I began my design journey at fifteen, driven by a curiosity to transform ideas into visuals that resonate. Over the years this spark has grown into a steady flame—fueled by creativity, thoughtful precision, and a love for storytelling through design. I view branding as more than logos; it’s about crafting experiences that feel authentic and fresh. My approach embraces simplicity and clarity, yet leaves room for uniqueness and surprise—much like the stories we all carry. I’m naturally spontaneous, yet conscientious—balancing the excitement of a new concept with a deep respect for process and detail. I enjoy collaborating with teams, and believe that a dash of humor and honest reflection can build the strongest creative bonds. Challenges don’t faze me; I find unexpected problems to be the moments where I learn the most and grow as a designer. With roots in Europe, I draw inspiration from art, culture, and history—influences that help me see design through a wider lens. My skills span branding, digital, packaging, and final art production, always evolving beyond tools and trends to tell compelling visual stories.

A. Paola Steri

I began my design journey at fifteen, driven by a curiosity to transform ideas into visuals that resonate. Over the years this spark has grown into a steady flame—fueled by creativity, thoughtful precision, and a love for storytelling through design. I view branding as more than logos; it’s about crafting experiences that feel authentic and fresh. My approach embraces simplicity and clarity, yet leaves room for uniqueness and surprise—much like the stories we all carry. I’m naturally spontaneous, yet conscientious—balancing the excitement of a new concept with a deep respect for process and detail. I enjoy collaborating with teams, and believe that a dash of humor and honest reflection can build the strongest creative bonds. Challenges don’t faze me; I find unexpected problems to be the moments where I learn the most and grow as a designer. With roots in Europe, I draw inspiration from art, culture, and history—influences that help me see design through a wider lens. My skills span branding, digital, packaging, and final art production, always evolving beyond tools and trends to tell compelling visual stories.

Available to hire

I began my design journey at fifteen, driven by a curiosity to transform ideas into visuals that resonate. Over the years this spark has grown into a steady flame—fueled by creativity, thoughtful precision, and a love for storytelling through design. I view branding as more than logos; it’s about crafting experiences that feel authentic and fresh. My approach embraces simplicity and clarity, yet leaves room for uniqueness and surprise—much like the stories we all carry.

I’m naturally spontaneous, yet conscientious—balancing the excitement of a new concept with a deep respect for process and detail. I enjoy collaborating with teams, and believe that a dash of humor and honest reflection can build the strongest creative bonds. Challenges don’t faze me; I find unexpected problems to be the moments where I learn the most and grow as a designer. With roots in Europe, I draw inspiration from art, culture, and history—influences that help me see design through a wider lens. My skills span branding, digital, packaging, and final art production, always evolving beyond tools and trends to tell compelling visual stories.

