I am a results-driven Senior Performance Marketing & Growth Specialist with over 7 years of experience in building, scaling, and optimizing high-impact digital campaigns across various industries including luxury real estate, e-commerce, fintech, F&B, B2B, retail, and medical sectors. I have managed advertising budgets exceeding AED 150 million across more than 32 countries, achieving significant ROAS improvements, reducing CPA by up to 50%, and consistently driving double- and triple-digit growth. My expertise lies in designing full-funnel acquisition strategies that leverage data-driven paid media, conversion rate optimization, creative optimization, and advanced tracking technologies to maximize profitability. I am a hands-on leader with deep proficiency in Meta, TikTok, Snapchat, and Google advertising platforms, attribution modeling, CRM automation, lead nurturing, and scaling across multiple markets. I am recognized for transforming underperforming campaigns into top revenue drivers, building high-performing in-house teams, and developing digital ecosystems that deliver measurable ROI at scale.…

Loay Abdallah

I am a results-driven Senior Performance Marketing & Growth Specialist with over 7 years of experience in building, scaling, and optimizing high-impact digital campaigns across various industries including luxury real estate, e-commerce, fintech, F&B, B2B, retail, and medical sectors. I have managed advertising budgets exceeding AED 150 million across more than 32 countries, achieving significant ROAS improvements, reducing CPA by up to 50%, and consistently driving double- and triple-digit growth. My expertise lies in designing full-funnel acquisition strategies that leverage data-driven paid media, conversion rate optimization, creative optimization, and advanced tracking technologies to maximize profitability. I am a hands-on leader with deep proficiency in Meta, TikTok, Snapchat, and Google advertising platforms, attribution modeling, CRM automation, lead nurturing, and scaling across multiple markets. I am recognized for transforming underperforming campaigns into top revenue drivers, building high-performing in-house teams, and developing digital ecosystems that deliver measurable ROI at scale.…

Available to hire

I am a results-driven Senior Performance Marketing & Growth Specialist with over 7 years of experience in building, scaling, and optimizing high-impact digital campaigns across various industries including luxury real estate, e-commerce, fintech, F&B, B2B, retail, and medical sectors. I have managed advertising budgets exceeding AED 150 million across more than 32 countries, achieving significant ROAS improvements, reducing CPA by up to 50%, and consistently driving double- and triple-digit growth.

My expertise lies in designing full-funnel acquisition strategies that leverage data-driven paid media, conversion rate optimization, creative optimization, and advanced tracking technologies to maximize profitability. I am a hands-on leader with deep proficiency in Meta, TikTok, Snapchat, and Google advertising platforms, attribution modeling, CRM automation, lead nurturing, and scaling across multiple markets. I am recognized for transforming underperforming campaigns into top revenue drivers, building high-performing in-house teams, and developing digital ecosystems that deliver measurable ROI at scale.

