Halley Mahfouz
I am a strategic communications specialist with over five years of experience enhancing visibility and engagement across both digital and traditional channels.
About
I am a strategic communications specialist with over five years of experience enhancing visibility and engagement across both digital and traditional channels. Holding a master’s degree in electronic marketing and Meta certification, I excel at crafting impactful messages, managing content strategies, and building partnerships aligned with organizational and donor goals.
I have worked extensively in donor-funded projects, CSR campaigns, and institutional communications, coordinating multimedia content production and stakeholder engagement. My experience spans multiple sectors including transportation, technology, and telecommunications, where I focus on digital marketing, CSR, and social media management.
- 5 years' experience
- Joined August 2025
Industry experience
- Transportation & Logistics
- Non-Profit Organization
- Telecommunications
- Education
- Professional Services
Work experience· 4 roles
Lead digital communications and visibility strategies for Queen Alia International Airport and the Airport International Group Foundation, aligning efforts with CSR goals and stakeholder expectations. Managed digital presence through website and social media content calendars, coordinated cross-departmental event coverage, press releases, and milestone campaigns. Produced bilingual English-Arabic content, managed digital marketing budgets, analytics reporting, and coordinated with external vendors to ensure donor and partner alignment.
Managed digital communication for a royal tech initiative focused on youth and technology. Implemented outreach campaigns promoting sustainability, education, and community empowerment. Drafted bilingual content, planned social media campaign rollouts, liaised with creative agencies, and supervised visual production. Prepared newsletters, press releases, and monthly performance reports to optimize digital engagement.
Led communication strategies for EU- and GIZ-funded projects ensuring compliance with donor visibility and branding guidelines. Produced multimedia communication materials including reports, newsletters, videos, and toolkits. Managed public relations across governorates to position programs as leaders in digital inclusion. Organized and covered over 66 events collaborating with influencers, suppliers, and donors. Acted as focal point for donor communication approvals reporting to Expertise France’s regional communications lead.
Education
Certifications and awards
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