used e-learning materials and student databases to improve academic results.

Intern - A&P Executive and DJ at Flash 988 Radio Station

September 1, 2010 - August 31, 2025

Responsible for event planning and strategy. Promoted the radio station as DJ Flash and managed offline and online events including press conferences and exhibitions. Produced publicity materials and managed media relations with local and foreign artists. Developed public relations strategies to increase revenues.