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Skills

Experience Level

Language

Arabic
Fluent
English
Advanced

Work Experience

Senior Performance Marketing Specialist at Binghatti
June 1, 2024 - Present
Managed multi-million AED monthly performance marketing campaigns across 28+ countries, driving billions in sales and significant ROAS growth. Led global and local investor events with end-to-end marketing execution. Executed high-impact lead generation campaigns on Meta, TikTok, Snapchat, and LinkedIn platforms exceeding sales and CPL targets. Grew Instagram followers to over 600K and TikTok audience by 12x, making Binghatti the leading real estate developer on TikTok in the UAE. Designed multi-channel acquisition funnels boosting qualified leads and registrations by over 300%. Collaborated with creative teams to produce high-converting video and static creatives, increasing CTR by 40% and reducing CPL by 35%.
Senior Media Buyer at Mrktli Media
May 31, 2025 - September 1, 2025
Managed multi-million AED ad budgets for 65+ client accounts across various sectors such as F&B, hospitality, medical, e-commerce, and personal branding. Designed and executed performance marketing strategies that increased sales up to 400% and reduced CPP between 30-50% across Meta, TikTok, Snapchat, and Google Ads. Scaled e-commerce brands from five-figure to seven-figure monthly revenues with paid acquisition tactics and funnel optimization. Enhanced clients' social media presence achieving triple-digit follower growth and category leadership. Directed creative production increasing CTR by over 45%. Developed real-time data dashboards for faster decision-making and campaign optimization.
Performance Marketing Team Leader at Performance Peak
January 31, 2025 - September 1, 2025
Led 50+ high-growth e-commerce projects across GCC and Egypt, generating multi-million AED monthly revenues and market dominance. Developed conversion-focused strategies that tripled order volumes and increased average order value by up to 45% through upselling and cross-selling. Directed omnichannel campaigns across Meta, TikTok, Snapchat, Google Ads, and Twitter, creating viral brand presences with record CTR and engagement. Collaborated with creative teams to produce UGC videos and high-impact creatives, improving CTR by over 50% and reducing CPP by 25-40%. Created real-time analytics dashboards using Google Data Studio and other tools. Implemented precise tracking for 100% data accuracy. Optimized e-commerce platforms, increasing site conversion by 20-35%.
Performance Media Buyer | Digital Marketing Specialist at CARLTON & CO. Real Estate
August 31, 2024 - September 1, 2025
Generated high-quality investor leads from over 20 international markets via data-driven multi-channel lead generation campaigns. Designed full-funnel systems integrating Email Marketing, WhatsApp automation, and CRM tracking to nurture leads from awareness to closing. Achieved triple-digit growth in qualified leads within one quarter while reducing CPL and accelerating deal flow. Produced investor-focused content to highlight Dubai's property ROI, tax benefits, and growth, boosting engagement and trust. Positioned Carlton & Co. as a top brand for global real estate investors and strengthened lead-to-sale conversion rates.
Performance Media Buyer | Digital Marketing Specialist at Emad Azouz Properties
November 30, 2024 - September 1, 2025
Collaborated closely with sales teams on marketing campaigns aligned with investor roadshows, property launches, and exclusive events to increase engagement and attendance. Developed high-converting creative assets showcasing Dubai’s tax benefits, high ROI, and luxury real estate offerings to boost investor confidence. Strengthened brand authority resulting in record-breaking sales and positioned the company as a trusted brokerage for luxury property investment.
Digital Marketing Specialist at Klivvr Fintech – Arab African International Bank (AAIB)
November 30, 2024 - September 1, 2025
Enhanced Klivvr’s brand presence in the competitive fintech market, establishing it as a trusted digital banking innovator. Led rapid user acquisition contributing to double-digit monthly customer base growth through targeted multi-platform campaigns. Improved customer onboarding and reduced drop-off rates by optimizing customer journeys and app UX. Managed a 150K+ Facebook community tripling engagement via interactive content and support. Delivered cost-efficient campaigns with improved lead quality and CPL reduction using advanced targeting and retargeting. Collaborated cross-functionally to launch educational campaigns driving product adoption and usage.
Performance Media Buyer at Mind Builders Academy
October 31, 2024 - September 1, 2025
Managed social media accounts for Dr. Amir Mounir, a notable influencer with over 10 million followers, amplifying brand awareness and course adoption across MENA and global diaspora. Led multi-platform media buying (Facebook, Instagram, TikTok, Google Ads) enhancing student enrollments for diverse programs including programming, mental math, IQ development, ethics, and Islamic courses for young audiences. Created high-impact campaigns with UGC videos, testimonials, and interactive ads that outperformed engagement benchmarks and improved CTR.
Performance Marketing Consultant at Skyfy GmbH
June 30, 2024 - September 1, 2025
Provided remote consultancy services focused on performance marketing strategies for clients based in Germany.
Digital Marketing Specialist at Sutra Stores
November 30, 2021 - September 1, 2025
Delivered digital marketing solutions and campaigns to enhance brand visibility and sales in Cairo, Egypt.
Senior Performance Marketing Specialist at Binghatti – Real Estate Development
June 1, 2024 - Present
