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I am a dedicated marketing and communications professional specializing in digital fundraising and campaign management within the charity and arts sectors. With a proven track record of planning and executing successful digital campaigns, I have helped organizations raise significant funds and grow their donor bases through innovative social media, email, and acquisition strategies. I thrive in cross-departmental roles, delivering impactful communication plans that engage target audiences and elevate brand presence. My experience spans website redevelopment, content creation, social media moderation, and strategic planning for diverse nonprofit organizations. I am passionate about crafting compelling digital content and applying data-driven insights to optimize campaign performance. I enjoy working collaboratively to support causes I believe in while honing my creative and analytical skills in the marketing landscape.…I am a dedicated marketing and communications professional specializing in digital fundraising and campaign management within the charity and arts sectors. With a proven track record of planning and executing successful digital campaigns, I have helped organizations raise significant funds and grow their donor bases through innovative social media, email, and acquisition strategies. I thrive in cross-departmental roles, delivering impactful communication plans that engage target audiences and elevate brand presence. My experience spans website redevelopment, content creation, social media moderation, and strategic planning for diverse nonprofit organizations. I am passionate about crafting compelling digital content and applying data-driven insights to optimize campaign performance. I enjoy working collaboratively to support causes I believe in while honing my creative and analytical skills in the marketing landscape.

Maddie Wavell

Marketing Strategist, Digital Marketer, Social Media Manager, +2

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I am a dedicated marketing and communications professional specializing in digital fundraising and campaign management within the charity and arts sectors. With a proven track record of planning and executing successful digital campaigns, I have helped organizations raise significant funds and grow their donor bases through innovative social media, email, and acquisition strategies. I thrive in cross-departmental roles, delivering impactful communication plans that engage target audiences and elevate brand presence. My experience spans website redevelopment, content creation, social media moderation, and strategic planning for diverse nonprofit organizations. I am passionate about crafting compelling digital content and applying data-driven insights to optimize campaign performance. I enjoy working collaboratively to support causes I believe in while honing my creative and analytical skills in the marketing landscape.…I am a dedicated marketing and communications professional specializing in digital fundraising and campaign management within the charity and arts sectors. With a proven track record of planning and executing successful digital campaigns, I have helped organizations raise significant funds and grow their donor bases through innovative social media, email, and acquisition strategies. I thrive in cross-departmental roles, delivering impactful communication plans that engage target audiences and elevate brand presence. My experience spans website redevelopment, content creation, social media moderation, and strategic planning for diverse nonprofit organizations. I am passionate about crafting compelling digital content and applying data-driven insights to optimize campaign performance. I enjoy working collaboratively to support causes I believe in while honing my creative and analytical skills in the marketing landscape.

Available to hire

I am a dedicated marketing and communications professional specializing in digital fundraising and campaign management within the charity and arts sectors. With a proven track record of planning and executing successful digital campaigns, I have helped organizations raise significant funds and grow their donor bases through innovative social media, email, and acquisition strategies. I thrive in cross-departmental roles, delivering impactful communication plans that engage target audiences and elevate brand presence.

My experience spans website redevelopment, content creation, social media moderation, and strategic planning for diverse nonprofit organizations. I am passionate about crafting compelling digital content and applying data-driven insights to optimize campaign performance. I enjoy working collaboratively to support causes I believe in while honing my creative and analytical skills in the marketing landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Freelance Marketing and Communications Consultant at Self-Employed

October 1, 2023 - Present

Providing freelance marketing and communication services since October 2023, including digital fundraising campaign planning, social media and email strategic planning, digital acquisition campaigns, and case study creation for charities and arts festivals. Managed end-to-end digital campaigns, producing graphics, budgets, reports, and optimizations resulting in significant fundraising successes such as the Big Give campaign that raised £200,000.

Digital Fundraising Manager at Magic Breakfast Charity

February 1, 2025 - September 2, 2025

Planned and executed digital fundraising plans for charity events, including creative commissioning, budget management, and implementation of social media and email campaigns. Oversaw PPC social media campaigns and donor acquisition projects that raised thousands of pounds and grew the charity's mailing list by over 12,000 contacts. Collaborated cross-departmentally on email campaign strategies and stewardship programs.

Digital Communications Officer at St Mungo’s (Homelessness Charity)

October 1, 2023 - September 2, 2025

Managed daily social media platforms and moderated community engagement. Created diverse content including blogs, graphics, video, and animations. Planned and executed cross-departmental campaigns, developed TikTok proposals, and implemented social media accessibility policies. Supported strategic content planning and copywriting for social and web.

Digital Content Officer at Music For Youth (Charity)

March 1, 2022 - September 2, 2025

Led the redesign of the website in line with new brand guidelines, including content creation, data management, SEO, and page design. Managed social media platforms and paid campaigns with content creation, copywriting, comment moderation, and campaign success reporting.

Marketing Executive at Brick By Brick, Croydon Council

April 1, 2021 - September 2, 2025

Worked full-time as Marketing Executive supporting council-led projects with marketing initiatives and communications.

Sales and Marketing Executive at Schott Music LTD

October 1, 2019 - September 2, 2025

Delivered sales and marketing support including promotional campaigns and client engagement activities.