I am a creative and result-driven Social Media Manager with 6 years of experience helping brands build strong digital presence, boost engagement, and achieve measurable business growth. I specialize in developing tailored strategies, managing paid campaigns, and creating compelling content that drives audience connection and sales. My proven success includes scaling accounts, launching viral campaigns, and building online communities across platforms such as Facebook, TikTok, Instagram, LinkedIn, and X (Twitter). I thrive on mentoring junior team members and coordinating with creative teams to deliver high-performing campaigns that deliver long-term value.

Abigail A Anuoluwapo

I am a creative and result-driven Social Media Manager with 6 years of experience helping brands build strong digital presence, boost engagement, and achieve measurable business growth. I specialize in developing tailored strategies, managing paid campaigns, and creating compelling content that drives audience connection and sales. My proven success includes scaling accounts, launching viral campaigns, and building online communities across platforms such as Facebook, TikTok, Instagram, LinkedIn, and X (Twitter). I thrive on mentoring junior team members and coordinating with creative teams to deliver high-performing campaigns that deliver long-term value.

Available to hire

I am a creative and result-driven Social Media Manager with 6 years of experience helping brands build strong digital presence, boost engagement, and achieve measurable business growth. I specialize in developing tailored strategies, managing paid campaigns, and creating compelling content that drives audience connection and sales.

My proven success includes scaling accounts, launching viral campaigns, and building online communities across platforms such as Facebook, TikTok, Instagram, LinkedIn, and X (Twitter). I thrive on mentoring junior team members and coordinating with creative teams to deliver high-performing campaigns that deliver long-term value.

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Language

English
Fluent

Work Experience

Social Media Manager at Hootsuite (Canada)
January 1, 2019 - Present
Led social media strategy and management for multiple global client accounts across industries. Grew engagement on Facebook, TikTok, LinkedIn, and Instagram by over 60% in 12 months. Managed paid ad campaigns achieving 4x ROI in revenue. Designed monthly content calendars boosting engagement by 40%. Mentored junior team members and coordinated creative teams for high-performing campaigns. Successfully grew TikTok accounts from zero to over 10k followers in 3 months. Created short-form video content improving views and retention by 200%. Launched cross-platform brand awareness campaigns, doubling overall engagement. Delivered professional reports with actionable strategies supporting long-term brand growth. Supported development of social-first campaigns for international brands. Assisted with managing influencer collaborations that increased reach by 30%. Analyzed performance data across TikTok and Instagram to optimize campaigns. Contributed to creative brainstorming sessions leading
Freelance Social Media Manager – Remote
January 1, 2019 - September 1, 2025
Provided social media management services remotely across various clients from 2017 to 2019.
Assistant Social Media Manager at We Are Social (UK)
January 1, 2024 - September 1, 2025
Supported social media strategy and management, content creation (video, graphics, copywriting), paid advertising, analytics, community growth, influencer partnerships, campaign optimization, and trend marketing from 2020 to 2024.

Education

Add your educational history here.

Qualifications

MSc. Digital Marketing & Social Media Strategy
January 1, 2017 - January 1, 2019
BA. Media, Culture & Communication
January 1, 2012 - January 1, 2016
Best Digital Marketing Strategist 2023 – UNITED STATES Marketing Awards
January 1, 2023 - September 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet