Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a highly accomplished and result-driven marketing and sales expert who loves to create, implement, and position brands. With nearly 20 years of extensive professional experience mainly in the FMCG sector within international companies across different countries, I possess excellent knowledge in developing and implementing creative and market-specific marketing and communication strategies. I have deep insight in international product and brand management, social and digital media, project management, IMC strategies, market and competitor analysis, and sales. I thrive on making things happen, putting all my energy into challenges, and achieving the best results for everyone.…I am a highly accomplished and result-driven marketing and sales expert who loves to create, implement, and position brands. With nearly 20 years of extensive professional experience mainly in the FMCG sector within international companies across different countries, I possess excellent knowledge in developing and implementing creative and market-specific marketing and communication strategies. I have deep insight in international product and brand management, social and digital media, project management, IMC strategies, market and competitor analysis, and sales. I thrive on making things happen, putting all my energy into challenges, and achieving the best results for everyone.

Yasmin Thiesen

Marketing Strategist, Marketing Consultant, Brand Strategist, +2





I am a highly accomplished and result-driven marketing and sales expert who loves to create, implement, and position brands. With nearly 20 years of extensive professional experience mainly in the FMCG sector within international companies across different countries, I possess excellent knowledge in developing and implementing creative and market-specific marketing and communication strategies. I have deep insight in international product and brand management, social and digital media, project management, IMC strategies, market and competitor analysis, and sales. I thrive on making things happen, putting all my energy into challenges, and achieving the best results for everyone.…I am a highly accomplished and result-driven marketing and sales expert who loves to create, implement, and position brands. With nearly 20 years of extensive professional experience mainly in the FMCG sector within international companies across different countries, I possess excellent knowledge in developing and implementing creative and market-specific marketing and communication strategies. I have deep insight in international product and brand management, social and digital media, project management, IMC strategies, market and competitor analysis, and sales. I thrive on making things happen, putting all my energy into challenges, and achieving the best results for everyone.

Available to hire

I am a highly accomplished and result-driven marketing and sales expert who loves to create, implement, and position brands. With nearly 20 years of extensive professional experience mainly in the FMCG sector within international companies across different countries, I possess excellent knowledge in developing and implementing creative and market-specific marketing and communication strategies.

I have deep insight in international product and brand management, social and digital media, project management, IMC strategies, market and competitor analysis, and sales. I thrive on making things happen, putting all my energy into challenges, and achieving the best results for everyone.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Advanced

English

Advanced

Spanish; Castilian

Advanced

French

Advanced

Portuguese

Intermediate

Chinese

Beginner

Work Experience

Head of Global Marketing at Blueyou GmbH, Switzerland / Zurich

September 1, 2024 - September 2, 2025

Managed complete global brand relaunch including logo, website, packaging, marketing materials, and merchandise. Developed inbound and outbound communication strategies for B2B and B2C channels. Created websites for multiple brands and managed excellent stakeholder relationships. Set up new social media channels and strategies across different markets. Organized trade fair appearances and developed strategic marketing plans for various countries. Supported worldwide sustainable impact projects. Played a key role in positioning Blueyou as a leader in sustainable fisheries and aquaculture with broad brand awareness across channels.

Marketing Consulting / CEO - Founder at Muze Marketing Consulting

June 1, 2021 - Present

Leading consulting services for startups to create successful brand images including logos, brand names, product shots, packaging, and websites with Shopify. Re-launch and improve existing brands with full inbound and outbound strategies. Set up and manage social media channels including A/B testing, campaigns, community management, analytics, and landing pages. Created engaging content with storytelling, achieving successful brand creation and growth marketing with high increases in leads and brand awareness.

Chief Marketing Officer (CMO) at Dunkin Donuts Schweiz / Zurich

May 1, 2021 - September 2, 2025

Designed national promotional campaigns with inbound and outbound marketing approaches. Led and developed integrated media campaigns spanning print, OOH, POS, internet, PR, and events. Created social and digital media channel strategies to increase brand awareness and position Dunkin Donuts as a coffee destination. Achieved a 15% increase in beverage sales and 26% increase in @home consumption via delivery campaigns. Innovated product development with localized Swiss products and redesigned POS materials. Increased social media recognition by 149%, expanded store presence, and managed to increase sales by 5% during COVID challenges.

CMO / Co-founder at Constructa Real Estate AG / Chile / Zurich

March 1, 2020 - September 2, 2025

Co-founded and developed a real estate startup, defining company strategy and vision. Led successful market launch and premium brand positioning through innovative and sustainable architecture projects. Conducted detailed market and competitor analysis using relevant data. Built strong relationships with architects, producers, logistics, agencies, and clients. Created marketing strategies with print media, social media, websites, Adwords, emails, and lead generation. Led brand creation and positioned the company as a premium player, including sales material design and establishing B2B relations with European distributors. Achieved a project value increase of 300% and sold 80% of phase one in the first five months.

Marketing Director at Italtoys Chile AG / Santiago, Chile

June 1, 2014 - September 2, 2025

Managed the biggest licensing and import company for toys in Chile with $24 million USD turnover. Developed and implemented national and South American B2C marketing and communication strategies including print, TV, radio, OOH, PR, internet, and promotions. Led licensing processes for major brands like Disney, Mattel, Hasbro, and Hello Kitty. Designed marketing and communication materials, launched new brands successfully in multiple channels, and led social and digital media campaigns. Coordinated POS activities and product packaging development. Resulted in successful launches including 'Ninja Turtles' generating $3 million USD annually and sustained high sales growth.

Regional Sales and Marketing Manager South America at Lindt & Sprüngli AG / Zurich, Switzerland

June 1, 2011 - September 2, 2025

Developed and implemented country-specific marketing and communication strategies based on market and consumer analysis. Maintained consistent premium brand positioning across Latin America via all channels including print, radio, TV, events, promotions, PR, and CRM. Opened new markets and channels such as HORECA and Lindt Shops, established long-term distributor relationships, and successfully launched new product lines in multiple markets. Managed pricing strategies and marketing budgets. Achieved a 136% sales increase in Latin America over four years and opened the first Lindt shop in Latin America, creating 25% turnover share in Argentina.

Senior Brand Manager Coca-Cola at Coca-Cola Mexico / Mexico City, Mexico

January 1, 2007 - September 2, 2025

Created and implemented strategic marketing plans for the Coca-Cola brand in Mexico. Analyzed market insights to build creative strategies, led product launches including Multipacks and sleek cans, and managed stakeholder relationships with agencies. Developed communication strategies across internet, print, TV, OOH, promotions, PR, and events. Led packaging and product innovation projects such as Christmas bottles and World Cup cans. Managed KPIs, optimized brand performance, and led numerous channel promotions and budget management. Successfully led the Christmas project with a 37% sales increase and developed a national strategy for Multipack launch with 23% growth.