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Hi, I’m Rachel B. Winters, a freelance public relations and social media professional with a diverse background spanning public relations, social media, wardrobe styling, talent management, and print and television production. I thrive on crafting engaging content, shaping brand voice, and coordinating end-to-end production for clients—from strategy and content creation to shoot, edit, and post-production—while staying organized and detail-oriented.…Hi, I’m Rachel B. Winters, a freelance public relations and social media professional with a diverse background spanning public relations, social media, wardrobe styling, talent management, and print and television production. I thrive on crafting engaging content, shaping brand voice, and coordinating end-to-end production for clients—from strategy and content creation to shoot, edit, and post-production—while staying organized and detail-oriented.

Rachel B. Winters

Social Media Manager, Stylist, Wardrobe, +3

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Hi, I’m Rachel B. Winters, a freelance public relations and social media professional with a diverse background spanning public relations, social media, wardrobe styling, talent management, and print and television production. I thrive on crafting engaging content, shaping brand voice, and coordinating end-to-end production for clients—from strategy and content creation to shoot, edit, and post-production—while staying organized and detail-oriented.…Hi, I’m Rachel B. Winters, a freelance public relations and social media professional with a diverse background spanning public relations, social media, wardrobe styling, talent management, and print and television production. I thrive on crafting engaging content, shaping brand voice, and coordinating end-to-end production for clients—from strategy and content creation to shoot, edit, and post-production—while staying organized and detail-oriented.

Available to hire

Hi, I’m Rachel B. Winters, a freelance public relations and social media professional with a diverse background spanning public relations, social media, wardrobe styling, talent management, and print and television production.

I thrive on crafting engaging content, shaping brand voice, and coordinating end-to-end production for clients—from strategy and content creation to shoot, edit, and post-production—while staying organized and detail-oriented.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Social Media Manager at Metro Exhibits

December 1, 2024 - Present

Manage, coordinate, and execute social media strategies for Metro Exhibits; travel to trade shows to capture and feature clients' booths; create copy and content for the Metro Exhibits page; shoot, edit, and post; set tone and voice for all platforms; research current trends; actively engage with the community; track KPI's.

Social Media Manager at Elevated Visions

March 1, 2020 - Present

Manage, coordinate, and execute social media strategies for various clients; proficient with ALL social media platforms including LinkedIn, Twitter, Facebook, Instagram, Snapchat, and Pinterest; create unique copy & content for clients' social media platforms; shoot, edit, and post; create engaging posts by developing original ideas of design to posting digital content; set tone and voice for all platforms; research current trends; actively engage with the community; track KPI's for each platform used by clients.

Marketing Coordinator at IP Brands LLC

June 1, 2019 - March 1, 2020

Oversee social media for WONDER SKIN and SKIN GASM during the pre-launch phase as well as recruit influencers; assist with product development including testing product and package design; cast and work directly with influencers creating in-house content for a variety of brands; facilitate the production schedule and maintain the production budget.

Volunteer at Autism Speaks & The Walk to End Alzheimer's

August 1, 2016 - September 1, 2018

Coordinated multiple events in efforts to raise money for Autism Speaks.

Stylist at Free People, Short Hills, NJ

August 1, 2016 - September 1, 2018

Drive sales through creating a unique, innovative, and inspirational customer experience; assist with all aspects of visual merchandising to bring customers a magical shopping experience.

Marketing Coordinator at GWP Inc

February 1, 2017 - April 1, 2018

Managed, coordinated, and executed social media strategies for 10 different clients; responsible for scheduling and creating content to post across Facebook, Instagram, and Twitter; generated monthly analytics reports.

Creative Assistant / Stylist at Tristar Products Inc

September 1, 2014 - January 1, 2017

Worked directly with the Public Relations department; gained direct knowledge of how a company with a 360-degree marketing strategy operates; assisted creative director with all aspects of photo shoots and productions to ensure flawless execution; including casting, wardrobe, scheduling stylists, models, and photographers; styled and assembled looks for productions and commercials including Genie Bra, Jack LaLanne, and Copper Fit; managed and organized wardrobe and prop department.

Social Media Manager at Elevated Visions (Freelance)

March 1, 2020 - Present

Manage, coordinate, and execute social media strategies for varied clients; proficient with platforms including LinkedIn, Twitter, Facebook, Instagram, Snapchat, and Pinterest; create unique copy & content; shoot, edit, and post for all stories; develop engaging posts with original ideas; set tone and voice; research current trends and actively engage with the community; track and report KPIs for each platform.

Marketing Coordinator at GWP Inc.

February 1, 2017 - April 1, 2018

Stylist at Free People

August 1, 2016 - September 1, 2018

Drove sales through unique, innovative, and inspirational customer experiences; assisted with all aspects of visual merchandising to bring customers a magical shopping experience.

Creative Assistant / Stylist at Tristar Products Inc.

September 1, 2014 - January 1, 2017

Worked directly with the Public Relations department; assisted the creative director with photo shoots and productions to ensure flawless execution; including casting, wardrobe, scheduling stylists, models, photographers; styled and assembled looks for productions and commercials such as Genie Bra, Jack LaLanne, Copper Fit; managed and organized wardrobe and prop department.

Social Media Manager (Freelance) at Elevated Visions (Freelance)

March 1, 2020 - Present

Manage, coordinate, and execute social media strategies for diverse clients. Proficient with major platforms (LinkedIn, Twitter, Facebook, Instagram, Snapchat, Pinterest). Create unique copy and content to maximize social media impact. Shoot, edit, and post content; develop original design ideas for digital posts. Set tone and voice for all platforms; research trends and actively engage with communities. Track KPI performance for each platform.