Available to hire
I’m Sabahat Javed, a marketing and communications professional with 4+ years of experience driving brand visibility, SEO, and content strategy across international markets. I’m now pivoting to PR and influencer relations to deepen brand storytelling, press relations, and creator partnerships within the luxury sector. I’m multilingual, adaptable, and eager to learn hands-on in PR and influence.
I’m excited to leverage my strategic experience and hands-on approach to craft compelling brand narratives, build strong press and creator relationships, and support premium experiences in the luxury space.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
French
Fluent
Urdu
Fluent
Turkish
Fluent
Work Experience
Freelance Influencer Marketing, PR & Content Consultant
March 1, 2024 - PresentDesigned and executed influencer campaigns on UGC, TikTok, and Instagram for beauty, lifestyle, and F&B brands. Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs. Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment. Supported product launches with community engagement and performance tracking. Clients include Seeds of Scent, French Abroad, and over 20 Paris-based restaurants and cafes.
International Growth Manager (Paid & Organic) at Cozycozy.com
February 29, 2024 - September 1, 2025Drove international brand visibility through PR-driven SEO, partnerships, and influencer campaigns, supporting growth in 42 markets. Managed creator sourcing, briefing, negotiation, and reporting; introduced an incentive model that boosted install-to-search conversion rates. Aligned influencer and paid campaigns with acquisition funnels by collaborating with Paid Media, CRM, and Content teams, delivering KPI-based reporting including CPI, CAC, and ROI. Led backlink campaigns with agencies and publishers; automated PR outreach using platforms such as Newswire and Cision. Coordinated large-scale content rollouts exceeding 25,000 pages weekly, ensuring consistency across multilingual markets.
International Growth Manager (Organic) at Cozycozy.com
October 31, 2022 - September 1, 2025Led international expansion across France, US, Germany, Italy, Spain, and Turkey by integrating SEO, influencer marketing, and publisher partnerships. Built and managed a team of content strategists, mentoring them on editorial quality, brand storytelling, and SEO-PR synergy. Scaled organic traffic from approximately 100,000 to 1.5 million monthly visits by early 2024 through content optimisation, technical SEO improvements, and AI-led automation. Developed global editorial calendars overseeing localisation, keyword research, and content production workflows with freelancers and in-house teams. Secured featured snippets (position zero) via blog, FAQ, and landing page strategies, boosting brand authority in travel search.
Marketing & Communications Intern
October 31, 2021 - September 1, 2025Executed on-page SEO strategies including keyword research and link building. Assisted in PR and influencer campaigns by drafting press materials, managing outreach, and maintaining content calendars for blogs and social media.
Social Media & Content Manager (Freelance)
March 31, 2021 - September 1, 2025Created engaging website and social media content that increased audience engagement and awareness for a Germany-based NGO. Composed email copy for newsletters and promotional campaigns.
Freelance Influencer Marketing & Content Consultant at Self-employed / Freelance
March 1, 2024 - PresentDesigned and executed influencer campaigns (UGC, TikTok, Instagram) for beauty, lifestyle, and F&B brands. Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs. Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment. Supported product launches with UGC and community engagement.
International Growth Manager (Paid & Organic) at Cozycozy.com
February 1, 2024 - October 7, 2025Drove international brand visibility through PR-driven SEO, partnerships, and influencer campaigns, supporting growth in 42 markets. Managed creator sourcing, briefing, negotiation, and reporting; introduced an incentive model that boosted install-to-search conversion rates. Aligned influencer and paid campaigns with acquisition funnels by collaborating with Paid Media, CRM, and Content teams, delivering KPI-based reporting (CPI, CAC, ROI). Led backlink campaigns with agencies and publishers; automated PR outreach using platforms such as Newswire and Cision. Coordinated large-scale content rollouts (+25k pages/week), ensuring consistency across multilingual markets.
