Available to hire
Hi, I’m Bernice Swan. I’m a dynamic marketing professional with nearly 10 years of experience driving B2B and B2C brand strategies. I specialise in digital transformation, client relationship management, and high-impact marketing campaigns. I love leading cross-functional teams to elevate brand visibility and deliver measurable business growth.
I’m passionate about turning data into creative, impactful campaigns. My strengths include data-driven campaign execution, SEO/SEM, and content strategy, and I enjoy helping brands connect with their target audiences to achieve sustainable success through creative, analytics-led marketing.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Advanced
French
Advanced
Work Experience
Freelance Strategic Brand & Marketing Consultant at Self-Employed
June 1, 2023 - PresentDesigned and implemented brand strategies and digital transformations for clients, boosting online visibility and market positioning. Managed end-to-end campaign execution, resulting in measurable improvements in engagement and conversions.
Head of Marketing (Interim) at Zoala
October 1, 2024 - September 2, 2025Led marketing strategy including digital campaigns, content development, and brand positioning. Rebranded Zoala's social media strategy, increasing engagement by 40%. Revamped website content to align with Zoala's mental wellness mission, driving 30% more site traffic. Spearheaded a 25% growth in platform sign-ups through targeted go-to-market strategy. Collaborated closely with sales and product teams, utilizing data-driven insights to optimize campaigns and maximize ROI.
Account Director / Group Strategy at For The Optics
June 1, 2023 - September 2, 2025Led client account strategy and managed large-scale campaigns. Secured a 95% success rate in client pitches contributing to significant new business growth. Increased agency revenue by 30%-40% through strategic relationship management and upselling. Captured 80% of the healthcare sector client base, solidifying agency's leadership position. Developed and maintained strong client relationships ensuring high retention rates. Guided teams to deliver high-quality, results-oriented campaigns exceeding KPIs.
Lead Strategist at For The Optics
August 1, 2022 - September 2, 2025Managed digital marketing campaigns focused on driving conversions and improving audience engagement. Implemented digital strategies resulting in 20% growth in website traffic. Optimized ad targeting, improving ROI across key campaigns. Conducted market research to refine targeting and messaging. Led a team of digital experts to execute and optimize campaigns.
Content Lead at For The Optics
December 1, 2022 - September 2, 2025Oversaw content strategy across various digital channels to ensure brand consistency. Led a team of content creators to produce engaging, high-quality content for social media platforms.
Creative Copywriter at Lion & Lion
December 1, 2020 - September 2, 2025Created engaging copy for digital platforms focusing on SEO best practices. Secured a year-long campaign with Samyang Foods Co., expanding brand visibility. Developed SEO-friendly content that boosted website traffic and engagement. Collaborated with teams to create high-impact campaigns and content resonating with target audiences.
Social Media Writer at Style Guru
June 1, 2019 - September 2, 2025Analyzed social media performance to refine strategies and improve engagement. Developed content strategies that increased website traffic and social media engagement.
Events & Marketing Specialist / Copywriter at Marquee International
March 1, 2019 - September 2, 2025Created and executed marketing plans for various venues. Increased brand awareness and engagement for major venues such as Lavo, Chaze, Maze, and Bounce. Led social media management for WICKED Club KL, boosting online visibility. Worked closely with designers to develop promotional content and handled media relations.
Copywriter at Mega Advertising
April 1, 2018 - September 2, 2025Developed and edited content including articles, case studies, and whitepapers for clients in diverse sectors. Collaborated with cross-functional teams to craft compelling campaigns and messaging.
Social Media Writer at SmallnHot
August 1, 2017 - September 2, 2025Developed engaging content across fashion, beauty, lifestyle, and more. Provided coverage for events like Kuala Lumpur Fashion Week, Volkswagen, PUMA, Clarins, MAC, and Mamonde. Wrote press releases increasing engagement on social media platforms. Enhanced website content with interviews and trend insights.
Media Planner (Intern) at Publicis Groupe
March 1, 2017 - September 2, 2025Analyzed consumer behavior and media consumption patterns, performing data analytics. Liaised with media vendors across digital, print, and video platforms to optimize media buying strategies. Contributed to competitor research, tracked industry trends, and gathered insights to inform client campaigns.
Events Freelancer / Writer at Freelancer
January 1, 2016 - September 2, 2025Worked as a brand ambassador promoting consumer brand awareness and campaigns. Assisted with event planning, ushering at major events, and participating in media teams. Participated in events such as Music Run, SITEC Trade Conferences, and Corporate Forums.
Strategist (Freelance) at Self-Employed
June 1, 2023 - PresentDesigned and implemented brand strategies and digital transformations, helping clients boost online visibility and market positioning. Managed end-to-end campaign execution across content, social media, and paid/organic channels to drive engagement and conversions.
Marketing Strategist (Freelance) at Zoala
May 1, 2024 - October 1, 2024Rebranded social media strategy; revamped website content to align with mental wellness mission; led GTM initiatives to grow platform sign-ups by 25%. Collaborated with sales and product teams; used data-driven insights to optimise campaigns.
Account Director / Group Strategy at For The Optics Kuala Lumpur
August 1, 2022 - June 1, 2023Led client account strategy and campaigns; secured a 95% success rate in pitches and 30-40% revenue growth through strategic relationship management and upselling; captured 80% of healthcare sector client base.
Lead Strategist at For The Optics Kuala Lumpur
January 1, 2022 - August 1, 2022Implemented digital strategies that contributed to 20% growth in website traffic.
Content Lead at For The Optics Kuala Lumpur
December 1, 2021 - December 1, 2022Oversaw content strategy across digital channels; led content teams to ensure brand consistency and high-quality outputs.
Creative Copywriter at Lion & Lion Kuala Lumpur
June 1, 2019 - December 1, 2020Secured a year-long Samyang Foods Co. campaign; produced SEO-friendly copy to boost site traffic and engagement.
Social Media Writer at Style Guru Kuala Lumpur
May 1, 2018 - June 1, 2019Analyzed social media performance; developed content strategies that boosted website traffic and engagement.
Events & Marketing Specialist / Copywriter at Marquee International
June 1, 2018 - March 1, 2019Increased brand awareness for major venues; led social media for WICKED Club KL, boosting online visibility.
Copywriter at Mega Advertising
September 1, 2017 - April 1, 2018Developed and edited content for diverse clients; created campaigns and messaging across channels.
Social Media Writer at SmallnHot
February 1, 2016 - August 1, 2017Produced content for major events; enhanced website content with latest trends and event coverage.
Events Freelancer / Writer Freelancer at Independent
January 1, 2014 - December 31, 2016Brand ambassador and event support; assisted with event planning, ushering at major events, and media teams.
Education
Bachelor of Arts in Mass Communication & Media at Sunway University, Subang Jaya
January 1, 2008 - January 1, 2012Bachelor of Science in Mass Communication & Media Studies at Segi University, Subang Jaya
June 1, 2014 - June 1, 2016Bachelor of Science in Mass Communication & Media Studies at Segi University Subang Jaya
June 1, 2014 - June 1, 2016Bachelor of Arts in Mass Communication & Media at Sunway University, Subang Jaya
January 1, 2008 - January 1, 2012Qualifications
Industry Experience
Healthcare, Media & Entertainment, Retail, Professional Services, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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