I'm Sabahat Javed, a marketing and communications professional with 4+ years of experience driving brand visibility, SEO, and content strategy across international markets.

About

I’m Sabahat Javed, a marketing and communications professional with 4+ years of experience driving brand visibility, SEO, and content strategy across international markets. I’m now pivoting to PR and influencer relations to deepen brand storytelling, press relations, and creator partnerships within the luxury sector. I’m multilingual, adaptable, and eager to learn hands-on in PR and influence.

I’m excited to leverage my strategic experience and hands-on approach to craft compelling brand narratives, build strong press and creator relationships, and support premium experiences in the luxury space.

  • 5 years' experience
  • Joined September 2025

Languages

  • EnglishFluent
  • FrenchFluent
  • UrduFluent
  • TurkishFluent

Industry experience

  • Media & Entertainment
  • Travel & Hospitality
  • Consumer Goods
  • Professional Services
  • Retail
  • Other

Work experience· 15 roles

Freelance Influencer Marketing & Content Consultant · Self-employedMar 2024 – Present · 2 yrs 9 mos

Designed and executed influencer campaigns (UGC, TikTok, Instagram) for beauty, lifestyle, and F&B brands; Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs; Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment; Supported product launches with UGC and community engagement.

Freelance Influencer Marketing & Content Consultant · Self-employed / FreelanceMar 2024 – Present · 2 yrs 9 mos

Designed and executed influencer campaigns (UGC, TikTok, Instagram) for beauty, lifestyle, and F&B brands. Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs. Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment. Supported product launches with UGC and community engagement.

Freelance Influencer Marketing, PR & Content ConsultantMar 2024 – Present · 2 yrs 9 mos

Designed and executed influencer campaigns on UGC, TikTok, and Instagram for beauty, lifestyle, and F&B brands. Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs. Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment. Supported product launches with community engagement and performance tracking. Clients include Seeds of Scent, French Abroad, and over 20 Paris-based restaurants and cafes.

International Growth Manager (Paid & Organic) · Cozycozy.comFeb 2024 – Sep 2025 · 1 yr 8 mos
International Growth Manager (Paid & Organic) · Cozycozy.comFeb 2024 – Oct 2025 · 1 yr 9 mos
International Growth Manager (Paid & Organic) · Cozycozy.comFeb 2024 – Oct 2025 · 1 yr 9 mos
International Growth Manager (Organic) · Cozycozy.comOct 2022 – Oct 2025 · 3 yrs 1 mo
International Growth Manager (Organic) · Cozycozy.comOct 2022 – Sep 2025 · 3 yrs

Education· 9

Masters · University of Siena, Italy2030 – 2025
Masters · Erasmus University of Tours, France2030 – 2025
Bachelors · University of Istanbul, Turkey2030 – 2025
Master's in Linguistics and Cognitive Studies · University of Siena, Italy2030 – 2025

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