International Growth Manager (Organic) at Cozycozy.com
October 31, 2022 - October 7, 2025Led international expansion across France, US, Germany, Italy, Spain, and Turkey, integrating SEO, influencer marketing, and publisher partnerships. Built and managed a team of content strategists, mentoring them on editorial quality, brand storytelling, and SEO-PR synergy. Scaled organic traffic from ~100k to 1.5M monthly visits by early 2024 through content optimisation, technical SEO improvements, and AI-led automation. Developed global editorial calendars overseeing localisation, keyword research, and content production workflows with freelancers and in-house teams. Secured featured snippets (position zero) via blog, FAQ, and landing page strategies, strengthening cozycozy’s authority in travel search.
Marketing & Communications Intern at Cozycozy
October 1, 2021 - October 7, 2025Executed on-page SEO strategies, including keyword research and link-building. Assisted in PR and influencer campaigns by drafting press materials, managing outreach, and maintaining content calendars for blogs and social media.
Social Media & Content Manager (Freelance) at Germany-based NGO
March 1, 2021 - October 7, 2025Created engaging website and social media content that increased audience engagement and awareness for a Germany-based NGO; composed email copy for newsletters and promotional campaigns.
Freelance Influencer Marketing & Content Consultant at Self-employed
March 1, 2024 - PresentDesigned and executed influencer campaigns (UGC, TikTok, Instagram) for beauty, lifestyle, and F&B brands; Negotiated collaborations, managed creator relationships, and delivered content aligned with campaign KPIs; Crafted PR messaging, briefs, and seeding strategies to ensure visibility and brand alignment; Supported product launches with UGC and community engagement.
International Growth Manager (Paid & Organic) at Cozycozy.com
February 1, 2024 - October 7, 2025Drove international brand visibility through PR-driven SEO, partnerships, and influencer campaigns, supporting growth in 42 markets. Managed creator sourcing, briefing, negotiation, and reporting; introduced an incentive model that boosted install-to-search conversion rates. Aligned influencer and paid campaigns with acquisition funnels by collaborating with Paid Media, CRM, and Content teams, delivering KPI-based reporting (CPI, CAC, ROI). Led backlink campaigns with agencies and publishers; automated PR outreach using platforms such as Newswire and Cision. Coordinated large-scale content rollouts (+25k pages/week), ensuring consistency across multilingual markets.
International Growth Manager (Organic) at Cozycozy.com
October 1, 2022 - October 7, 2025Led international expansion across France, US, Germany, Italy, Spain, and Turkey, integrating SEO, influencer marketing, and publisher partnerships. Built and managed a team of content strategists, mentoring them on editorial quality, brand storytelling, and SEO-PR synergy. Scaled organic traffic from ~100k to 1.5M monthly visits by early 2024 through content optimisation, technical SEO improvements, and AI-led automation. Developed global editorial calendars overseeing localisation, keyword research, and content production workflows with freelancers and in-house teams. Secured featured snippets (position zero) via blog, FAQ, and landing page strategies, strengthening cozycozy’s authority in travel search.
Marketing & Communications Intern at Cozycozy.com
October 1, 2021 - October 7, 2025Executed on-page SEO strategies, including keyword research, link-building. Assisted in PR and influencer campaigns by drafting press materials, managing outreach and maintained content calendars for blogs and social media.
Social Media & Content Manager (Freelance) at Germany-based NGO
March 1, 2021 - October 7, 2025Created engaging website and social media content that increased audience engagement and awareness for a Germany-based NGO and composed email copy for newsletters and promotional campaigns.
Education
Masters at University of Siena, Italy
January 11, 2030 - September 1, 2025Masters at Erasmus University of Tours, France
January 11, 2030 - September 1, 2025Bachelors at University of Istanbul, Turkey
January 11, 2030 - September 1, 2025Master's in Linguistics and Cognitive Studies at University of Siena, Italy
January 11, 2030 - October 7, 2025Master's in Linguistics at Erasmus University of Tours, France
January 11, 2030 - October 7, 2025Bachelor's in English Language Teaching at University of Istanbul, Turkey
January 11, 2030 - October 7, 2025Masters in Linguistics and Cognitive Studies at University of Siena, Italy
January 11, 2030 - October 7, 2025Masters in Linguistics at Erasmus University of Tours, France
January 11, 2030 - October 7, 2025Bachelor's in English Language Teaching at University of Istanbul, Turkey
January 11, 2030 - October 7, 2025Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Consumer Goods, Professional Services, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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