Aashna Srivastava
I am a Communications and Marketing Specialist with hands-on experience in influencer marketing, social media management, content creation, and digital campaign execution.
About
I am a Communications and Marketing Specialist with hands-on experience in influencer marketing, social media management, content creation, and digital campaign execution. I have successfully managed large-scale influencer partnerships, optimized SEO strategies, and delivered strong data-driven results. Skilled in recruitment strategy, talent acquisition, and stakeholder engagement, I thrive on building meaningful collaborations and amplifying brand visibility.
Currently, I am expanding my expertise through an M.A in Corporate Communication, Marketing & PR at the University of Leeds while actively contributing as a Human Resources Intern. My background spans from social media marketing to influencer partnerships, and I am passionate about combining creativity with analytical thinking to achieve impactful marketing outcomes.
- 4 years' experience
- Joined September 2025
Skills· 11
Languages
- EnglishAdvanced
- HindiFluent
- GujaratiBeginner
Industry experience
- Media & Entertainment
- Professional Services
- Non-Profit Organization
- Education
- Software & Internet
More experts in Leeds, United Kingdom
Work experience· 5 roles
Coordinated onboarding and induction programs for new hires to ensure seamless integration. Conducted talent scouting and candidate sourcing using LinkedIn, job boards, and professional networks. Streamlined recruitment processes by implementing strategic talent acquisition initiatives and maintaining applicant databases.
Collaborated with influencers on TikTok, YouTube, and Instagram to amplify brand visibility and audience engagement. Partnered with leading brands including Wondershare (Virbo, Filmora, PDFelement), Mindgrasp.ai, Media.io, and Kittl. Built and managed a database of 300+ influencers, negotiated and executed deals with 150+ influencers, ensured contract compliance, and maintained long-term relationships. Monitored campaign performance with analytics tools to optimize strategies and improve ROI.
Created and scheduled content across Instagram, LinkedIn, and Facebook to increase engagement. Conducted market research to inform content strategy and improve reach. Assisted in SEO-driven content creation to enhance organic visibility.
Education
Certifications and awards
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