Available to hire
I am a results-driven marketing and video leader with a proven track record of developing and executing multi-channel campaigns that drive brand awareness and commercial impact.
I excel at leading high-performing teams, collaborating with agencies, and leveraging AI-driven automation to optimise marketing workflows. I’ve grown online presence across childcare, crypto, tech & AI, F&B, hospitality, luxury property/interior design, aviation, and arts & crafts, delivering tangible revenue growth across B2B and B2C.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Work Experience
Senior Video Editor – Full Time at Crep Chief Notify, Seller Circle
April 30, 2025 - September 1, 2025Led video content creation and training, developed and executed marketing strategies, managed social media content calendars, and applied AI-enhanced workflows. Contributed to the app ranking among the top 35 in the App Store within the first month. Collaborated with full funnel marketing teams and developed video automation and tracking systems to improve efficiency and engagement.
Demand Generation Manager – contract at Superreach, Lifewise Technologies and Supercare
December 31, 2024 - September 1, 2025Provided strategic leadership to video and media teams, established video recording standards for 4K 10-bit RAW footage, managed social media content calendars, and developed a LinkedIn strategy to build public presence. Implemented growth-enhancing processes, led content direction towards identified audiences, and delivered detailed performance reports to improve media efficiency across multiple platforms.
Short-form Content Strategist and Social Media Manager – contract at Tilted Needle
May 31, 2024 - September 1, 2025Achieved large scale organic views and subscriber growth, targeting luxury travel customers and aviation industry professionals. Managed all social media accounts, wrote scripts, created engaging content, trained editors, and leveraged AI tools for enhanced productivity. Played a key role in generating high engagement and significant revenue through YouTube and TikTok platforms.
Head of Video Content – contract at Vimso LTD
February 29, 2024 - September 1, 2025Created and managed a fully automated content pipeline with tracking systems. Supervised social media management and SEO strategy implementation. Increased productivity and output quality by 30%, trained teams on AI tools and video hooks, and oversaw content editors, animators, and graphic designers to produce high-quality video content with effective storytelling.
Video Editor at The Moon Group
September 30, 2023 - September 1, 2025Developed Web3 content strategies, achieved over 40 million video views, and introduced notable personalities in the space. Edited multi-cam podcasts using AI tools, created engaging long- and short-form videos, designed company animations and intros, and enhanced viewer engagement through thumbnail and script optimizations. Also performed videography using high-end equipment and contributed to design-related tasks.
Graphic Designer, Photographer, Video Editor at Q-Gourment LLC
February 28, 2022 - September 1, 2025Worked with well-known F&B and luxury brands in UAE managing social media, creating content calendars, writing captions according to SMO, producing video ads, conducting photoshoots, and collaborating with influencers. Designed materials for print and digital campaigns, tracked KPIs for social media campaigns, and ensured distribution of print materials across multiple outlets.
Co-Founder at FoodLion Punjab
December 31, 2020 - September 1, 2025Implemented a food delivery infrastructure customized for budget and requirements, managed SEO and PPC tracking systems, led junior editors in post-production, produced short-form content for digital platforms, designed visuals for marketing, optimized paid social media ads through A/B testing, and led hiring processes.
Founder at FoodLion Punjab
December 31, 2019 - September 1, 2025Developed brand guidelines and marketing strategies, created IT infrastructure, coordinated with developers and business analysts for product delivery, and produced promotional social media videos to support brand growth.
Videographer at Zagny's 50 years celebration
September 30, 2023 - September 1, 2025Served as main videographer for a major event in New York, planning and coordinating shoots with clients and professionals, ensuring high-quality audio and video recordings of the celebration.
Wedding Videographer, Photographer at Zak Photo & video
September 30, 2023 - September 1, 2025Captured cinematic wedding videos and photography, collaborated with event vendors, and adapted shooting techniques across diverse lighting and environmental conditions to deliver high-quality content.
Video Editor – Part-Time at 1PercentCreator
June 1, 2023 - PresentGrew follower base and achieved significant video views, designed successful short-form content layouts with animations and hooks, optimized content for multiple social platforms, and maintained high content quality standards.
