I am a Digital Marketing and Communications Specialist with experience in creating, managing, and executing social media strategies, including branded content creation, event promotion, and performance analytics. I focus on driving measurable growth in social media presence and engagement while supporting HR initiatives to boost employee retention and satisfaction. I also provide IT support across internal platforms and leverage AI-driven software and digital tools to drive organizational growth and process innovation. My background includes coordinating targeted email campaigns, managing graphic design projects, producing multimedia content including photography and videography, and conducting competitive research for program improvement. I am passionate about integrating technology with forward-thinking workplace culture to maximize marketing and communication effectiveness.

Grace K. Shaw

I am a Digital Marketing and Communications Specialist with experience in creating, managing, and executing social media strategies, including branded content creation, event promotion, and performance analytics. I focus on driving measurable growth in social media presence and engagement while supporting HR initiatives to boost employee retention and satisfaction. I also provide IT support across internal platforms and leverage AI-driven software and digital tools to drive organizational growth and process innovation. My background includes coordinating targeted email campaigns, managing graphic design projects, producing multimedia content including photography and videography, and conducting competitive research for program improvement. I am passionate about integrating technology with forward-thinking workplace culture to maximize marketing and communication effectiveness.

Available to hire

I am a Digital Marketing and Communications Specialist with experience in creating, managing, and executing social media strategies, including branded content creation, event promotion, and performance analytics. I focus on driving measurable growth in social media presence and engagement while supporting HR initiatives to boost employee retention and satisfaction. I also provide IT support across internal platforms and leverage AI-driven software and digital tools to drive organizational growth and process innovation.

My background includes coordinating targeted email campaigns, managing graphic design projects, producing multimedia content including photography and videography, and conducting competitive research for program improvement. I am passionate about integrating technology with forward-thinking workplace culture to maximize marketing and communication effectiveness.

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Work Experience

Digital Communications Specialist at Pathways Hospice and Palliative Care
January 1, 2025 - Present
Creating, managing, and executing the company's social medias strategy, including branded content creation, event promotion, and performance analytics, resulting in a 25% growth in social media presence and engagements since onboarding. Supporting HR initiatives by developing employee retention strategies, organizing employee engagement programs, boosting workplace satisfaction, and assisting in training and orientation programs for over 80 employees. Providing IT support across multiple internal platforms to ensure seamless operation, troubleshooting issues, and optimizing daily business functions. Leveraging AI-driven software and other digital tools to drive organizational growth and process innovation while maintaining a forward-thinking, tech-enabled workplace culture.
Digital Communications Specialist at Parkway-Rockwood Community Ed.
January 1, 2025 - September 2, 2025
Coordinated targeted email campaigns and designed a recurring staff newsletter to enhance internal and external communications. Created and managed graphic design projects, social media content, and digital assets to support marketing initiatives. Produced, scripted, and edited multimedia content including photography, videography, and drone footage for promotional and engagement purposes. Conducted competitive research to identify opportunities for program differentiation and strategic improvement.
Marketing Intern at Hoffmann Brothers HVAC, Plumbing, Electrical and Appliance
June 1, 2024 - September 2, 2025
Developed and scheduled trend-driven social media content across platforms using Canva and Meta Business Suite, boosting engagement and reaching new demographics. Led community engagement initiatives, including securing a sponsorship with Marquette High School Football Team to enhance local brand visibility. Produced corporate research presentations and collaborated with cross-functional teams and executives to support marketing and business strategy development.
Customer Service Experience at Various including Foss Swim School, local St. Louis restaurants, nanny roles
December 31, 2023 - September 2, 2025
Delivered exceptional customer service and problem-solving skills in fast-paced environments. Built trust and positive rapport with diverse clientele. Managed high-stress situations professionally and with empathy to ensure safety, satisfaction, and smooth day-to-day operations in roles such as lifeguard, nanny, and swim instructor.

Education

Bachelor of Communications at University of Missouri - St. Louis
August 1, 2020 - May 1, 2024

Qualifications

Google Digital Marketing and ECommerce Professional Certificate
January 11, 2030 - September 2, 2025
Social Media Mastery - Canva
January 11, 2030 - September 2, 2025
Media Relations Certification - Muck Rack
January 11, 2030 - September 2, 2025

Industry Experience

Healthcare, Education, Media & Entertainment, Retail, Professional Services