Available to hire
I am a Creative Director with over 10 years of experience driving innovation across home textiles, packaging, and brand storytelling. I specialize in pioneering AI-powered design systems to reduce costs and accelerate speed-to-market. I have a proven track record in creative direction, client partnerships, and sales strategy, delivering market-ready solutions that elevate brands and fuel long-term growth.
Throughout my career, I have led diverse teams and managed multiple key accounts, developing private brands and multi-category product lines, especially in home goods and lifestyle sectors. I am passionate about integrating sustainability into packaging and product development, using my expertise with both design software and AI technology to transform traditional workflows and boost efficiency.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
AI Driven Design Lead (Home Textiles & Brand Development) at Yunus Textile Mills
August 1, 2025 - September 2, 2025Led a team of 7 overseas designers to develop home textile designs for major off-price retail accounts. Directed end-to-end design, product development, and packaging strategy for private brands achieving significant sustainable fiber adoption. Drove sales growth for QVC private brands and expanded multi-category product offerings. Implemented AI tools to enhance design efficiency and reduce costs significantly. Managed the setup of a Market Week showroom to unify brand storytelling and merchandising.
Home Product Designer (Private & National Brands) at PEM America
July 1, 2023 - September 2, 2025Led design and seasonal collection development for private home brands in multiple retail accounts. Launched branded line extensions for Jay-Z’s Rocawear Home and developed projects across off-price and national brands. Collaborated internationally with sales teams and manufacturing offices to deliver quality fabrications and multi-piece bath sets. Secured exclusive placements with major department store accounts through strong design partnerships.
CAD Designer for Walmart Tabletop at Town & Country Living Corp
May 1, 2021 - September 2, 2025Created over 100 seasonal table linens and coordinating accessories for Walmart's Mainstays and Better Homes & Gardens brands. Delivered trend-right designs driving over $40M in sales by managing production-ready CAD artworks and coordinating quality approvals with overseas factories to ensure design integrity.
Assistant CAD Designer at Macy’s Merchandising Group
January 1, 2020 - September 2, 2025Designed over 300 original prints and patterns per season for 50+ bedding and bath products across multiple private brands. Managed color separation, artwork repeats, and specs for 1000+ SKUs with high first-pass approval rates. Developed a streamlined digital asset archive improving access and reducing storage needs.
Graphic Designer at Showroom 35 Trebbiano LLC
May 1, 2016 - September 2, 2025Designed original textile prints, embroideries, and hardware for high-end handbags and small leather goods. Created precise hardware illustrations that reduced production errors and saved significant costs per season. Worked with high-profile clients including Nicole Miller and Tommy Bahama.
Private Instructor - Adobe Suite Tutoring Services at Self Employed
May 1, 2016 - September 2, 2025Trained design professionals on Photoshop and Illustrator techniques focusing on fashion illustration, production-ready files, and portfolio development. Provided expert guidance on industry standards, trend research, and cross-merchandising strategies.
Trend/Animalier Textile Analyst at Mantero Seta SPA
July 1, 2015 - September 2, 2025Conducted research on animal physiques and luxury fabric techniques for high-end textile pattern development. Assisted in creating cutting-edge manufacturing methods inspired by major luxury brands.
AI Driven Design Lead (Home Textiles & Brand Development) at YUNUS TEXTILE MILLS
August 1, 2025 - September 2, 2025Led a team of 7 overseas in Pakistan to develop designs and expand off-price TOB programs using advanced textile techniques. Directed end-to-end design, product development, and packaging strategy for key accounts like Ross, Burlington, and QVC, launching 10+ private brands emphasizing sustainable fibers and high quality. Spearheaded AI-driven initiatives to cut packaging and photography costs by over 80% and improved speed-to-market using tools like Edited, OpenArt, and Imagine.io. Coordinated the setup of a large Market Week showroom, ensuring cohesive brand storytelling across design and merchandising.
