I am a Communications and Marketing Specialist with hands-on experience in influencer marketing, social media management, content creation, and digital campaign execution. I have successfully managed large-scale influencer partnerships, optimized SEO strategies, and delivered strong data-driven results. Skilled in recruitment strategy, talent acquisition, and stakeholder engagement, I thrive on building meaningful collaborations and amplifying brand visibility. Currently, I am expanding my expertise through an M.A in Corporate Communication, Marketing & PR at the University of Leeds while actively contributing as a Human Resources Intern. My background spans from social media marketing to influencer partnerships, and I am passionate about combining creativity with analytical thinking to achieve impactful marketing outcomes.

Aashna Srivastava

I am a Communications and Marketing Specialist with hands-on experience in influencer marketing, social media management, content creation, and digital campaign execution. I have successfully managed large-scale influencer partnerships, optimized SEO strategies, and delivered strong data-driven results. Skilled in recruitment strategy, talent acquisition, and stakeholder engagement, I thrive on building meaningful collaborations and amplifying brand visibility. Currently, I am expanding my expertise through an M.A in Corporate Communication, Marketing & PR at the University of Leeds while actively contributing as a Human Resources Intern. My background spans from social media marketing to influencer partnerships, and I am passionate about combining creativity with analytical thinking to achieve impactful marketing outcomes.

Available to hire

I am a Communications and Marketing Specialist with hands-on experience in influencer marketing, social media management, content creation, and digital campaign execution. I have successfully managed large-scale influencer partnerships, optimized SEO strategies, and delivered strong data-driven results. Skilled in recruitment strategy, talent acquisition, and stakeholder engagement, I thrive on building meaningful collaborations and amplifying brand visibility.

Currently, I am expanding my expertise through an M.A in Corporate Communication, Marketing & PR at the University of Leeds while actively contributing as a Human Resources Intern. My background spans from social media marketing to influencer partnerships, and I am passionate about combining creativity with analytical thinking to achieve impactful marketing outcomes.

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Language

English
Advanced
Hindi
Fluent
Gujarati
Beginner

Work Experience

Human Resources Intern at Blackmont Consulting
October 1, 2024 - Present
Coordinated onboarding and induction programs for new hires to ensure seamless integration. Conducted talent scouting and candidate sourcing using LinkedIn, job boards, and professional networks. Streamlined recruitment processes by implementing strategic talent acquisition initiatives and maintaining applicant databases.
Senior Influencer Marketing Associate at JeevMedia
September 30, 2024 - September 2, 2025
Collaborated with influencers on TikTok, YouTube, and Instagram to amplify brand visibility and audience engagement. Partnered with leading brands including Wondershare (Virbo, Filmora, PDFelement), Mindgrasp.ai, Media.io, and Kittl. Built and managed a database of 300+ influencers, negotiated and executed deals with 150+ influencers, ensured contract compliance, and maintained long-term relationships. Monitored campaign performance with analytics tools to optimize strategies and improve ROI.
Social Media Marketing at CoursDeck
June 30, 2022 - September 2, 2025
Created and scheduled content across Instagram, LinkedIn, and Facebook to increase engagement. Conducted market research to inform content strategy and improve reach. Assisted in SEO-driven content creation to enhance organic visibility.
Social Work at Soch Foundation
April 30, 2022 - September 2, 2025
Organized donation drives and coordinated logistics with community stakeholders. Managed outreach initiatives that boosted donor participation by 10%.
Content Writer & Editor at Aatapi Seva Foundation
January 31, 2022 - September 2, 2025
Created and edited social media posts, newsletters, and web content aligned with organizational goals. Applied storytelling techniques to strengthen brand identity and audience connection. Collaborated with internal teams to maintain message consistency and editorial standards.

Education

M.A Corporate Communication, Marketing & PR at University of Leeds - Business School
September 1, 2024 - September 1, 2025
B.A Mass Communication & Journalism at Amity University - School of Communication
October 1, 2020 - June 1, 2023

Qualifications

Inbound Marketing
March 1, 2025 - April 1, 2027

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Software & Internet