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Hi, I’m Lily Papadaki, a creative and detail-oriented Social Media & Content Manager with 5+ years of experience shaping digital strategy, creative direction, and multi-platform content. I excel at turning brand stories into engaging campaigns, briefing design teams, and crafting copy that resonates across channels. My work spans fashion, retail, hospitality, and wellness, where I help brands define their voice and connect with audiences. I recently completed a Master’s in Marketing at Vrije Universiteit Amsterdam. I love collaborating across disciplines, planning campaigns end-to-end, and staying ahead of social media tools and trends to deliver measurable results.…Hi, I’m Lily Papadaki, a creative and detail-oriented Social Media & Content Manager with 5+ years of experience shaping digital strategy, creative direction, and multi-platform content. I excel at turning brand stories into engaging campaigns, briefing design teams, and crafting copy that resonates across channels. My work spans fashion, retail, hospitality, and wellness, where I help brands define their voice and connect with audiences. I recently completed a Master’s in Marketing at Vrije Universiteit Amsterdam. I love collaborating across disciplines, planning campaigns end-to-end, and staying ahead of social media tools and trends to deliver measurable results.

Papadaki Lily

Social Media Manager, Digital Marketer, Content Producer, +5

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Hi, I’m Lily Papadaki, a creative and detail-oriented Social Media & Content Manager with 5+ years of experience shaping digital strategy, creative direction, and multi-platform content. I excel at turning brand stories into engaging campaigns, briefing design teams, and crafting copy that resonates across channels. My work spans fashion, retail, hospitality, and wellness, where I help brands define their voice and connect with audiences. I recently completed a Master’s in Marketing at Vrije Universiteit Amsterdam. I love collaborating across disciplines, planning campaigns end-to-end, and staying ahead of social media tools and trends to deliver measurable results.…Hi, I’m Lily Papadaki, a creative and detail-oriented Social Media & Content Manager with 5+ years of experience shaping digital strategy, creative direction, and multi-platform content. I excel at turning brand stories into engaging campaigns, briefing design teams, and crafting copy that resonates across channels. My work spans fashion, retail, hospitality, and wellness, where I help brands define their voice and connect with audiences. I recently completed a Master’s in Marketing at Vrije Universiteit Amsterdam. I love collaborating across disciplines, planning campaigns end-to-end, and staying ahead of social media tools and trends to deliver measurable results.

Available to hire

Hi, I’m Lily Papadaki, a creative and detail-oriented Social Media & Content Manager with 5+ years of experience shaping digital strategy, creative direction, and multi-platform content. I excel at turning brand stories into engaging campaigns, briefing design teams, and crafting copy that resonates across channels. My work spans fashion, retail, hospitality, and wellness, where I help brands define their voice and connect with audiences.

I recently completed a Master’s in Marketing at Vrije Universiteit Amsterdam. I love collaborating across disciplines, planning campaigns end-to-end, and staying ahead of social media tools and trends to deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Fluent

Greek, Modern

Fluent

Dutch

Beginner

Work Experience

Social Media Manager & Digital Marketing Specialist at Internet Now

January 1, 2021 - Present

I have spent the past few years helping brands express who they are through creative content, visual storytelling, and intentional digital presence. My work involves more than just scheduling posts; it shapes a voice, builds a feeling, and creates experiences that people want to connect with. Whether developing branding ideas from scratch or refreshing existing identities, I guide clients through uncovering their uniqueness and translating that into bold, engaging content. From designing mood boards and writing human-feeling captions to brainstorming campaign concepts and collaborating with designers, I bring a mix of strategy and intuition to every project. Each brand I work with becomes a creative playground – a space to explore new ideas, challenge expectations, and build something truly resonant.

Digital Worker

January 1, 2021 - September 1, 2025

Started digital work through WordPress development, building functional, user-friendly websites that balanced design with usability. Leveraged background in Computer Science and growing interest in UX to create spaces that came together naturally. Transitioned to managing online presence for clients, including tone, visuals, and voice across Instagram and Facebook. Deeply involved in crafting content, planning campaigns, and improving overall digital experience. Bridged technical skills with creative direction, shaping marketing to be human, thoughtful, and intentional.

Social Media Manager at Internet Now!

December 31, 2021 - September 1, 2025

Began with web development in WordPress, delivering functional and dynamic websites. Transitioned to managing clients' social media accounts, creating and executing targeted campaigns on Facebook and Instagram. Optimized campaign performance, enhancing engagement and brand visibility.

Digital Media Specialist at Women4IT (Iceland Liechtenstein Norway Grants)

September 30, 2022 - September 1, 2025

Participated in a seminar focused on digital media specialization as part of Women4IT initiatives funded by Iceland Liechtenstein Norway Grants.

Bioinformatician (Internship) at Foundation for Research and Technology

September 30, 2018 - September 1, 2025

Completed an internship focusing on bioinformatics research and technology applications.

Social Media & Account Manager at MKS Advertising

June 1, 2021 - November 15, 2025

Developing and leading content strategies and managing social media for multiple client accounts. Conceptualizing campaign ideas, creating storyboards and moodboards, briefing designers, and crafting copy for posts, ads, and campaigns to ensure brand alignment. Managing content calendars, publishing schedules, and community engagement; coordinating with designers, photographers, and marketing specialists to deliver cohesive campaigns; advising clients on brand positioning and digital storytelling; planning and executing email marketing campaigns; end-to-end influencer collaborations; monitoring tools and updates to adapt strategies. Achievements include +42% organic growth in four months through trend-led content and delivering 1M organic TikTok views in the first week.

Digital Marketing Account Manager at Internet Now!

June 1, 2021 - June 1, 2021

Started in WordPress website development before transitioning to full digital content. Managed social media accounts, executed growth strategies on Facebook and Instagram, and built organic reach through targeted content and brand messaging. Planned and executed paid social campaigns across multiple platforms (Meta, LinkedIn, X, Pinterest) for B2B and B2C, and developed platform-specific organic strategies to boost reach and engagement. Coordinated cross-functional teams to deliver campaign assets on time while maintaining high creative and quality standards.