Available to hire
I’m Raphael Olanibi, a B2B content strategist and copywriter with 5+ years of experience creating customer-focused content for emails, LinkedIn, webinars, and multi-channel campaigns. I’ve helped SaaS and e-commerce brands improve engagement, nurture leads, and lift conversions by delivering story-driven messaging and clear value propositions.
I thrive when partnering with product and sales teams to simplify complex concepts, build scalable content frameworks, and drive demand through compelling content that aligns with growth goals. I enjoy exploring new tech trends, optimizing messaging through A/B tests, and mentoring others in content strategy and copywriting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Content Marketing Manager | Brand Voice Specialist at Volta Charger
November 1, 2020 - September 16, 2025Led multi-channel campaign messaging (email, landing pages, LinkedIn updates) for three product launches, helping to raise nearly $1 million through crowdfunding. Collaborated with subject-matter experts to script launch presentations and promotional messaging used in webinars, sales decks, and campaign videos. Ghostwrote executive thought-leadership content and client-facing product updates aligned with buyer personas and brand tone. Created a blog funnel that attracted 5,000+ subscribers pre-launch, fueling nurture and outreach campaigns. Partnered with designers and marketers to align campaign content with growth and conversion objectives.
Content Marketing Manager | Brand Voice Specialist at Volta Charger
November 1, 2020 - September 15, 2025Led multi-channel campaign messaging (email, landing pages, LinkedIn updates) for three product launches, helping to raise nearly $1 million through crowdfunding; collaborated with subject matter experts to script launch presentations and promotional messaging used in webinars, sales decks, and campaign videos; ghostwrote executive thought leadership content and client-facing product updates aligned with buyer personas and brand tone; created a blog funnel that attracted 5,000+ subscribers pre-launch, fueling nurture and outbound campaigns; partnered with designers and marketers to align content with growth and conversion objectives.
Content Marketing Manager | Brand Voice Specialist at Volta Charger
November 1, 2020 - September 15, 2025Led multi-channel campaign messaging (email, landing pages, LinkedIn updates) for three product launches, helping to raise nearly $1 million through crowdfunding. Collaborated with subject-matter experts to script launch presentations and promotional messaging for webinars, sales decks, and product updates.
Content Marketing Manager at Volta Charger
November 1, 2020 - September 15, 2025Led multi-channel campaign messaging (email, landing pages, LinkedIn updates) for three product launches, helping raise nearly $1 million through crowdfunding; Collaborated with subject matter experts to script launch presentations and promotional messaging for webinars, sales decks, and campaign videos; Ghostwrote executive thought leadership content and client-facing product updates aligned with buyer personas and brand tone; Created a blog funnel that attracted 5,000+ subscribers pre-launch, fueling nurture and outreach campaigns; Partnered with designers and marketers to align content with growth and conversion objectives.
Content Marketing Manager | Brand Voice Specialist at Volta Charger
November 1, 2020 - September 15, 2025Led multi-channel campaigns (email, landing pages, LinkedIn updates) for three product launches, helping raise nearly $1M through crowdfunding. Collaborated with subject-matter experts to script launch presentations and promotional messaging used in webin ars, sales decks, and post-launch materials. Ghostwrote executive thought leadership content and client-facing product updates aligned with buyer personas and brand voice. Created a blog funnel that attracted 5,000+ subscribers, fueling nurture and outreach campaigns. Partnered with designers and marketers to ensure campaign content supported growth and conversion goals; conducted in-depth audience research and applied story-driven frameworks to communicate complex technical concepts.
Technical Writer | Knowledge Base Specialist at Longbridge Technologies
June 1, 2019 - September 16, 2025Authored knowledge base articles, one-pagers, troubleshooting guides, and SOPs that reduced ticket volume by 18% and improved self-service resolution. Translated complex product features into clear, customer-friendly content for both customers and internal support agents. Partnered with product and QA teams to create release notes, support macros, and escalation handling guides. Standardized documentation and content review processes to ensure clarity, accuracy, and consistency across support channels.
Technical Writer | Knowledge Base Specialist at Longbridge Technologies
June 1, 2019 - September 15, 2025Authored knowledge base articles, one-pagers, troubleshooting guides, and SOPs that reduced ticket volume by 18% and improved self-service resolution; translated complex product features into clear, user-friendly content for customers and internal support agents; partnered with product and QA teams to create release notes, support macros, and escalation-handling guides used by support agents; standardized documentation and content review processes to ensure clarity, accuracy, and consistency across support channels.
Technical Writer | Knowledge Base Specialist at Longbridge Technologies
June 1, 2019 - September 15, 2025Authored knowledge base articles, one-pagers, troubleshooting guides, and SOPs that reduced ticket volume by 18% and improved self-service resolution. Translated complex product features into customer-friendly content for both end users and internal support teams.
Technical Writer at Longbridge Technologies
June 1, 2019 - September 15, 2025Authored knowledge base articles, one-pagers, troubleshooting guides, and SOPs that reduced ticket volume by 18% and improved self-service resolution; Translated complex product features into clear, user-friendly content for customers and internal support agents; Partnered with product and QA teams to create release notes, support macros, and escalation handling guides used by support agents; Standardized documentation and content review processes to ensure clarity, accuracy, and consistency across support channels.
