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I am a creative leader with 9+ years across MENA and Europe, building and mentoring design teams and delivering end-to-end brand, marketing, and product campaigns. I’ve led CAFU’s first in-house creative team, steered the full creative process from briefs to Arabic localization, asset production, QA, and approvals, and partnered with CRM, Product, Growth, and Social teams to boost engagement and ROI. I specialize in cross-functional collaboration, fast execution, and user-centered storytelling. I’ve devised and executed campaigns for new features and services across oil, battery, tire, inspection, and emergency verticals; developed regional launches for KSA and UAE; and led a full company rebrand. I’m proficient in Adobe Creative Suite, Figma, and AI tools, and I’m passionate about elevating brand language and user education through design.…I am a creative leader with 9+ years across MENA and Europe, building and mentoring design teams and delivering end-to-end brand, marketing, and product campaigns. I’ve led CAFU’s first in-house creative team, steered the full creative process from briefs to Arabic localization, asset production, QA, and approvals, and partnered with CRM, Product, Growth, and Social teams to boost engagement and ROI. I specialize in cross-functional collaboration, fast execution, and user-centered storytelling. I’ve devised and executed campaigns for new features and services across oil, battery, tire, inspection, and emergency verticals; developed regional launches for KSA and UAE; and led a full company rebrand. I’m proficient in Adobe Creative Suite, Figma, and AI tools, and I’m passionate about elevating brand language and user education through design.

Mira baish

Graphic Designer, Creative Director, Animator, +2

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I am a creative leader with 9+ years across MENA and Europe, building and mentoring design teams and delivering end-to-end brand, marketing, and product campaigns. I’ve led CAFU’s first in-house creative team, steered the full creative process from briefs to Arabic localization, asset production, QA, and approvals, and partnered with CRM, Product, Growth, and Social teams to boost engagement and ROI. I specialize in cross-functional collaboration, fast execution, and user-centered storytelling. I’ve devised and executed campaigns for new features and services across oil, battery, tire, inspection, and emergency verticals; developed regional launches for KSA and UAE; and led a full company rebrand. I’m proficient in Adobe Creative Suite, Figma, and AI tools, and I’m passionate about elevating brand language and user education through design.…I am a creative leader with 9+ years across MENA and Europe, building and mentoring design teams and delivering end-to-end brand, marketing, and product campaigns. I’ve led CAFU’s first in-house creative team, steered the full creative process from briefs to Arabic localization, asset production, QA, and approvals, and partnered with CRM, Product, Growth, and Social teams to boost engagement and ROI. I specialize in cross-functional collaboration, fast execution, and user-centered storytelling. I’ve devised and executed campaigns for new features and services across oil, battery, tire, inspection, and emergency verticals; developed regional launches for KSA and UAE; and led a full company rebrand. I’m proficient in Adobe Creative Suite, Figma, and AI tools, and I’m passionate about elevating brand language and user education through design.

Available to hire

I am a creative leader with 9+ years across MENA and Europe, building and mentoring design teams and delivering end-to-end brand, marketing, and product campaigns. I’ve led CAFU’s first in-house creative team, steered the full creative process from briefs to Arabic localization, asset production, QA, and approvals, and partnered with CRM, Product, Growth, and Social teams to boost engagement and ROI.

I specialize in cross-functional collaboration, fast execution, and user-centered storytelling. I’ve devised and executed campaigns for new features and services across oil, battery, tire, inspection, and emergency verticals; developed regional launches for KSA and UAE; and led a full company rebrand. I’m proficient in Adobe Creative Suite, Figma, and AI tools, and I’m passionate about elevating brand language and user education through design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Spanish; Castilian

Beginner

Work Experience

Senior Graphic Designer at Seez

January 1, 2023 - September 21, 2025

Led design for multi-market campaigns across the UAE & Denmark; collaborated on UI enhancements, landing pages, CRM, and social media; developed unified brand guidelines and B2B campaign design strategy; created event collateral and vehicle branding; mentored junior designers.

Graphic Design Manager at CAFU

January 1, 2023 - Present

Built and led CAFU's first in-house creative team (7 members), oversaw hiring, mentoring, and the full creative process from briefing to Arabic localization, asset production, QA, and final approvals. Acted as a strategic partner to CRM, Product, Growth, and Social teams to boost engagement and ROI.