Managed multi-million AED monthly performance marketing campaigns across 28+ countries, delivering billions of AED in sales and driving significant growth in ROAS. Led global and local roadshows and investor events with end-to-end marketing execution, maximizing attendance, lead quality, and post-event conversions. Executed high-impact lead generation campaigns across Facebook, Instagram, TikTok, Snapchat, and LinkedIn, consistently exceeding sales and CPL targets. Tripled Instagram followers to 600K+ within six months and increased TikTok audience over 12x, establishing Binghatti as the #1 real estate developer in the UAE on TikTok. Designed multi-channel acquisition funnels that boosted qualified leads and event registrations by over 300%. Collaborated with creative and media production teams to produce high-converting creatives, increasing CTR by 40%+ and reducing CPL by 35%.
Senior Media Buyer at Mrktli Media
May 31, 2025 - September 1, 2025
Managed multi-million AED ad budgets for 65+ client accounts across F&B, hospitality, medical, e-commerce, and personal branding sectors, delivering measurable revenue growth and market expansion. Designed and implemented high-ROI performance marketing strategies, boosting client sales by up to 400% and reducing CPP by 30-50% across Meta, TikTok, Snapchat, and Google Ads. Scaled multiple e-commerce brands from 5-figure to 7-figure monthly revenues using aggressive paid acquisition tactics and funnel optimization. Elevated social media presence for clients achieving triple-digit follower growth and category leadership. Directed creative production for campaigns including video, UGC, and static assets, increasing CTR by 45%+. Developed real-time data-driven reporting dashboards to track KPIs and optimize campaigns.
Performance Marketing Team Leader at Performance Peak
January 31, 2025 - September 1, 2025
Led 50+ high-growth e-commerce projects across UAE, Saudi Arabia, Kuwait, Qatar, Egypt, and wider GCC, generating multi-million AED monthly revenues and establishing market dominance for clients. Developed conversion-focused strategies increasing order volume threefold and boosting Average Order Value by up to 45% via upselling and cross-selling. Managed omnichannel campaigns on Meta, TikTok, Snapchat, Google Ads, and Twitter, building viral brand presences with record CTRs and engagement. Collaborated with creative teams to develop UGC videos and compelling creatives that raised CTR by over 50% and lowered CPP by 25-40%. Designed real-time analytics dashboards using Google Data Studio and Analytics to track KPIs and discover optimization opportunities. Implemented precise tracking systems ensuring 100% data accuracy. Optimized and scaled e-commerce platforms enhancing site conversion rates by 20-35%.
Performance Media Buyer | Digital Marketing Specialist at CARLTON & CO. Real Estate
August 31, 2024 - September 1, 2025
Generated high-quality investor leads from 20+ international markets through data-driven, multi-channel lead generation campaigns. Designed and launched full-funnel systems integrating Email Marketing, WhatsApp automation, and CRM tracking to enable seamless lead nurturing. Delivered triple-digit increases in qualified leads and significantly reduced CPL, accelerating deal flow. Produced investor-focused content highlighting Dubai’s property ROI, tax benefits, and market growth, enhancing trust and engagement. Positioned Carlton & Co. as a top choice for global real estate investors, strengthening international brand presence and improving lead-to-sale conversion rates.
Performance Media Buyer | Digital Marketing Specialist at Emad Azouz Properties
November 30, 2024 - September 1, 2025
Collaborated with sales teams to align marketing campaigns with investor roadshows, property launches, and exclusive events, boosting engagement and attendance. Developed high-converting creatives with content teams showcasing Dubai’s tax benefits and luxury real estate offerings, driving increased investor confidence. Strengthened brand authority contributing to record-breaking sales quarters and positioning the brokerage as a trusted partner for global luxury property investments.
Digital Marketing Specialist at Klivvr Fintech – Arab African International Bank (AAIB)
November 30, 2024 - September 1, 2025
Strengthened Klivvr’s brand presence in a competitive fintech market, positioning it as a trusted digital banking innovative player. Drove rapid user acquisition contributing to double-digit monthly customer base growth via targeted multi-platform campaigns. Optimized end-to-end customer journeys improving onboarding speed and reducing drop-off by streamlining app UX and communication. Managed and grew a 150K+ member Facebook community, tripling engagement with interactive content and real-time support. Delivered cost-efficient campaigns improving lead quality while reducing CPL using advanced targeting, A/B testing, and retargeting. Partnered cross-functionally to educate customers on product features driving adoption and usage. Generated high-quality leads targeting high-net-worth investors internationally, resulting in increased qualified inquiries.
Performance Media Buyer at Mind Builders Academy
October 31, 2024 - September 1, 2025
Managed social media accounts of Dr. Amir Mounir, a leading influencer with over 10 million followers, amplifying brand awareness and course adoption across MENA and global diaspora. Led multi-platform media buying on Facebook, Instagram, TikTok, and Google Ads, significantly growing student enrollments across programming, mental math, IQ development, ethics, and Islamic courses for kids and teens. Produced high-impact creative campaigns including UGC videos and testimonials that outperformed engagement benchmarks and increased CTR.
Performance Marketing Consultant at Skyfy GmbH
June 30, 2024 - September 1, 2025
Provided performance marketing consultancy services remotely for Skyfy GmbH, Germany.
Digital Marketing Specialist at Sutra Stores
November 30, 2021 - September 1, 2025
Engaged in digital marketing activities in Cairo, Egypt.

Education

Bachelor's degree in advertising and digital marketing at University of Hertfordshire, UK
January 11, 2030 - September 1, 2025
Bachelor's degree in advertising and digital marketing at University of Hertfordshire, UK
January 11, 2030 - September 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Retail, Financial Services, Consumer Goods, Healthcare, Education, Travel & Hospitality, Software & Internet, Media & Entertainment, Professional Services

Skills

Experience Level