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Language

English
Fluent
Italian
Fluent
Spanish; Castilian
Intermediate

Work Experience

Brand Designer & Content Creator, Supervisor at EcoSouLife
December 31, 2025 - August 31, 2025
Leading brand design and content creation efforts while supervising a team. Provided brand strategy and creative direction to enhance eco-focused product visibility.
Graphic Designer & Content Creator at EcoSouLife
January 1, 2025 - September 23, 2025
Graphic design and content creation for marketing materials and digital channels.
Versatile Designer & Content Creator, Supervisor at EcoSouLife
January 1, 2025 - September 23, 2025
Led design across branding, packaging, and content creation; supervised junior designers; collaborated with cross-functional teams to deliver sustainable packaging concepts and campaigns.
All-round Designer & Web Content Creator at Ladelle Group, Rowville
December 31, 2024 - August 31, 2025
Designed across multiple platforms and created web content to support company branding and marketing initiatives.
Senior Graphic Designer at Universal-ent
January 1, 2024 - Present
Graphic design and final art production; collaborating with teams to deliver polished branding and communications.
All-round Designer & Packaging Designer at Ladelle Group
January 1, 2024 - September 23, 2025
Designed packaging and brand systems; contributed to product launches and marketing collateral; supported design operations across multiple lines.
Brand Designer & Strategist at EcoSouLife
January 1, 2024 - Present
Developing and managing brand identity across online and offline touchpoints; designing marketing materials and digital content; collaborating with cross-functional teams to ensure designs meet strategic goals and are delivered on time.
Brand Designer & Strategist at EcoSouLife
January 1, 2024 - Present
Developed and managed brand identity, ensured consistency across online and offline touchpoints, and created marketing materials and packaging considerations to support brand strategy.
Brand Designer & Strategist at EcoSouLife
January 1, 2024 - Present
Developing and managing the brand identity, ensuring consistency across all touchpoints (both online and offline). Designing marketing materials, including brochures, banners, and social media assets, aligned with the brand’s visual language. Creating digital content for websites, emails, and digital ads, working to engage and grow the target audience. Collaborating with cross-functional teams, including marketing and product teams, to ensure designs met strategic goals. Adapting designs for both print and digital media, ensuring high-quality execution and timely delivery. Meeting with the design and marketing teams to discuss packaging specifications and confirm budgets. Evaluating market trends and analyzing similar packaging designs.
All-around Senior Designer at Ladelle Group, Rowville
December 31, 2023 - September 23, 2025
Led design projects, evolved brand language, and produced marketing assets including brochures, banners, and social media visuals; collaborated with marketing and product teams to align designs with business goals; ensured timely delivery.
All-around Senior Designer at Ladelle Group
December 31, 2023 - September 23, 2025
Led design projects, produced marketing assets, collaborated with cross-functional teams, and maintained brand consistency across channels.
Packaging Designer at Ladelle Group
January 1, 2023 - September 23, 2025
Packaging design for products; collaborated with production and brand teams to ensure cohesive packaging identity.
All-around Senior Designer at Ladelle Group
January 1, 2023 - September 23, 2025
Brand Designer and Supervisor at IG Design Group, Clayton
December 31, 2022 - August 31, 2025
Oversaw brand design projects and supervised design teams, contributing to impactful visual identity work.
Graphic Designer & Final Artist at IG Design Group
January 1, 2022 - September 23, 2025
Graphic design and final artwork production for prints and packaging.
Graphic Designer & Final Artist at IG Design Group
January 1, 2022 - September 23, 2025
Produced graphic assets and final artwork for catalogs and brand collateral, ensuring consistency across touchpoints.
Graphic Designer & Final Artist at IG Design Group
December 31, 2021 - September 23, 2025
Created branding and final artwork for packaging and marketing campaigns, ensuring high-quality execution.
Graphic Designer & Final Artist at IG Design Group, Clayton
January 1, 2021 - Present
Created graphic material and final artistry for packaging, branding, and promotional assets; supported cross-functional teams to meet strategic goals; ensured print-ready quality and brand consistency.
Graphic Designer & Final Artist at IG Design Group
January 1, 2021 - September 23, 2025
Designing and finalizing artwork for packaging and marketing materials; ensuring brand consistency; collaboration with teams.
All-around Graphic Designer & Project Manager at Einquire Marketing, South Bank
December 31, 2020 - September 23, 2025
Designed branding, marketing materials, and digital assets; managed projects from concept to delivery; coordinated with clients and internal teams to ensure alignment with brand guidelines and schedules.
All-around Graphic Designer & Project Manager at Einquire Marketing
December 31, 2020 - September 23, 2025
Designed marketing materials and managed projects, coordinating with clients to meet goals and timelines.
Graphic Designer & Project Manager at Einquire Marketing
January 1, 2020 - September 23, 2025
Graphic design work and project management across campaigns.
All-around Graphic Designer & Project Manager at Einquire Marketing
January 1, 2020 - September 23, 2025
Graphic design, project management, coordinating campaigns, collaborating with marketing teams.
Graphic Designer & Brand Strategist at Enquire Marketing Agency, Melbourne
December 31, 2019 - August 31, 2025
Designed graphics, developed brand strategy, and managed copywriting and project management tasks to drive marketing success.
Brand Designer and Supervisor at Enquire Marketing Agency
January 1, 2019 - Present
Led brand design projects and supervised junior designers, delivering cohesive visual systems and campaign assets.
Graphic Designer & Brand Strategist at Master Distributors, Mulgrave
December 31, 2018 - September 23, 2025
Developed brand identities and packaging concepts; created marketing collateral; collaborated with sales and marketing teams to ensure brand consistency and market positioning.
Graphic Designer & Brand Strategist at Master Distributors
December 31, 2018 - September 23, 2025
Led branding and design projects, developed creative strategies, streamlined workflows, and mentored junior designers.
Entry-level Graphic Designer & Final Artist at Master Distributors, Mulgrave
December 31, 2018 - August 31, 2025
Supported graphic design projects and performed final art duties for product packaging and marketing materials.
Graphic Designer at Master Distributors
January 1, 2018 - September 23, 2025
Graphic design work across channels.
Graphic Designer & Brand Strategist at Master Distributors
January 1, 2018 - September 23, 2025
Created packaging and brand strategy collateral, aligning visual language with product positioning.
Graphic Designer & Brand Strategist at Master Distributors
January 1, 2018 - September 23, 2025
Brand design and packaging; leading projects, mentoring; developing creative strategies; launching branding elements; streamlining workflows.
Freelancer at Freelancer (Australia & Europe)
January 1, 2016 - Present
Graphic Design, Digital Design, and Social Media work for clients across Australia and Europe.

