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I am Claudia Lye, a digital marketing and graphic design professional with a proven track record in building brand visibility and engaging audiences through compelling visuals and strategic campaigns. I have streamlined social media reporting and content processes to save hours per month, while delivering on-brand packaging, literature and marketing assets. I’m passionate about collaborating with cross-functional teams to drive impactful marketing initiatives and align creative with business goals. My experience spans across advertising, manufacturing and wholesale contexts, where I combine creative design with data-driven marketing to deliver consistent branding and measurable results.…I am Claudia Lye, a digital marketing and graphic design professional with a proven track record in building brand visibility and engaging audiences through compelling visuals and strategic campaigns. I have streamlined social media reporting and content processes to save hours per month, while delivering on-brand packaging, literature and marketing assets. I’m passionate about collaborating with cross-functional teams to drive impactful marketing initiatives and align creative with business goals. My experience spans across advertising, manufacturing and wholesale contexts, where I combine creative design with data-driven marketing to deliver consistent branding and measurable results.

Claudia Lye

Digital Marketer, Graphic Designer, Social Media Manager, +2

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I am Claudia Lye, a digital marketing and graphic design professional with a proven track record in building brand visibility and engaging audiences through compelling visuals and strategic campaigns. I have streamlined social media reporting and content processes to save hours per month, while delivering on-brand packaging, literature and marketing assets. I’m passionate about collaborating with cross-functional teams to drive impactful marketing initiatives and align creative with business goals. My experience spans across advertising, manufacturing and wholesale contexts, where I combine creative design with data-driven marketing to deliver consistent branding and measurable results.…I am Claudia Lye, a digital marketing and graphic design professional with a proven track record in building brand visibility and engaging audiences through compelling visuals and strategic campaigns. I have streamlined social media reporting and content processes to save hours per month, while delivering on-brand packaging, literature and marketing assets. I’m passionate about collaborating with cross-functional teams to drive impactful marketing initiatives and align creative with business goals. My experience spans across advertising, manufacturing and wholesale contexts, where I combine creative design with data-driven marketing to deliver consistent branding and measurable results.

Available to hire

I am Claudia Lye, a digital marketing and graphic design professional with a proven track record in building brand visibility and engaging audiences through compelling visuals and strategic campaigns. I have streamlined social media reporting and content processes to save hours per month, while delivering on-brand packaging, literature and marketing assets. I’m passionate about collaborating with cross-functional teams to drive impactful marketing initiatives and align creative with business goals.

My experience spans across advertising, manufacturing and wholesale contexts, where I combine creative design with data-driven marketing to deliver consistent branding and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Fluent

Chinese

Advanced

Work Experience

Digital Marketing Manager at Paradigm Global Marketing

January 1, 2025 - October 7, 2025

Led digital marketing initiatives and content strategy for clients, streamlined social media reporting processes by automating analysis with Sprout Social and Excel, saving the team 20+ hours per month. Created and edited product packaging, literature, labels while maintaining branding standards. Produced visuals including banner ads, social media postings and interactive web content. Orchestrated campaign ideation with a team of four; devised social media strategy for Carlsberg Singapore increasing brand awareness and response rate by 15%. Collaborated with art directors and Chief Creative Officer on static and motion assets for CIMB Bank campaigns, reducing turnaround time by 20%. Improved social media engagement by 30% through calendar-based content curation. Designed 70+ Celcom visuals across sizes and platforms; supported banking and insurance clients (CIMB Bank, MBSB Bank, SunLife) with social content and campaign visuals. Developed content calendars and supervised content shoots

Digital Marketing Manager at Paradigm Global Marketing

September 30, 2023 - October 7, 2025

Managed digital marketing and graphic design for campaigns across banking, telecommunications, and consumer brands. Streamlined social media reporting by automating analysis with Sprout Social and Excel, saving 20+ hours per month. Produced visuals for banners, social posts and interactive web content; assisted in content calendars; contributed to CIMB Bank and Celcom visuals; improved engagement and turnaround times.

Digital Marketing Manager at Paradigm Global Marketing

September 1, 2023 - September 2, 2025

Streamlined social media reporting by automating analysis using Sprout Social and Excel, saving 20+ hours monthly. Assisted marketing team with product packaging and branding. Produced visuals including banner ads, social media content, and interactive web materials. Collaborated on campaign ideation with a team of four for client pitches.

Designer at Viyon

July 1, 2022 - September 2, 2025

Developed visuals such as banner advertisements, social media posts, and interactive web content. Provided creative support for pitches and campaigns. Produced key visuals with multiple size adaptations to fit various platforms. Assisted with branding and style guides.

Digital Designer at M&C Saatchi

May 1, 2021 - September 2, 2025

Assisted art directors and Chief Creative Officer in creating static and motion marketing assets for CIMB Bank’s campaigns, reducing turnaround time by 20%. Improved social media engagement by managing accounts and sourcing content according to schedules. Designed over 70 key visuals for Celcom.

Social Media Manager at Havas

June 1, 2020 - September 2, 2025

Devised social media strategy for Carlsberg Singapore, improving brand awareness and campaign response rates by 15%. Managed social media accounts, produced content calendars with visual descriptions and deadlines. Led photo and video shoots with volunteers to develop approved visuals.