Home Product Designer (Private & National Brands) at PEM AMERICA
July 1, 2023 - September 2, 2025Managed design of seasonal bedding, beach, and bath collections for private brands and national accounts including Belk, Burlington, Ross, and Macy’s. Specialized in off-price home categories and collaborated closely with overseas teams to ensure quality and seasonal market alignment. Developed branded programs like Rocawear Home, Daisy Fuentes, and Vince Camuto, while securing key placements and exclusive e-commerce dropship designs. Coordinated product development using a wide range of textiles including faux furs and seasonal materials.
CAD Designer for Walmart Tabletop at TOWN & COUNTRY LIVING CORP
May 1, 2021 - September 2, 2025Designed over 100 table linens and accessories per season including placemats, runners, napkins, and tablecloths for Walmart’s Mainstays and Better Homes & Gardens brands. Delivered trend-driven seasonal collections for various holidays, partnering with overseas factories to maintain 100% design integrity across strike-offs and production samples.
Assistant CAD Designer at MACY’S MERCHANDISING GROUP
January 1, 2020 - September 2, 2025Created over 300 original prints and patterns per season across 50+ bedding and bath products for Macy’s and Bloomingdale’s private brands. Delivered CAD spec sheets, color separations, and collaborated with international mills ensuring first-pass approval rates of 95%. Managed a digital archive of 3,000+ design assets that improved design access and storage efficiency.
Graphic Designer at SHOWROOM 35 TREBBIANNO LLC
May 1, 2016 - September 2, 2025Designed original textile prints, embroideries, and hardware illustrations for mid- to high-end branded handbags and small leather goods, reducing production errors by 80% and saving $4M per season. Provided detailed life-sized hardware drawings to international manufacturers to ensure production accuracy.
Private Instructor (Adobe Suite Tutoring Services) at Self Employed
May 1, 2016 - September 2, 2025Trained over 50 design professionals in advanced Photoshop and Illustrator techniques, including fashion illustrations, garment flats, textile prints, and presentation layouts. Provided portfolio development guidance and interview preparation focusing on seasonal trend research and cross-merchandising strategies.
Trend/Animalier Textile Analyst at MANTERO SETA SPA
July 1, 2015 - September 2, 2025Conducted research on animal physiques for biomimical textile pattern creation and assisted the team in developing advanced manufacturing techniques inspired by luxury brands. Delivered original sketches and trend insights supporting fabric styling innovations.
AI Driven Design Lead (Home Textiles & Brand Development) at YUNUS TEXTILE MILLS
August 1, 2025 - September 2, 2025Led a team overseas developing designs from concept to market, expanding off-price programs using advanced textile techniques. Built over 10 in-house private brands focused on affordable, sustainable bedding to the off-price market. Spearheaded customer communications and product development for top-performing QVC TV segments, significantly increasing sales. Designed and launched multiple brands tailored for domestic and e-commerce markets targeting diverse value propositions. Championed AI-driven initiatives to cut costs and accelerate speed-to-market, integrating data-backed sales tools and AI-assisted packaging and photography, reducing expenses by over 80%. Managed full showroom setup for Market Week to deliver cohesive brand storytelling across multiple channels.
Home Product Designer (Private & National Brands) at PEM AMERICA
July 1, 2023 - September 2, 2025Managed and designed seasonal home product collections for key accounts including Burlington, Ross, Belk, Macy’s, and more. Led the design and launch of branded and private label bedding and bath collections, supporting multi-tier brands and high-profile collaborations (e.g., Rocawear Home by Jay-Z). Coordinated with overseas manufacturing to ensure quality standards across fabrications. Partnered with sales teams to secure multiple placements and exclusive designs for e-commerce and retail. Special focus on cold weather bedding using premium China-sourced materials.
