I am an experienced marketing designer with over a year of experience in developing strategic plans aimed at improving user satisfaction and experience, managing CRM systems, and leading SEM strategy implementations. I am proficient with tools such as WordPress, Illustrator, video editing software, and brand identity creation. I coordinate and develop processes that enhance user experience from advertising through post-sale by actively listening to the final customer, identifying their pain points, and providing efficient solutions to maintain satisfaction. Throughout my professional journey, I have successfully worked in diverse environments including educational technology, Latin American cultural promotion, and retail. My skills include assertive communication, leadership, creativity, and SEO-SEM, complemented by my multilingual abilities in Spanish, English, and Dutch. I am passionate about improving marketing outcomes through innovative strategies, user-centric approaches, and data analysis.

I am an experienced marketing designer with over a year of experience in developing strategic plans aimed at improving user satisfaction and experience, managing CRM systems, and leading SEM strategy implementations. I am proficient with tools such as WordPress, Illustrator, video editing software, and brand identity creation. I coordinate and develop processes that enhance user experience from advertising through post-sale by actively listening to the final customer, identifying their pain points, and providing efficient solutions to maintain satisfaction. Throughout my professional journey, I have successfully worked in diverse environments including educational technology, Latin American cultural promotion, and retail. My skills include assertive communication, leadership, creativity, and SEO-SEM, complemented by my multilingual abilities in Spanish, English, and Dutch. I am passionate about improving marketing outcomes through innovative strategies, user-centric approaches, and data analysis.

Available to hire

I am an experienced marketing designer with over a year of experience in developing strategic plans aimed at improving user satisfaction and experience, managing CRM systems, and leading SEM strategy implementations. I am proficient with tools such as WordPress, Illustrator, video editing software, and brand identity creation. I coordinate and develop processes that enhance user experience from advertising through post-sale by actively listening to the final customer, identifying their pain points, and providing efficient solutions to maintain satisfaction.

Throughout my professional journey, I have successfully worked in diverse environments including educational technology, Latin American cultural promotion, and retail. My skills include assertive communication, leadership, creativity, and SEO-SEM, complemented by my multilingual abilities in Spanish, English, and Dutch. I am passionate about improving marketing outcomes through innovative strategies, user-centric approaches, and data analysis.

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Language

Spanish; Castilian
Fluent
English
Advanced
Dutch
Beginner

Work Experience

Marketing Strategist at HET LATIN LAB
February 1, 2025 - Present
Designing and supervising marketing strategies to meet commercial objectives, developing creative campaigns, optimizing performance based on results. Creating and publishing content on social media and digital channels, optimizing online advertising campaigns, analyzing metrics, preparing performance reports, and proposing innovations to increase visibility and student recruitment.
Director of Strategy and Innovation at INNOVATE LEARNING
November 1, 2023 - September 2, 2025
Maintained communication with clients and suppliers, identified and improved customer dissatisfaction points, enhanced user experience through strategic process development, created potential customer databases, and supported promotional activities through LinkedIn and email marketing. Achievements include an 80% increase in company visibility among educational institutions, successful SEM strategy implementation, and motivating customers to share experiences to boost sales and loyalty.
Customer Success Level 2 at GET10X
August 1, 2020 - September 2, 2025
Managed customer relationships post-sale, ensured product adoption, resolved complex customer issues, and monitored customer satisfaction. Key achievements were digitalization of the inventory process, improving product adoption for new clients, building strong customer relationships, and collaborating with cross-functional teams.
Designer at PODUCTOS C18
March 1, 2020 - September 2, 2025
Created engaging, strategic, and visually appealing content for the target audience tailored to different social media platforms. Interacted with followers to build relationships, integrated various media types for immersive content, contributed to broader marketing goals, and increased social media interaction rates.
Vulploegmedewerker at ALBERT HEIJN
September 1, 2023 - Present
Handled product replenishment and organization, advised customers, maintained store order, monitored fresh products, managed price reductions, checked product codes for expiry, and prepared leftover food boxes for sale. Successfully integrated into Dutch culture, improved multilingual communication (English and Dutch), worked in a multicultural team, and took on increasing responsibilities.

Education

Master in Marketing at University Externado de Colombia
January 1, 2020 - March 1, 2023
Master in Digital Marketing and Commercial Management at ENAE Business School
November 1, 2021 - July 1, 2022
Bachelor Degree in Industrial Design at University Jorge Tadeo Lozano
July 1, 2014 - March 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Retail, Software & Internet, Other