Available to hire
I am a Creative Designer and Visual Communications Specialist with over 9 years of experience across the UAE, GCC, and MENA region. Winner of Dubai’s Golden Visa for Arts & Culture, I specialize in e-commerce graphic design, blending visual storytelling with conversion-focused design to boost online sales and elevate customer experiences. I have a passion for creating compelling digital campaigns for luxury fashion brands and supporting regional entrepreneurship through strategic visual content.
Experience Level
Expert
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Language
Arabic
Fluent
English
Advanced
German
Beginner
Work Experience
Creative Designer / Strategist at BusinessLink
January 1, 2023 - September 1, 2025Designed strategic visual content for a business setup and consulting firm catering to regional entrepreneurs. Worked on multimedia campaigns promoting entrepreneurship and small business awareness in the UAE.
E-commerce Designer MENA at Al-Futtaim Group
January 1, 2023 - PresentCreate digital campaigns for leading luxury fashion brands such as Ted Baker, Sandro, Maje, Kiabi, and Aape across the GCC. Collaborated with marketing, buying, and regional teams to execute brand-aligned visuals. Supervised regional campaign launches in UAE and KSA, aligning with cultural moments and consumer behavior. Contributed to the creative team receiving internal recognition as Best Achievers.
Art Director / Designer (Freelance & Full-Time) at Various Clients – Iraq, Lebanon, Saudi Arabia, Turkey, Syria
January 1, 2022 - September 1, 2025Delivered end-to-end design solutions for campaigns across real estate, wellness, fashion, and government sectors. Oversaw creative strategy, content development, and production for visual storytelling. Managed teams of junior designers and coordinated freelancers and suppliers for event and campaign rollouts.
Education
BA in Visual Communication & Multimedia at University of Damascus, Syria
January 1, 2012 - January 1, 2016Qualifications
Certificate in Project Management for Arts & Culture
January 11, 2030 - September 1, 2025Storytelling in Branding and Content Marketing
January 11, 2030 - September 1, 2025Team Building Specialty Certification
January 11, 2030 - September 1, 2025Effective communications for today’s leader
January 11, 2030 - September 1, 2025Strategy for Business Growth
January 11, 2030 - September 1, 2025Influencer Marketing Strategy
January 11, 2030 - September 1, 2025Workshops on EDI in Design & Accessibility
January 11, 2030 - September 1, 2025Adobe Creative Suite (Certified)
January 11, 2030 - September 1, 2025Industry Experience
Retail, Professional Services, Government, Media & Entertainment, Real Estate & Construction
Experience Level
Expert
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