For the tender pitch of Boerhaave Kliniek, a renowned clinic for plastic surgery, I translated the existing brand strategy into a compelling brand video. The objective was to visualize the central theme ‘Confidence is the essence of beauty’, bringing together aesthetics, emotion, and brand consistency.
At this stage, no visual material from the clinic itself was available. I therefore chose a creative approach, carefully combining selected stock footage with a strategically aligned voice-over and sound design. The tone of voice was the guiding principle: warm, elegant, trustworthy, and positively reinforcing—exactly how Boerhaave addresses its clients.
The brand video not only needed to reflect the clinic’s aesthetics but also subtly connect with the emotional world of potential clients—people seeking to take a step toward greater self-confidence, on their own terms. By using relatable scenarios and subtle visual metaphors (such as light, touch, and reflection), I created an atmosphere in which empathy and professionalism take center stage.
This video became a key part of the pitch presentation, giving the brand a powerful visual identity. The result was a strategically crafted and emotionally engaging brand expression that stands out while remaining authentic within the healthcare and beauty market.…For the tender pitch of Boerhaave Kliniek, a renowned clinic for plastic surgery, I translated the existing brand strategy into a compelling brand video. The objective was to visualize the central theme ‘Confidence is the essence of beauty’, bringing together aesthetics, emotion, and brand consistency.
At this stage, no visual material from the clinic itself was available. I therefore chose a creative approach, carefully combining selected stock footage with a strategically aligned voice-over and sound design. The tone of voice was the guiding principle: warm, elegant, trustworthy, and positively reinforcing—exactly how Boerhaave addresses its clients.
The brand video not only needed to reflect the clinic’s aesthetics but also subtly connect with the emotional world of potential clients—people seeking to take a step toward greater self-confidence, on their own terms. By using relatable scenarios and subtle visual metaphors (such as light, touch, and reflection), I created an atmosphere in which empathy and professionalism take center stage.
This video became a key part of the pitch presentation, giving the brand a powerful visual identity. The result was a strategically crafted and emotionally engaging brand expression that stands out while remaining authentic within the healthcare and beauty market.WW…