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I'm Mohanad Kasmi, a dynamic Creative Director and Brand Creator with 15+ years of experience shaping stories for global brands across Saudi Arabia, UAE, and international markets. I lead multi-disciplinary teams, driving brand narratives across Brand, CRM, Partnerships, Social and Performance Marketing, and I specialize in localizing global campaigns for MENA audiences while keeping budgets and timelines tightly managed. I'm fluent in Arabic and English, with a track record of partnering with licensors like Disney and Cartoon Network and relaunching iconic brands such as Fulla. I excel at planning regional retail events, exhibitions, and activations, balancing creative excellence with operational discipline to deliver on brand, on budget, and on time.…I'm Mohanad Kasmi, a dynamic Creative Director and Brand Creator with 15+ years of experience shaping stories for global brands across Saudi Arabia, UAE, and international markets. I lead multi-disciplinary teams, driving brand narratives across Brand, CRM, Partnerships, Social and Performance Marketing, and I specialize in localizing global campaigns for MENA audiences while keeping budgets and timelines tightly managed. I'm fluent in Arabic and English, with a track record of partnering with licensors like Disney and Cartoon Network and relaunching iconic brands such as Fulla. I excel at planning regional retail events, exhibitions, and activations, balancing creative excellence with operational discipline to deliver on brand, on budget, and on time.

Mohanad Kasmi

Creative Director, Brand Designer, Art Director, +2

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I'm Mohanad Kasmi, a dynamic Creative Director and Brand Creator with 15+ years of experience shaping stories for global brands across Saudi Arabia, UAE, and international markets. I lead multi-disciplinary teams, driving brand narratives across Brand, CRM, Partnerships, Social and Performance Marketing, and I specialize in localizing global campaigns for MENA audiences while keeping budgets and timelines tightly managed. I'm fluent in Arabic and English, with a track record of partnering with licensors like Disney and Cartoon Network and relaunching iconic brands such as Fulla. I excel at planning regional retail events, exhibitions, and activations, balancing creative excellence with operational discipline to deliver on brand, on budget, and on time.…I'm Mohanad Kasmi, a dynamic Creative Director and Brand Creator with 15+ years of experience shaping stories for global brands across Saudi Arabia, UAE, and international markets. I lead multi-disciplinary teams, driving brand narratives across Brand, CRM, Partnerships, Social and Performance Marketing, and I specialize in localizing global campaigns for MENA audiences while keeping budgets and timelines tightly managed. I'm fluent in Arabic and English, with a track record of partnering with licensors like Disney and Cartoon Network and relaunching iconic brands such as Fulla. I excel at planning regional retail events, exhibitions, and activations, balancing creative excellence with operational discipline to deliver on brand, on budget, and on time.

Available to hire

I’m Mohanad Kasmi, a dynamic Creative Director and Brand Creator with 15+ years of experience shaping stories for global brands across Saudi Arabia, UAE, and international markets. I lead multi-disciplinary teams, driving brand narratives across Brand, CRM, Partnerships, Social and Performance Marketing, and I specialize in localizing global campaigns for MENA audiences while keeping budgets and timelines tightly managed.

I’m fluent in Arabic and English, with a track record of partnering with licensors like Disney and Cartoon Network and relaunching iconic brands such as Fulla. I excel at planning regional retail events, exhibitions, and activations, balancing creative excellence with operational discipline to deliver on brand, on budget, and on time.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Creative Director | Brand Development Lead at Toytriangle LLC

January 1, 2023 - Present

Lead creative strategy across Brand, CRM, Partnerships, Social & Performance Marketing. Partner with licensors including Disney and Cartoon Network to localize campaigns across MENA. Directed the relaunch of Fulla, re-establishing it as a cultural icon with strong resonance in KSA. Manage and mentor a multidisciplinary creative team and external agencies to deliver world-class outputs. Streamlined workflows from brief to delivery, ensuring efficiency, brand alignment, and cost-effectiveness. Planned and executed regional retail events, launches, and activations, optimizing budgets for maximum impact.

Brand Manager at SGi Lighting Inc.

January 1, 2021 - December 31, 2022

Developed brand guidelines, toolkits, and B2B campaigns across North America. Directed creative production to align with growth objectives.

Brand Creator | Art Director at Freelance Creative Consultant

January 1, 2018 - December 31, 2020

Built brand identities, packaging, and campaigns for startups and established clients. Specialized in adapting global storytelling for local markets. Designed and managed events, exhibitions, and promotional activations with efficient cost control.

Creative Manager at Advismint Marketing Consultancy

January 1, 2012 - December 31, 2013

Delivered premium branding and marketing solutions for UAE clients. Oversaw campaign development, production, and client presentations. Coordinated corporate events, launches, and roadshows from concept to execution.

Creative Manager at Advismint Marketing Consultancy

January 1, 2017 - December 31, 2018

Creative Manager | Global Brand Builder at NewBoy FZCO

January 1, 2000 - December 31, 2011

Directed creative development for Disney-licensed toys & entertainment brands, from concept to global launch. Localized campaigns for KSA & GCC markets, ensuring cultural fit with Disney’s global standards. Managed in-house creative teams and international licensors across Asia and Europe. Organized large-scale promotional events and exhibitions in KSA and the region.

Creative Manager | Global Brand Builder at NewBoy FZCO

January 1, 2013 - December 31, 2017

Co-Founder & Vice President at Syrian Canadian Art Council

January 1, 2019 - Present

Co-founded and led the organization, supporting arts initiatives and cross-cultural exchange in Toronto.