Hi! I'm Sara, a Graphic Designer and Visual Strategist specializing in information design and data storytelling. I craft compelling narratives through maps, illustrations, and brand identities, transforming complex data into engaging visuals across print and digital platforms. Based in Barcelona, I blend academic rigor with hands-on production expertise—creating everything from editorial illustration to tactile book production. I enjoy collaborating with teams to bring ideas to life with clarity, precision, and a human touch.

Sara Andrejić

Hi! I'm Sara, a Graphic Designer and Visual Strategist specializing in information design and data storytelling. I craft compelling narratives through maps, illustrations, and brand identities, transforming complex data into engaging visuals across print and digital platforms. Based in Barcelona, I blend academic rigor with hands-on production expertise—creating everything from editorial illustration to tactile book production. I enjoy collaborating with teams to bring ideas to life with clarity, precision, and a human touch.

Available to hire

Hi! I’m Sara, a Graphic Designer and Visual Strategist specializing in information design and data storytelling. I craft compelling narratives through maps, illustrations, and brand identities, transforming complex data into engaging visuals across print and digital platforms.

Based in Barcelona, I blend academic rigor with hands-on production expertise—creating everything from editorial illustration to tactile book production. I enjoy collaborating with teams to bring ideas to life with clarity, precision, and a human touch.

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Language

English
Fluent
Serbian
Fluent
German
Intermediate
Hungarian
Intermediate
Spanish; Castilian
Advanced

Work Experience

Trend Research and Creative Strategy at Elisava University
January 1, 2025 - Present
Researched and identified emerging signals shaping the future of wellness through coolhunting and foresight methods. Developed a creative strategy report highlighting consumer behaviors and market opportunities leading up to 2030. Translated insights into strategic scenarios and recommendations for brands seeking relevance in the wellness sector. Produced a short promotional video designed to engage stakeholders and communicate research in a clear, visual format.
Branding & Visual Design Projects at METU
January 1, 2024 - September 2, 2025
Designed Craft Beer Packaging - “Budapest Payoff” inspired by the experience of reaching goals in a new city. Developed a brand story concept that tied local culture with aspiration and growth. Delivered labels, can designs, and promotional mockups. Created a full visual identity system for Sapporo Snow Festival including logo, merchandise, infographics, brochures, and promotional materials. Modernized brand look while preserving cultural heritage. Applied design consistency across touchpoints for local and international visitors.
Brand Identity & Visual Design Freelance Projects at Self-employed / Freelance
January 1, 2023 - Present
Created brand books, merch, promotional posters, and social campaigns for clients across industries (books, jewelry, and music). Provided print production support and layout optimization to ensure high-quality output across digital and physical formats.
Lead Designer and Content Strategist at BlinkSync (Elisava University project)
January 1, 2024 - Present
Led the development and presentation of BlinkSync, a research-driven project addressing ocular health in relation to digital screen use. Oversaw design, research, and communications tasks, coordinating between UX designers, developers, and stakeholders. Created visual materials and presentations (decks, infographics, reports) using Canva and pitched concepts to stakeholders. Developed cohesive brand identity systems and professional pitch decks and digital ads for financial services.
Graphic Designer & Brand Strategist at Freelance
January 1, 2021 - January 1, 2026
Created brand identities and layouts for clients; managed end-to-end design processes with a focus on pixel-perfect, clear storytelling.
Marketing and Social Media Manager at GoodReach
January 1, 2025 - December 31, 2025
Remote role coordinating marketing and social media activities (2025).
Director of Digital Art at GoodReach
January 1, 2025 - December 31, 2025
Digital art direction: managed visual identity in high-demand environments, ensuring 100% consistency across all touchpoints. Asset production: created over 15 static and video assets monthly, adapting content to various formats and digital platforms.
Marketing & Social Media Manager at GoodBreach
January 1, 2025 - December 31, 2025
Art direction and visual identity management for digital environments; marketing and social media planning; high-exigency branding.

Education

Bachelor's Degree, Graphic Design at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree, Business Design at Elisava University
January 1, 2024 - January 1, 2025
Bachelor's Degree at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree at Elisava University
January 1, 2024 - January 1, 2025
Bachelor's Degree in Graphic Design, Branding, Visual Communication, and Illustration at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree in Business Design at Elisava University
January 1, 2024 - January 1, 2025
Bachelor's Degree at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree at Elisava University
January 1, 2024 - January 1, 2025
Bachelor's Degree in Graphic Design Visual Communication at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree in Business Design at Elisava University
January 1, 2024 - January 1, 2025
Bachelor's Degree at Budapest Metropolitan University
January 1, 2021 - January 1, 2024
Master's Degree at Elisava University
January 1, 2024 - January 1, 2025
Master in Design Research & Innovation at Elisava University
January 11, 2030 - April 28, 2026
Grado en Diseño Gráfico at Budapest Metropolitan University
January 11, 2030 - April 28, 2026
Master in Design Research & Innovation at Budapest Metropolitan University
January 11, 2030 - April 28, 2026

Qualifications

Bachelor in Graphic Design
January 11, 2030 - April 28, 2026

Industry Experience

Media & Entertainment, Consumer Goods, Education, Professional Services, Travel & Hospitality, Retail, Financial Services, Software & Internet, Other