Supported brand development and product launches for the company's international fragrance portfolio through cross-functional coordination. Conducted market and trend research to guide product strategy and campaign directions. Managed influencer outreach and collaboration planning to enhance brand visibility on digital platforms. Compiled monthly performance reports tracking PR, social media metrics, and retail visibility, providing insights for strategic refinement.

Marketing Trainee at Nangalia Ruchira, Jaipur

June 30, 2023 - September 1, 2025

Conducted competitor benchmarking in premium ready-to-wear, identifying retail trends. Developed social media content strategies, including posts and videos, leading to a 20% increase in brand engagement. Analyzed KPIs to identify growth opportunities and measure impact of marketing initiatives driving online sales growth. Established influencer and celebrity partnerships and implemented innovative customer retention strategies to strengthen brand resonance.

Marketing and Communications Intern at Junior Delhi School, Kolkata

November 30, 2022 - September 1, 2025

Enhanced social media presence and created marketing and communication assets, generating leads that resulted in a 15% increase in admissions. Applied market research for integrated marketing campaigns, achieving a 30% boost in local engagement. Improved visibility via online and offline advertisement campaigns and expanded outreach through participation in regional events.

Marketing Intern at Manoj Publications

March 31, 2022 - September 1, 2025

Implemented marketing campaigns guided by customer data insights, networked with business associates at trade expos leading to portfolio expansion. Conceptualized and designed social media animations. Developed impactful content for presentations and catalogues. Managed company website updates ensuring optimal product listings and user experience.