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I am a visual designer with three years of experience in graphic design, editorial design, branding, and storytelling. I have worked on packaging, children’s books, and social impact projects, translating ideas into compelling visual narratives. I earned a Bachelor's degree in Graphic Arts and Design Practices from Srishti Institute of Art, Design and Technology with an A distinction for my thesis capstone project.…I am a visual designer with three years of experience in graphic design, editorial design, branding, and storytelling. I have worked on packaging, children’s books, and social impact projects, translating ideas into compelling visual narratives. I earned a Bachelor's degree in Graphic Arts and Design Practices from Srishti Institute of Art, Design and Technology with an A distinction for my thesis capstone project.

Poornima Chander

Graphic Designer, Book Illustrator, Brand Designer, +3

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I am a visual designer with three years of experience in graphic design, editorial design, branding, and storytelling. I have worked on packaging, children’s books, and social impact projects, translating ideas into compelling visual narratives. I earned a Bachelor's degree in Graphic Arts and Design Practices from Srishti Institute of Art, Design and Technology with an A distinction for my thesis capstone project.…I am a visual designer with three years of experience in graphic design, editorial design, branding, and storytelling. I have worked on packaging, children’s books, and social impact projects, translating ideas into compelling visual narratives. I earned a Bachelor's degree in Graphic Arts and Design Practices from Srishti Institute of Art, Design and Technology with an A distinction for my thesis capstone project.

Available to hire

I am a visual designer with three years of experience in graphic design, editorial design, branding, and storytelling. I have worked on packaging, children’s books, and social impact projects, translating ideas into compelling visual narratives.

I earned a Bachelor’s degree in Graphic Arts and Design Practices from Srishti Institute of Art, Design and Technology with an A distinction for my thesis capstone project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Figma

Expert

Logo

Expert

Animation

Intermediate

Language

English

Fluent

Tamil

Advanced

Work Experience

Designer & Illustrator at Buzz and Chatter

April 30, 2023 - September 9, 2025

Developed high-impact political and cultural materials, including social media designs and event branding. Illustrated a detailed map of Chennai for Chennai Sangamam 2023 and collaborated with a 15-member team to organise and execute the event. Created personalised illustrated postcards and festival cards for politicians, and contributed to political campaign designs.

Designer & Illustrator at Buzz and Chatter

April 30, 2023 - September 1, 2025

Designed strategic communication materials for political and cultural projects, including social media designs, event branding, and illustrated cultural maps for Chennai Sangamam 2023. Collaborated with a team on event organization, crafted illustrated postcards and festival cards for politicians from DMK, and developed campaign designs and creative strategies for Tamil Nadu political figures.

Senior Creative Designer & Illustrator at The Content Store

April 1, 2023 - Present

Directly collaborated with clients to develop strategic and impactful design solutions across industries. Led multiple branding and marketing projects, merging creativity with business-driven storytelling. Developed seven complete brand strategies and identity projects from concept to execution. Collaborated with Apollo Hospitals, Chennai on digital campaigns and UX studies. Contributed to conceptualising and creating designs for agency pitches to procure clients. Developed and designed marketing strategies for 30+ clients.

Senior Creative Designer & Illustrator at The Content Store

April 1, 2023 - Present

Worked directly with clients to craft strategic and impactful design solutions across various industries. Led multiple branding and marketing projects combining creativity with business-driven storytelling, successfully developing seven full brand strategies and identities. Collaborated with Apollo Hospitals, Chennai for digital campaigns and a user experience study, contributed to agency pitches, and designed marketing strategies for over 30 clients.

Graphic & Layout Designer at Diagrammar

April 1, 2022 - Present

Specialised in layout design, branding, and print materials for luxury hospitality clients, collaborating with international teams to craft high-end visual experiences. Primary layout designer for Four Seasons resorts, designing brochures, historical guides, and detailed resort maps with legends. Created branding for resort restaurants, including menus, signage, and event design. Led a rebrand for the Four Seasons brand in 2024 in coordination with international clients.

Graphic & Layout Designer at Diagrammar

April 1, 2022 - Present

Specialized in layout design, branding, and print materials for luxury hospitality clients. Served as primary layout designer for Four Seasons resorts in Thailand, Mauritius, Seychelles, and Desroches. Designed brochures, historical guides, detailed resort maps, and branding for resort restaurants including menus and signage. Led a rebrand for the Four Seasons brand collaborating with international clientele in 2024.

Mural & Signage Artist at Hundred Hands Collective

November 30, 2021 - September 9, 2025

Curated stalls for the final year exhibition, designed signage for cohesive branding and navigation, and produced a printed mural on handcrafted materials showcased during the event.

Muralist at Padukone-Dravid Centre for Sports Excellence

November 30, 2021 - September 9, 2025

Designed and painted murals focused on cricket and social impact, and created athlete-centric illustrations to inspire visitors.

Mural & Signage Artist at Hundred Hands Collective

November 30, 2021 - September 1, 2025

Curated event stalls, designed cohesive signage for exhibitions, and created a printed mural showcased at a three-day event.

Muralist at Padukone-Dravid Centre for Sports Excellence

November 30, 2021 - September 1, 2025

Designed and painted cricket and social impact focused murals, creating dynamic athlete-centric illustrations to engage visitors at the facility.

Layout Designer & Children’s Book Illustrator at Pratham Books

May 31, 2021 - September 9, 2025

Designed layouts for 20 stories on StoryWeaver.org and assisted with translating three books into Tamil to expand reach. Illustrated 'In My Garden', a children's book about patterns in a backyard.

Layout Designer & Children’s Book Illustrator at Pratham Books

May 31, 2021 - September 1, 2025

Designed layouts for 20 stories on StoryWeaver.org and helped translate three books into Tamil to expand reach. Illustrated the children’s book 'In My Garden' about discovery of patterns in nature.