I am a strategic and product-minded marketing leader with over 10 years of experience in digital marketing, growth, and brand development. I have a proven track record of building and scaling marketing functions, leading high-impact campaigns, and driving adoption of emerging tech and platform products. I thrive in fast-paced, cross-functional environments where storytelling, experimentation, and measurable outcomes are prioritized. With a keen eye for detail and a user-centric mindset, I excel at translating complex ideas into clear narratives that resonate with developers, users, and stakeholders alike. I am passionate about innovation and continuously seek to improve marketing performance and customer engagement.

V A LU IE VA ALO NA

I am a strategic and product-minded marketing leader with over 10 years of experience in digital marketing, growth, and brand development. I have a proven track record of building and scaling marketing functions, leading high-impact campaigns, and driving adoption of emerging tech and platform products. I thrive in fast-paced, cross-functional environments where storytelling, experimentation, and measurable outcomes are prioritized. With a keen eye for detail and a user-centric mindset, I excel at translating complex ideas into clear narratives that resonate with developers, users, and stakeholders alike. I am passionate about innovation and continuously seek to improve marketing performance and customer engagement.

Available to hire

I am a strategic and product-minded marketing leader with over 10 years of experience in digital marketing, growth, and brand development. I have a proven track record of building and scaling marketing functions, leading high-impact campaigns, and driving adoption of emerging tech and platform products. I thrive in fast-paced, cross-functional environments where storytelling, experimentation, and measurable outcomes are prioritized.

With a keen eye for detail and a user-centric mindset, I excel at translating complex ideas into clear narratives that resonate with developers, users, and stakeholders alike. I am passionate about innovation and continuously seek to improve marketing performance and customer engagement.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Ukrainian
Fluent
Russian
Fluent
English
Advanced

Work Experience

Marketing Manager at Azzurro agency
December 31, 2024 - September 2, 2025
Managed up to 24 high-impact digital marketing projects simultaneously, identifying and executing strategic growth opportunities across industries. Designed, launched, and optimised performance-driven advertising campaigns achieving a 13% KPI improvement. Conducted SEO audits and implemented optimisation strategies resulting in a 15% increase in service value and 30% cost reduction. Streamlined internal workflows to enhance productivity and improved client retention through consistent ROI growth.
Marketing Manager at Azzurro agency
December 31, 2024 - September 2, 2025
Identified and executed strategic growth opportunities across various industries while managing up to 24 high-impact projects simultaneously. Designed, launched, and optimised performance-driven advertising campaigns across digital platforms resulting in a 13% improvement in KPIs. Conducted SEO audits and implemented optimisation strategies that increased client website visibility and rankings, improving service value by 15% and reducing costs by 30%. Key achievements include streamlining internal documentation workflows to improve productivity and strengthening client retention through consistent ROI growth.
Project Manager at Union Media
November 30, 2024 - September 2, 2025
Optimised operations and developed strategies for five news portals. Led business planning, project development, and strategic partnership acquisition. Managed social media and produced press content regularly via WordPress. Successfully developed and executed a revenue strategy turning the project profitable. Scaled social media presence from 25 to over 15,000 followers and secured high-profile brand collaborations to boost financial growth and reach.
Project Manager at Union Media
November 30, 2024 - September 2, 2025
Optimised operations and developed strategies for five news portals including Aberdeen Business News and Scottish Business News. Led business planning, project development, and strategic partnership acquisition. Managed social media presence and produced regular press content published via WordPress. Key achievements include transforming an unprofitable project into a profitable business, scaling social media followers from 25 to over 15,000, and securing high-profile brand collaborations that boosted financial growth and media reach.
Chief Marketing & Advertising Officer at SENSAR
February 28, 2022 - September 2, 2025
Developed outdoor advertising strategies including budgeting and plane placements. Managed branded products and printing strategies coordinating with partners. Collaborated with influencers and brands and organised events including scripting, arrangements, and logistics.
Chief Marketing & Advertising Officer at SENSAR
February 28, 2022 - September 2, 2025
Developed strategies for outdoor advertising including budgeting, placement control, and coordination. Created strategies for branded products and printing, overseeing budgeting and counterparty management. Collaborated with bloggers, influencers, brands, and partners. Organised events, handling scriptwriting, arrangements, and logistics.
Project Manager at Fort Boyard, Zaporizhzhia
May 31, 2021 - September 2, 2025
Managed sales, scriptwriting, franchise relationships, marketing, and social media management. Led personnel management and conflict resolution. Turned the company profitable through strategic financial and operational improvements. Enhanced brand image and developed marketing strategies to attract clients and partnerships.
Project Manager at Fort Boyard, Zaporizhzhia, Ukraine
May 31, 2021 - September 2, 2025
Managed the sales department, created scripts, and worked on franchise, marketing, and social media marketing. Handled personnel management and conflict resolution. Led the company out of debt through strategic financial and operational improvements. Optimised business operations leading to increased revenue and efficiency. Improved brand image and developed marketing strategies to attract clients and partnerships.

Education

Master's degree at Zaporizhzhia State Engineering Academy, Department of Economics and Management
January 1, 2006 - January 1, 2011
Master's degree at Zaporizhzhia State Engineering Academy, Marketing and PR
January 1, 2011 - January 1, 2016
Postgraduate studies at Zaporizhzhia State Engineering Academy
January 1, 2016 - September 2, 2025
Master's degree at Zaporizhzhia State Engineering Academy, Department of Economics and Management
January 1, 2006 - January 1, 2011
Master's degree at Zaporizhzhia State Engineering Academy, Marketing and PR
January 1, 2011 - January 1, 2016
Postgraduate studies at Zaporizhzhia State Engineering Academy, specialising in Public Administration
January 1, 2016 - September 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Real Estate & Construction, Media & Entertainment, Professional Services, Retail, Software & Internet