I am a Creative Director and Creative Consultant with over 10 years of experience in advertising, digital marketing, and brand storytelling. I specialize in leading creative teams and delivering award-winning campaigns for both global and local brands using a combination of strong conceptual thinking and the latest AI-driven content solutions. My work spans iconic brands such as Standard Bank, PlayStation, Cadbury, ABSA, BMW, Lexus, Nandos, Coca-Cola, and Toyota, bringing their stories to life across digital and social platforms. Throughout my career, I have mastered creative consulting, digital campaign strategy, copywriting, film and video production, and social media marketing, which allows me to deliver impactful and innovative campaigns. Mentoring teams and championing AI-driven projects that have won prestigious awards are highlights of my journey. I continuously strive to push the boundaries of creativity while fostering strong client relationships and leading creative innovation.

Lee Goodall

I am a Creative Director and Creative Consultant with over 10 years of experience in advertising, digital marketing, and brand storytelling. I specialize in leading creative teams and delivering award-winning campaigns for both global and local brands using a combination of strong conceptual thinking and the latest AI-driven content solutions. My work spans iconic brands such as Standard Bank, PlayStation, Cadbury, ABSA, BMW, Lexus, Nandos, Coca-Cola, and Toyota, bringing their stories to life across digital and social platforms. Throughout my career, I have mastered creative consulting, digital campaign strategy, copywriting, film and video production, and social media marketing, which allows me to deliver impactful and innovative campaigns. Mentoring teams and championing AI-driven projects that have won prestigious awards are highlights of my journey. I continuously strive to push the boundaries of creativity while fostering strong client relationships and leading creative innovation.

Available to hire

I am a Creative Director and Creative Consultant with over 10 years of experience in advertising, digital marketing, and brand storytelling. I specialize in leading creative teams and delivering award-winning campaigns for both global and local brands using a combination of strong conceptual thinking and the latest AI-driven content solutions. My work spans iconic brands such as Standard Bank, PlayStation, Cadbury, ABSA, BMW, Lexus, Nandos, Coca-Cola, and Toyota, bringing their stories to life across digital and social platforms.

Throughout my career, I have mastered creative consulting, digital campaign strategy, copywriting, film and video production, and social media marketing, which allows me to deliver impactful and innovative campaigns. Mentoring teams and championing AI-driven projects that have won prestigious awards are highlights of my journey. I continuously strive to push the boundaries of creativity while fostering strong client relationships and leading creative innovation.

See more

Work Experience

Creative Director at M&C; Saatchi Abel
January 1, 2021 - Present
Leading creative strategy and execution for major clients including Standard Bank, Lexus, Nandos, and Pepsico. Delivered multiple award-winning campaigns recognized at prestigious shows such as Smarties and Bookmarks, including spearheading AI-driven creative projects like The Undercover Ad which won Gold at Smarties. Responsible for mentoring creative teams and elevating the agency's digital and social output.
Senior Copywriter at Wunderman Thompson
January 1, 2021 - September 1, 2025
Led integrated campaigns for high-profile brands including PlayStation, Cadbury, ABSA, Shell, BMW, Ster Kinekor, Nestlé, Schweppes, The Body Shop, and Nike. Strengthened ABSA’s digital presence through storytelling-led campaigns. Played a key role in the development of both regional and global award-winning work.
Midweight Copywriter at Pangea Ultima
January 1, 2017 - September 1, 2025
Created marketing campaigns for Refreshhh, Bevcan, Sanofi Aventis, Telkom, Nandos, Storck Bikes, and BET. Balanced strong conceptual ideation with practical execution for a portfolio spanning FMCG, tech, and entertainment brands.
Midweight Copywriter at 7 Different Kinds of Smoke
January 1, 2015 - September 1, 2025
Developed creative campaigns for clients such as Cash Converters, Clover, Super M, Tropika, Nintendo, Omega Labs, DHL, Enterprise, Nivea, Rage Shoes, and LG. Advocated for bold conceptual ideas across above the line (ATL) and digital media platforms.
Junior Copywriter at Draft FCB
January 1, 2014 - September 1, 2025
Built foundational skills in conceptual thinking and copywriting while working on campaigns for Coca-Cola, Toyota, Lexus, Hino, Old Mutual, Netflorist, Cotlands, Debonairs, and Wimpy. Gained experience in handling high-volume multi-brand campaign delivery.
Freelance Camera Assistant at Film Productions
January 1, 2012 - September 1, 2025
Assisted on film productions, developing practical knowledge of directing, cinematography, and storytelling fundamentals.

Education

Bachelor's Degree in Directing & Screenwriting for Film at AFDA
January 11, 2030 - September 1, 2025
Certificate in Risk Assessment and Management at Institute of Business Management
January 11, 2030 - September 1, 2025
Matric at Northcliff High School
January 11, 2030 - September 1, 2025

Qualifications

Certificate in Risk Assessment and Management
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Financial Services, Consumer Goods