Motion Designer / Video Editor at LFOVK
December 1, 2019 - PresentShot and edited a video documentary presented to senior decision-makers, sourced voice artists, and styled the documentary's tone. Utilized Premiere Pro, Photoshop, and After Effects for production.
Digital Content Consultant at Handmade Studio
February 1, 2026 - PresentBuilt and grew social media platforms from scratch in the crochet/handmade market; achieved 288K+ organic views and 666+ followers across multiple platforms; integrated AI-driven content creation, audience research and ad optimization workflows; developed brand guidelines and structured workflows; hired and trained team; conducted market research and managed end-to-end content operations.
Content Creator at State.com
August 1, 2025 - December 1, 2026Developed vision and media strategy; delivered 203,300 organic views in 8 weeks; generated high engagement (likes, comments) and built audience-focused messaging to drive downloads.
Senior Video Editor & Social Media Manager at Crep Chief Notify, Seller Circle
January 1, 2025 - April 1, 2025Managed social media calendars; designed monthly expert analyses and media strategies; trained editors on AI-enhanced workflows; aligned campaigns with business goals; led content production across platforms.
Demand Generation Manager at SuperCare
May 1, 2024 - December 1, 2024Established production workflows, video templates and creative guidelines; translated complex services into parent-friendly digital messaging; led multi-platform media execution and team performance.
Short-form Content Strategist & Social Media Manager at Tilted Needle
February 1, 2024 - May 1, 2024Delivered rapid growth to 632,523 followers across platforms; produced high-impact short-form content for luxury aviation sector; boosted LinkedIn presence for Steve Varsano with thousands of followers and high impressions; managed content calendars and reports.
Head of Video Content at Vimso LTD
September 1, 2023 - PresentCreated an automated content pipeline with AI-driven tools; supervised social media and SEO initiatives; implemented training programs for hooks and AI tools; led a team of editors, animators and designers.
Video Editor at The Moon Group Dubai
February 1, 2022 - September 1, 2023Developed Web3 content strategies; produced hours-long multi-camera podcasts with AI-assisted workflows; designed animations and thumbnails for YouTube and social; recorded as videographer with high-end equipment.
Graphic Designer, Photographer, Video Editor at Q-Gourment LLC
January 1, 2021 - February 1, 2022Worked with UAE-based F&B and luxury brands; managed social channels, created print/digital materials, researched influencers, and produced video ads for campaigns.
Co-Founder at FoodLion Punjab, Pakistan
January 1, 2020 - December 1, 2020Implemented a tailored food delivery infrastructure, managed post-production vendors, led a team of editors, and developed KPI dashboards for paid social campaigns.
Founder at FoodLion Punjab, Pakistan
January 1, 2019 - December 1, 2019Led ideation, requirements gathering, branding guidelines, content and marketing strategies; built IT infrastructure and produced promotional videos for social platforms.
Freelance at Self-Employed
January 1, 2018 - December 31, 2019Produced end-to-end content for YouTube channels, shot and edited ads for projects, and delivered wedding videography/editing; collaborated with startups and founders to create market-ready video ads.
Education
B.S. in Computer Science at Bahria University Islamabad
January 1, 2016 - January 1, 2020B.S. in Computer Science at Bahria University Islamabad, Pakistan
January 11, 2030 - January 1, 2020Qualifications
Analytics
January 11, 2030 - September 1, 2025Adobe Premiere Pro Credential
January 11, 2030 - September 1, 2025Lightroom for Faces Credential
January 11, 2030 - September 1, 2025Illustrator Credential
January 11, 2030 - September 1, 2025Photoshop Credential
January 11, 2030 - September 1, 2025Lightroom Credential
January 11, 2030 - September 1, 2025After Effects Credential
January 11, 2030 - September 1, 2025Analytics
January 11, 2030 - June 24, 2026Adobe Premiere Pro
January 11, 2030 - June 24, 2026Lightroom for Faces Credential
January 11, 2030 - June 24, 2026Illustrator Credential
January 11, 2030 - June 24, 2026Photoshop Credential
January 11, 2030 - June 24, 2026After Effects Credential
January 11, 2030 - June 24, 2026Industry Experience
Media & Entertainment, Software & Internet, Travel & Hospitality, Real Estate & Construction, Retail, Education, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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