I am a creative strategist with expertise in marketing, analytics, and live content promotion. I leverage data-driven storytelling and cross-functional collaboration to effectively engage diverse audiences. Throughout my career, I've successfully developed informative content, managed social media campaigns, and driven engagement at high-profile university and community events. With experience spanning roles from developer and marketing assistant to external marketing assistant, I have a strong background in managing large social media audiences, optimizing content visibility, and leading thematic developments for social platforms. I am passionate about mentoring, community advocacy, and producing engaging multimedia content that resonates with both academic and commercial stakeholders.

Ira Figara

I am a creative strategist with expertise in marketing, analytics, and live content promotion. I leverage data-driven storytelling and cross-functional collaboration to effectively engage diverse audiences. Throughout my career, I've successfully developed informative content, managed social media campaigns, and driven engagement at high-profile university and community events. With experience spanning roles from developer and marketing assistant to external marketing assistant, I have a strong background in managing large social media audiences, optimizing content visibility, and leading thematic developments for social platforms. I am passionate about mentoring, community advocacy, and producing engaging multimedia content that resonates with both academic and commercial stakeholders.

Available to hire

I am a creative strategist with expertise in marketing, analytics, and live content promotion. I leverage data-driven storytelling and cross-functional collaboration to effectively engage diverse audiences. Throughout my career, I’ve successfully developed informative content, managed social media campaigns, and driven engagement at high-profile university and community events.

With experience spanning roles from developer and marketing assistant to external marketing assistant, I have a strong background in managing large social media audiences, optimizing content visibility, and leading thematic developments for social platforms. I am passionate about mentoring, community advocacy, and producing engaging multimedia content that resonates with both academic and commercial stakeholders.

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Language

Azerbaijani
Fluent
English
Fluent
Turkish
Fluent
Russian
Intermediate
French
Beginner
Greek, Modern
Beginner
Italian
Beginner

Work Experience

Developer & Community Marketing Manager at SAP
June 30, 2023 - September 1, 2025
Created informative booklets for 4 products targeting internal and external audiences such as businesses (e.g., Disney, Nestlé), academics (1K instructors), and a community of 4K+ developers. Scheduled social media posts across 12 accounts on 5 platforms reaching over 200K audience. Collaborated on worldwide annual advertising events like Devtoberfest, increasing in-person participation by 37.5%. Conducted hashtag research optimizing content visibility on 3 YouTube accounts, increasing weekly video engagement by 12%.
Marketing & Communications Assistant at Drexel University Libraries
March 31, 2022 - September 1, 2025
Developed 10+ marketing campaigns across 4 social media platforms resulting in a 25% increase in engagement. Designed monthly newsletter copy for an audience of 25K.
External Marketing Assistant at La Salle Athletics
May 31, 2024 - September 1, 2025
Implemented pre-game planning system for on-court and on-screen promotions and performances in over 50 basketball games in NCAA tournaments broadcast on ESPN+. Managed all in-person marketing promotions for sports games at Wells Fargo Center Philadelphia and Barclays Center New York. Led new themed development for social media graphics over 26 weeks. Mentored 10 student workers and advocated for their wellbeing in the athletics department.
Marketing and Communications Assistant at La Salle University
May 31, 2025 - September 1, 2025
Authored 25 articles for the university website for 10K readers; 2 articles published in the university magazine with 6K copies issued. Coordinated 5+ marketing events and significantly increased on-campus engagement. Maintained over 300 faculty directory pages on the official university website. Produced a holiday reel video for Instagram that reached 5,154 views.

Education

Bachelor of Science in Business Administration Marketing Major, Communication Minor at Drexel University
January 11, 2030 - January 1, 2022
Masters in Business Administration Marketing and Business Systems Analytics at La Salle University
January 11, 2030 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Consumer Goods