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I am a results-driven Digital Marketing & Social Media Manager with 7 years of experience in the entertainment and media industry. I specialize in driving campaigns that reach and engage millions, with proven success in leading online promotions for large-scale events and high-profile artists. Skilled in managing multi-platform social media strategies, I excel in optimizing audience growth and delivering measurable results in fast-paced, high-pressure environments. My expertise includes brand campaign development and execution, social media monitoring and analytics, and team leadership and mentorship. I am passionate about event marketing and promotion, as well as photo and video editing, which I use to craft compelling promotional content tailored to target audiences. I thrive on driving engagement and ticket sales for concerts and live events through creative digital strategies.…I am a results-driven Digital Marketing & Social Media Manager with 7 years of experience in the entertainment and media industry. I specialize in driving campaigns that reach and engage millions, with proven success in leading online promotions for large-scale events and high-profile artists. Skilled in managing multi-platform social media strategies, I excel in optimizing audience growth and delivering measurable results in fast-paced, high-pressure environments. My expertise includes brand campaign development and execution, social media monitoring and analytics, and team leadership and mentorship. I am passionate about event marketing and promotion, as well as photo and video editing, which I use to craft compelling promotional content tailored to target audiences. I thrive on driving engagement and ticket sales for concerts and live events through creative digital strategies.

Helen Grace Dela Peña

Social Media Manager, Content Creator, Brand Strategist, +2

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I am a results-driven Digital Marketing & Social Media Manager with 7 years of experience in the entertainment and media industry. I specialize in driving campaigns that reach and engage millions, with proven success in leading online promotions for large-scale events and high-profile artists. Skilled in managing multi-platform social media strategies, I excel in optimizing audience growth and delivering measurable results in fast-paced, high-pressure environments. My expertise includes brand campaign development and execution, social media monitoring and analytics, and team leadership and mentorship. I am passionate about event marketing and promotion, as well as photo and video editing, which I use to craft compelling promotional content tailored to target audiences. I thrive on driving engagement and ticket sales for concerts and live events through creative digital strategies.…I am a results-driven Digital Marketing & Social Media Manager with 7 years of experience in the entertainment and media industry. I specialize in driving campaigns that reach and engage millions, with proven success in leading online promotions for large-scale events and high-profile artists. Skilled in managing multi-platform social media strategies, I excel in optimizing audience growth and delivering measurable results in fast-paced, high-pressure environments. My expertise includes brand campaign development and execution, social media monitoring and analytics, and team leadership and mentorship. I am passionate about event marketing and promotion, as well as photo and video editing, which I use to craft compelling promotional content tailored to target audiences. I thrive on driving engagement and ticket sales for concerts and live events through creative digital strategies.

Available to hire

I am a results-driven Digital Marketing & Social Media Manager with 7 years of experience in the entertainment and media industry. I specialize in driving campaigns that reach and engage millions, with proven success in leading online promotions for large-scale events and high-profile artists. Skilled in managing multi-platform social media strategies, I excel in optimizing audience growth and delivering measurable results in fast-paced, high-pressure environments.

My expertise includes brand campaign development and execution, social media monitoring and analytics, and team leadership and mentorship. I am passionate about event marketing and promotion, as well as photo and video editing, which I use to craft compelling promotional content tailored to target audiences. I thrive on driving engagement and ticket sales for concerts and live events through creative digital strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Supervisor at Viva Artists Agency

January 1, 2018 - September 1, 2025

Supervised a team of digital marketing specialists executing strategies for high-profile artists, providing strategic direction, mentorship, and performance feedback to achieve campaign objectives. Delegated responsibilities and monitored progress to ensure timely delivery of high-quality marketing outputs. Oversaw and enhanced the company’s social media presence across multiple platforms, boosting brand awareness and audience engagement. Planned, developed, and executed brand promotions, marketing campaigns, and company communications aligned with overall brand strategy. Directed content creation and production for social media channels, artist blogs, and digital platforms, ensuring alignment with audience preferences and brand voice. Optimized and maintained official company pages to maximize visibility, reach, and interaction across all platforms.

Social Media Manager at ABS-CBN Broadcasting Corporation

January 1, 2018 - Present

Managed multi-platform social media presence for events and concerts, including Facebook, Instagram, and X. Developed and executed social media strategies to promote concerts and live events, driving audience engagement and ticket sales. Produced high-impact promotional content tailored to target audiences including photo, video, and audio. Designed and implemented event marketing strategies to attract, engage, and retain attendees. Coordinated creation of promotional materials for both online and offline channels, ensuring brand consistency. Monitored event performance metrics and audience feedback to refine marketing strategies and enhance future events.

Social Media Manager at Wave 89.1 FM - Blockbuster Broadcasting System Inc.

January 1, 2016 - September 1, 2025

Developed and executed social media strategies to boost the station’s online presence, engage audiences, and strengthen brand awareness. Managed and nurtured a vibrant social media community across multiple platforms, maximizing reach and audience interaction. Created engaging, shareable content including posts, images, videos, and livestreams to promote programs, DJs, and commercials. Promoted on-air content and online campaigns to drive audience participation and listener loyalty. Maintained strong relationships with artists, record labels, and media partners to secure promotional collaborations. Monitored social media trends and emerging platforms to keep the station’s digital presence innovative and competitive.

Digital Marketing Supervisor at Viva Live Inc. (Concerts and Events)

January 1, 2016 - September 1, 2025

Supervised a team of digital marketing specialists in executing digital marketing strategies for high-profile artists. Provided strategic direction, mentorship, and performance feedback to achieve campaign objectives. Delegated responsibilities and monitored progress to ensure timely delivery of high-quality marketing outputs. Oversaw and enhanced the company’s social media presence across multiple platforms, boosting brand awareness and audience engagement. Planned, developed, and executed brand promotions, marketing campaigns, and company communications aligned with overall brand strategy. Directed content creation and production for social media channels, artist blogs, and digital platforms, ensuring alignment with audience preferences and brand voice. Optimized and maintained official company pages to maximize visibility, reach, and interaction across all platforms.