Education

BA Communication & Design at University, Italy
January 1, 2012 - December 31, 2012
BA Communication & Design at University, Italy
January 1, 2012 - September 23, 2025
Master Social Media Marketing at University, Italy
January 1, 2017 - September 23, 2025
Certificate Sustainability strategies at online
January 1, 2024 - September 23, 2025
BA in Communication & Design at University, Italy
January 11, 2030 - January 1, 2012
BA Communication & Design at University, Italy
January 1, 2012 - September 23, 2025
BA in Communication & Design at University, Italy
January 1, 2012 - September 23, 2025
Bachelor of Communication & Design at University of Cagliari (Italy)
January 11, 2030 - September 23, 2025

Qualifications

Certificate Sustainability strategies
January 1, 2024 - December 31, 2024
Master Digital Marketing
January 1, 2017 - December 31, 2017
Diploma in Social Sciences (Psychology)
January 11, 2030 - August 31, 2025
Certificate Sustainability strategies
January 1, 2024 - December 31, 2024
Master Digital Marketing
January 1, 2017 - December 31, 2017
Certificate Sustainability strategies (online)
January 1, 2024 - September 23, 2025
Master Social Media Marketing
January 1, 2017 - September 23, 2025
BA Communication & Design
January 1, 2012 - September 23, 2025
Master Social Media Marketing
January 11, 2030 - January 1, 2017
Certificate Sustainability Strategies
January 1, 2024 - September 23, 2025
Diploma in Social Sciences (Psychology)
January 11, 2030 - September 23, 2025
Certificate Sustainability Strategies
January 1, 2024 - September 23, 2025
Master Social Media Marketing
January 1, 2017 - September 23, 2025
BA in Communication & Design
January 11, 2030 - January 1, 2012
Diploma in Social Sciences (Psychology)
January 11, 2030 - September 23, 2025
Certificate Sustainability strategies (online)
January 1, 2024 - September 23, 2025
Master Social Media Marketing
January 1, 2017 - September 23, 2025
Certificate Sustainability Strategies
January 1, 2024 - September 23, 2025
Master Social Media Marketing
January 1, 2017 - September 23, 2025
BA in Communication & Design
January 1, 2012 - September 23, 2025
Certificate in Sustainability Strategies
January 1, 2024 - September 23, 2025
Master in Digital Marketing
January 1, 2017 - September 23, 2025
Diploma in Social Sciences (Psychology)
January 11, 2030 - September 23, 2025
Certificate in Sustainability Strategies
January 1, 2024 - September 23, 2025
Certificate Sustainability strategies
January 11, 2030 - September 23, 2025
Certificate IV Digital Marketing
January 11, 2030 - September 23, 2025
Certificate Adobe suite (London)
January 11, 2030 - September 23, 2025
Diploma in Social Sciences (Psychology)
January 11, 2030 - September 23, 2025
Certificate Sustainability strategies
January 11, 2030 - September 23, 2025
Certificate IV Digital Marketing
January 11, 2030 - September 23, 2025
Certificate Adobe suite (London)
January 11, 2030 - September 23, 2025
Bachelor of Communication & Design
January 11, 2030 - September 23, 2025
Diploma in Social Sciences (Psychology)
January 11, 2030 - September 23, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Other, Software & Internet, Education, Manufacturing