CAD Designer for Walmart Tabletop at TOWN & COUNTRY LIVING CORP
May 1, 2021 - September 2, 2025Designed over 100 seasonal tabletop linens and accessories per season for Walmart brands, creating trend-right collections driving $40M+ in sales. Translated seasonal trend boards into production-ready CAD artworks and collaborated closely with overseas factories to maintain design integrity via sample approvals.
Assistant CAD Designer at MACY’S MERCHANDISING GROUP
January 1, 2020 - September 2, 2025Created extensive original prints and CAD artworks for over 50 bedding and bath products per season, with high first-pass approval rates. Interpreted seasonal trends into market-ready soft home products for major private brands. Developed a streamlined digital archive of design assets that improved access and reduced storage needs significantly.
Graphic Designer at SHOWROOM 35 TREBBIANNO LLC
May 1, 2016 - September 2, 2025Designed original textile prints, embroideries, and hardware for mid- to high-end handbags and small leather goods for renowned brands. Provided detailed hardware design specifications to international manufacturers, reducing production errors and saving millions in defect costs.
Private Instructor - Adobe Suite Tutoring Services at Self Employed
May 1, 2016 - September 2, 2025Trained design professionals in Photoshop and Illustrator techniques, focusing on fashion illustration, textile prints, and production-ready file creation. Provided consultations on portfolio development, industry standards, and interview preparation with an emphasis on trend research and cross-merchandising.
Trend/Animalier Textile Analyst at MANTERO SETA SPA
July 1, 2015 - September 2, 2025Conducted extensive research on animal physiques and luxury fabric styling to assist in developing innovative weaving and manufacturing techniques for luxury brands.
Education
Bachelor of Fine Arts, Major in Industrial Fashion Design at Fashion Institute of Technology, SUNY, New York, New York & Politecnico di Milano, Milan, Italy
January 1, 2013 - January 1, 2015Associate of Applied Science in Fashion Design/Women’s Sportswear at Fashion Institute of Technology, SUNY, New York, New York
January 11, 2030 - January 1, 2013BFA, Major in Industrial Fashion Design at Fashion Institute of Technology, SUNY, New York, New York & Politecnico di Milano, Milan, Italy
January 1, 2013 - January 1, 2015AAS in Fashion Design/Women’s Sportswear at Fashion Institute of Technology, SUNY, New York, New York
January 11, 2030 - January 1, 2013BFA, Major in Industrial Fashion Design at Fashion Institute of Technology, SUNY, New York, New York & Politecnico di Milano, Milan, Italy
January 1, 2013 - January 1, 2015AAS in Fashion Design/Women’s Sportswear at Fashion Institute of Technology, SUNY, New York, New York
January 11, 2030 - January 1, 2013Qualifications
Home Textiles Today Publication on AI Innovation
January 1, 2025 - September 2, 2025Terme Culturale, Vogue Italia Publication
January 1, 2015 - September 2, 2025Council Fashion Designers of America Plus Top 100 Threads Finalist
January 1, 2015 - September 2, 2025Bio Ethical Sustainable Trend Sponsorship Recipient
January 1, 2015 - September 2, 2025Home Textiles Today Publication on AI Innovation
January 1, 2025 - September 2, 2025“Terme Culturale,” Vogue Italia Publication
January 1, 2015 - September 2, 2025Council Fashion Designers of America Plus Top 100 Threads, Finalist
January 1, 2015 - September 2, 2025Bio Ethical Sustainable Trend Sponsorship Recipient
January 1, 2015 - September 2, 2025Bio Ethical Sustainable Trend Sponsorship Recipient
January 1, 2015 - September 2, 2025Industry Experience
Consumer Goods, Retail, Manufacturing, Professional Services
“Artistic Intelligence” is an in-house brand created to showcase the use of AI in textile print design, and packaging photography. This project aimed to improve speed to market, while reducing total development time by 50%, and cutting costs close to 80%. Welcome to the world where design meets cutting edge technology, and enjoy the immersive experience of living in the future.
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