Technical Writer | Knowledge Base Specialist at Longbridge Technologies
June 1, 2019 - September 15, 2025Authored knowledge base articles, one-pagers, troubleshooting guides, and SOPs that reduced ticket volume by 18% and improved self-service resolution. Translated complex product features into clear, user-friendly content for customers and internal support teams. Partnered with product and QA teams to create release notes, support macros, and escalation handling guides used by support agents.
Freelance Copywriter — Ecommerce & B2B Content Specialist at Remote
February 1, 2018 - PresentDeveloped email outreach campaigns with a 27% average open rate and 9% CTR, built LinkedIn content calendars and thought-leadership posts for SaaS and B2B clients, and produced long-form guides, case studies, and landing page copy that increased conversions by up to 12%. Collaborated with SaaS and e-commerce clients to design webinar outlines, promotional content, and post-event follow-up sequences that supported product adoption. Conducted in-depth audience research (Reddit, Twitter, industry forums) to shape campaign tone, messaging, and positioning. Applied story-driven content frameworks to simplify complex technical concepts and effectively communicate client value propositions.
Freelance Copywriter — Ecommerce & B2B Content Specialist at Freelance
February 1, 2018 - PresentDeveloped email outreach campaigns with a 27% average open rate and 9% CTR, including A/B tested subject lines; built LinkedIn content calendars and thought-leadership posts for SaaS and B2B clients; produced long-form guides, case studies, and landing page copy that increased conversions by up to 12%; partnered with SaaS and ecommerce clients to design webinar outlines, promotional content, and post-event follow-up sequences; conducted in-depth audience research (Reddit, Twitter, industry forums) to shape tone, messaging, and positioning; applied story-driven content frameworks to simplify complex technical concepts and clearly communicate client value propositions.
Freelance Copywriter — Ecommerce & B2B Content Specialist at Remote
February 1, 2018 - PresentDeveloped email outreach campaigns with a 27% average open rate and 9% CTR, including A/B tested subject lines and messaging tailored to buyer personas. Built LinkedIn content calendars and thought-leadership assets to support SaaS and B2B clients. Created landing page copy and post-event follow-up sequences to nurture leads and drive conversions.
Freelance Copywriter at Remote / Self-Employed
February 1, 2018 - PresentDeveloped email outreach campaigns with a 27% average open rate and 9% CTR; Built LinkedIn content calendars and thought leadership posts; Produced long-form guides, case studies, and landing page copy that increased conversions by 12%; Partnered with SaaS and ecommerce clients to design webinar outlines and post-event follow-up sequences; Conducted in-depth audience research to shape campaigns; Applied story-driven content frameworks to simplify complex value propositions and align content with sales enablement goals.
Freelance Copywriter — Ecommerce & B2B Content Specialist at Remote
February 1, 2018 - PresentDelivered B2B content strategies and multi-channel campaigns for ecommerce and SaaS clients, including email sequences with A/B tested subject lines achieving a 27% open rate and 9% CTR. Built LinkedIn content calendars and thought leadership posts aligned to buyer personas, produced long-form guides and case studies, and crafted landing page copy that boosted conversions by 12%. Collaborated with SaaS and ecommerce clients to design web and promo content, supported product launches, and conducted audience research (Reddit, Twitter, industry forums) to shape messaging and value propositions. Applied story-driven frameworks to simplify complex technical concepts and clearly communicate client value.
Education
MBA, Business Administration at Nexford University
January 1, 2024 - September 15, 2025B.E ng., Civil & Environmental Engineering at Federal University of Technology, Akure
January 11, 2030 - January 1, 2018MBA, Business Administration at Nexford University
January 1, 2024 - September 15, 2025Content Marketing Certification at HubSpot Academy
January 1, 2019 - September 15, 2025BEng, Civil & Environmental Engineering at Federal University of Technology, Akure
January 11, 2030 - January 1, 2018Master of Business Administration at Nexford University
January 1, 2024 - September 15, 2025B.E. Civil & Environmental Engineering at Federal University of Technology, Akure
January 1, 2018 - December 31, 2018MBA, Business Administration at Nexford University
January 11, 2030 - January 1, 2024Content Marketing Certification at HubSpot Academy
January 11, 2030 - January 1, 2019B.E. Civil & Environmental Engineering at Federal University of Technology, Akure
January 11, 2030 - January 1, 2018MBA, Business Administration at Nexford University
January 11, 2030 - January 1, 2024Content Marketing Certification at HubSpot Academy
January 11, 2030 - January 1, 2019B.E., Civil & Environmental Engineering at Federal University of Technology, Akure
January 11, 2030 - January 1, 2018Qualifications
MBA, Business Administration – Nexford University
January 1, 2024 - September 15, 2025Content Marketing Certification – HubSpot Academy
January 1, 2019 - September 15, 2025MBA, Business Administration – Nexford University
January 1, 2024 - September 15, 2025Content Marketing Certification – HubSpot Academy
January 1, 2019 - September 15, 2025Content Marketing Certification
January 1, 2019 - September 15, 2025MBA, Business Administration
January 11, 2030 - January 1, 2024Content Marketing Certification
January 11, 2030 - January 1, 2019B.E. Civil & Environmental Engineering
January 11, 2030 - January 1, 2018MBA, Business Administration
January 11, 2030 - January 1, 2024Content Marketing Certification
January 11, 2030 - January 1, 2019B.E., Civil & Environmental Engineering
January 11, 2030 - January 1, 2018Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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