I am a strategic communications specialist with over five years of experience enhancing visibility and engagement across both digital and traditional channels. Holding a master's degree in electronic marketing and Meta certification, I excel at crafting impactful messages, managing content strategies, and building partnerships aligned with organizational and donor goals. I have worked extensively in donor-funded projects, CSR campaigns, and institutional communications, coordinating multimedia content production and stakeholder engagement. My experience spans multiple sectors including transportation, technology, and telecommunications, where I focus on digital marketing, CSR, and social media management.

Halley Mahfouz

I am a strategic communications specialist with over five years of experience enhancing visibility and engagement across both digital and traditional channels. Holding a master's degree in electronic marketing and Meta certification, I excel at crafting impactful messages, managing content strategies, and building partnerships aligned with organizational and donor goals. I have worked extensively in donor-funded projects, CSR campaigns, and institutional communications, coordinating multimedia content production and stakeholder engagement. My experience spans multiple sectors including transportation, technology, and telecommunications, where I focus on digital marketing, CSR, and social media management.

Available to hire

I am a strategic communications specialist with over five years of experience enhancing visibility and engagement across both digital and traditional channels. Holding a master’s degree in electronic marketing and Meta certification, I excel at crafting impactful messages, managing content strategies, and building partnerships aligned with organizational and donor goals.

I have worked extensively in donor-funded projects, CSR campaigns, and institutional communications, coordinating multimedia content production and stakeholder engagement. My experience spans multiple sectors including transportation, technology, and telecommunications, where I focus on digital marketing, CSR, and social media management.

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Work Experience

Senior Digital Communications Officer at Airport International Group
September 1, 2024 - Present
Lead digital communications and visibility strategies for Queen Alia International Airport and the Airport International Group Foundation, aligning efforts with CSR goals and stakeholder expectations. Managed digital presence through website and social media content calendars, coordinated cross-departmental event coverage, press releases, and milestone campaigns. Produced bilingual English-Arabic content, managed digital marketing budgets, analytics reporting, and coordinated with external vendors to ensure donor and partner alignment.
Communications – Social Media Specialist at Crown Prince Foundation
August 1, 2024 - August 31, 2025
Managed digital communication for a royal tech initiative focused on youth and technology. Implemented outreach campaigns promoting sustainability, education, and community empowerment. Drafted bilingual content, planned social media campaign rollouts, liaised with creative agencies, and supervised visual production. Prepared newsletters, press releases, and monthly performance reports to optimize digital engagement.
Communication Expert - CSR at Orange Jordan
August 1, 2023 - August 31, 2025
Led communication strategies for EU- and GIZ-funded projects ensuring compliance with donor visibility and branding guidelines. Produced multimedia communication materials including reports, newsletters, videos, and toolkits. Managed public relations across governorates to position programs as leaders in digital inclusion. Organized and covered over 66 events collaborating with influencers, suppliers, and donors. Acted as focal point for donor communication approvals reporting to Expertise France’s regional communications lead.
Key Account Manager & Community Manager at Jeel Media
July 1, 2021 - August 31, 2025
Served as primary client contact managing account strategies for development. Built relationships with international and regional NGOs, applied negotiation skills to secure contracts, and managed acquisition and maintenance of accounts. Created engaging content for audience interaction and real-time event coverage and collaborated on large-scale social media strategies. Analyzed and reported on audience demographics and project successes.

Education

Bachelor's degree at Princess Sumaya University for Technology
January 1, 2015 - January 1, 2019
Master's degree at Princess Sumaya University for Technology
September 1, 2022 - May 1, 2024

Qualifications

Certified Marketing Specialist – Meta
January 1, 2022 - August 31, 2025
Marketing & Public Relations – Skillsoft
January 1, 2024 - August 31, 2025

Industry Experience

Transportation & Logistics, Non-Profit Organization, Telecommunications, Education, Professional Services