Christian Baun has worked as a professional graphic designer and Creative Director for more than 30 years. Christian is one of the graphic designers who has designed the most logos in Scandinavia (375+ logos for companies and products).
I have won 30 awards for logodesign.
Jury 42 times I World wide Logodesign and other awards - in NYC, Tokyo, Milano, Frankfurt, Innsbruck (Luxemburg in November).
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Get a Logo Design with a trademark
After many years as a brand designer, I have identified several qualities that characterize logos which include a mark (emblem/icon/symbol). A logo must be recognizable—so why not speak to both hemispheres of the brain? The left hemisphere is logical and analytical and remembers the company name, while the right hemisphere is creative and intuitive and remembers the feeling conveyed by the mark’s shape and colors. This effectively doubles the chance of recognition when a logo includes a mark.
The logo mark is not created in isolation. It is developed as part of a cohesive visual identity, where color schemes and typefaces are carefully selected to support the brand’s personality, tone, and positioning. Together, the mark, colors, and typography form a consistent visual language that strengthens recognition across all touchpoints.
Marks Create Community and Belonging
Many people think a logo only needs to speak to customers. That is a mistake. It must also speak to employees. A company logo and visual identity should communicate—or strengthen—the pride people feel in the company, to the point where one would gladly “wear it on their clothing.” Humans are social creatures who want to belong, as reflected in phrases such as “to fight under the same banner” or “he plays for the logo” (embroidered on the chest of a football player’s jersey). A strong logo and visual identity increase motivation to “pull in the same direction.”
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