Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a professional Communications Specialist and Copywriter with expertise in crafting compelling multi-channel content tailored to diverse platforms. I excel in driving audience engagement, enhancing brand voice, and maintaining positive brand sentiment and reputation, all while effectively promoting products and services. Team-oriented and adaptable, I am focused on delivering high-impact results through creative storytelling and strategic SEO techniques. My background includes extensive experience working on well-known brands within the beverage and telecommunications sectors, where I have developed through-the-line concepts, corporate communications, and digital content. Passionate about storytelling and communication, I also enjoy photography as a way to capture authentic moments of human connection and natural scenes.…I am a professional Communications Specialist and Copywriter with expertise in crafting compelling multi-channel content tailored to diverse platforms. I excel in driving audience engagement, enhancing brand voice, and maintaining positive brand sentiment and reputation, all while effectively promoting products and services. Team-oriented and adaptable, I am focused on delivering high-impact results through creative storytelling and strategic SEO techniques. My background includes extensive experience working on well-known brands within the beverage and telecommunications sectors, where I have developed through-the-line concepts, corporate communications, and digital content. Passionate about storytelling and communication, I also enjoy photography as a way to capture authentic moments of human connection and natural scenes.

Effiel Gumbochuma

Copywriter, Creative Director, Content Strategist, +1





I am a professional Communications Specialist and Copywriter with expertise in crafting compelling multi-channel content tailored to diverse platforms. I excel in driving audience engagement, enhancing brand voice, and maintaining positive brand sentiment and reputation, all while effectively promoting products and services. Team-oriented and adaptable, I am focused on delivering high-impact results through creative storytelling and strategic SEO techniques. My background includes extensive experience working on well-known brands within the beverage and telecommunications sectors, where I have developed through-the-line concepts, corporate communications, and digital content. Passionate about storytelling and communication, I also enjoy photography as a way to capture authentic moments of human connection and natural scenes.…I am a professional Communications Specialist and Copywriter with expertise in crafting compelling multi-channel content tailored to diverse platforms. I excel in driving audience engagement, enhancing brand voice, and maintaining positive brand sentiment and reputation, all while effectively promoting products and services. Team-oriented and adaptable, I am focused on delivering high-impact results through creative storytelling and strategic SEO techniques. My background includes extensive experience working on well-known brands within the beverage and telecommunications sectors, where I have developed through-the-line concepts, corporate communications, and digital content. Passionate about storytelling and communication, I also enjoy photography as a way to capture authentic moments of human connection and natural scenes.

Available to hire

I am a professional Communications Specialist and Copywriter with expertise in crafting compelling multi-channel content tailored to diverse platforms. I excel in driving audience engagement, enhancing brand voice, and maintaining positive brand sentiment and reputation, all while effectively promoting products and services. Team-oriented and adaptable, I am focused on delivering high-impact results through creative storytelling and strategic SEO techniques.

My background includes extensive experience working on well-known brands within the beverage and telecommunications sectors, where I have developed through-the-line concepts, corporate communications, and digital content. Passionate about storytelling and communication, I also enjoy photography as a way to capture authentic moments of human connection and natural scenes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Copywriter at DraftLine T/A ABInBev

February 1, 2021 - Present

Created through-the-line concepts and copy for multiple global, regional, and local beer brands with a digital focus, including Stella Artois, Corona, Castle Double Malt, Carling Black Label, Castle Lite, MXD, BEES app, and ABInBev Africa. Delivered corporate and internal communications for South African Breweries, ABInBev, and DraftLine. Provided SEO and editorial guidance to ensure high-quality content and confirmed compliance with regulatory standards prior to publication.

Digital Campaign Copywriter at Cheil T/A Samsung

July 31, 2020 - September 1, 2025

Researched industry trends and customer preferences to inform compelling copy for Samsung’s products and services, including Mobile, Household, Samsung Pay, and Samsung Members. Crafted copy for web pages, push notifications, web banners, programmatic banners, and apps while adhering to Samsung’s brand identity. Transformed technical information into audience-friendly content using plain language principles and ensured legal accuracy before publication.

Digital Copywriter at Telesure Investment Holdings

August 31, 2019 - September 1, 2025

Developed cross-channel copy for brands TIH, Dialdirect, Budget Insurance, Auto & General Insurance, and the Namola Safety App for direct marketing, social media, generic media, digital, customer engagement, and PR. Collaborated with design teams to create infographics paired with captivating captions. Contributed ideas in brainstorming sessions and built social media presence through shareable blog posts, increasing followers across platforms.

Creative Copywriter at Wunderman

June 30, 2018 - September 1, 2025

Influenced creative development for multi-channel campaigns across Telkom subsidiaries targeting various platforms including radio, email, robo calls, event collateral, broadsheets, infographics, and out-of-home; supported strategy and digital teams to enhance engagement and conversions. Implemented A/B testing to improve digital marketing content, and developed compelling headlines and taglines that captured consumer attention.

Senior Copywriter at DraftLine T/A ABInBev

February 1, 2021 - Present

Responsible for creating through-the-line concepts and copy with a digital focus for multiple global, regional, and local beer brands such as Stella Artois, Corona, Castle Double Malt, and others. Managed corporate and internal communications for South African Breweries and ABInBev, provided SEO and editorial guidance, and ensured compliance with regulatory standards prior to publication. Key achievements include enhancing brand voice and supporting multi-channel campaign delivery.

Digital Campaign Copywriter at Cheil T/A Samsung

July 31, 2020 - September 3, 2025

Researched industry trends and customer preferences to create compelling copy for Samsung's mobile, household, payment, and membership products. Delivered copy across multiple digital formats including website pages, push notifications, and programmatic banners aligned with the brand identity. Transformed technical information into audience-appropriate content and ensured legal compliance.

Digital Copywriter at Telesure Investment Holdings

August 31, 2019 - September 3, 2025

Produced cross-channel copy for brands including TIH, Dialdirect, and Budget Insurance for marketing, social media, PR, and digital campaigns. Collaborated with design teams to develop engaging infographics and captions. Participated in brainstorming sessions and contributed to growing social media presence with shareable blog content.

Creative Copywriter at Wunderman

June 30, 2018 - September 3, 2025

Influenced the creative development of multi-channel campaigns for Telkom and subsidiaries, writing content for radio, email, robots, events, and outdoor adverts. Collaborated closely with strategy and digital teams to boost engagement and conversions. Implemented A/B testing to optimize digital marketing effectiveness and produced captivating headlines and taglines.