Senior Graphic Designer at Seez

January 1, 2023 - September 21, 2025

Led design for digital and offline marketing across MENA and Europe, ensuring consistency and timely execution across campaigns. Developed unified brand guidelines and B2B campaign design strategy. Worked cross-functionally with product, tech, and marketing to deliver UI enhancements and user-centric design across landing pages, CRM, and social media. Created event collateral, vehicle branding, and performance marketing assets that supported company growth and visibility. Mentored junior designers and helped align creative output with business goals.

Graphic Design Manager at CAFU

January 1, 2023 - Present

Built and led CAFU’s first in-house creative team (7 members: designers, copywriters, animator); managed hiring, mentoring, and daily ideation while overseeing the full creative process, from briefing and brainstorming to Arabic localization, asset production, QA, and final approvals. Acted as strategic partner to CRM, Product, Growth, and Social teams, collaborating on segmentation, A/B testing, and messaging strategies to boost engagement and ROI. Led ideation and execution for campaigns promoting new features and services across verticals (oil, battery, tire, inspection, emergency), ensuring a clear, value-driven narrative for users. Developed targeted creative strategies for regional launches (KSA, RAK), adapting brand language and visuals to local audiences. Maintained real-time alignment with Product to highlight app updates and improve user education across CRM, ads, and social media. Led a full company rebrand covering fleets, CRM, social, and digital touch points, collaborat

Senior Graphic Designer at Seez

January 1, 2023 - September 1, 2025

Creative lead with over 3 years of experience at Seez across UAE and Denmark. Executed end-to-end brand, marketing, and product campaigns with a focus on performance marketing and localization. Produced responsive landing pages, social ads, and email campaigns aligned with marketing KPIs. Collaborated with development teams to ensure accurate design handoffs. Led website redesigns and creative campaigns to boost engagement and user experience. Created branding for conferences and events across digital and print formats.

Graphic Design Manager at CAFU

January 1, 2023 - Present

Built and led CAFU’s first in-house creative team of 7 members including designers, copywriters, and animators. Owned hiring, mentoring, and daily ideation while overseeing the full creative process from briefing and brainstorming to Arabic localization, asset production, QA, and final approvals. Acted as a strategic partner to CRM, Product, Growth, and Social teams, collaborating on segmentation, A/B testing, and messaging strategies to boost engagement and ROI. Led ideation and execution for campaigns promoting new features and services across verticals such as oil, battery, tire, inspection, and emergency, ensuring a clear, value-driven narrative for users. Developed targeted creative strategies for regional launches (KSA, RAK), adapting brand language and visuals to suit local audiences. Maintained real-time alignment with Product to highlight app updates and improve user education across CRM, ads, and social media channels. Led a full company rebrand covering fleets, CRM, social

Digital Designer

January 1, 2020 - September 21, 2025

Digital designer with experience creating responsive landing pages, social ads, and email campaigns; collaborated with development teams to ensure accurate handoffs; contributed to branding for conferences and events.

Digital Designer at Administrate

January 1, 2020 - September 21, 2025

Produced responsive landing pages, social ads, and email campaigns aligned with marketing KPIs. Collaborated with development teams to ensure accurate execution of design handoffs. Led website redesigns and creative campaigns to boost engagement and user experience.

Digital Designer at Administrate

January 1, 2020 - September 1, 2025

Produced responsive landing pages, social ads, and email campaigns aligned with marketing KPIs. Collaborated with development teams to ensure accurate design handoffs. Led website redesigns and creative campaigns to boost engagement and user experience. Created branding for conferences and events across digital and print formats.

Graphic Designer at Arab Net

January 1, 2018 - September 21, 2025

Developed cohesive branding identity for events, reports, social media, and marketing campaigns; led visual design for flagship events across the MENA region; produced infographics, animations, and content visuals to support editorial and digital marketing.

Graphic Designer at Arabnet

January 1, 2018 - September 1, 2025

Developed cohesive brand identity and creative assets for events, reports, social media, and marketing campaigns. Led visual design for flagship events across MENA region, producing materials for booths, screens, and publications. Created infographics, animations, and content visuals to support editorial and digital marketing communications.