I am a bilingual Graphic Designer and Creative Director with over 20 years of experience in branding, visual identity systems, packaging design, motion graphics, print production, signage, and environmental graphics. I am skilled in Adobe Creative Suite, Figma, and UI/UX fundamentals, with expertise in typography, digital marketing, and content creation. I have worked with clients across retail, hospitality, publishing, sports, and cultural sectors. I am passionate about collaborating with innovative creative teams that value bold ideas, storytelling, and design excellence. I enjoy building brands through multiple channels including print, digital, and social media, and have experience directing independent magazine projects as well as managing property rentals and handmade product brands.…

Isrrael Hernandez

I am a bilingual Graphic Designer and Creative Director with over 20 years of experience in branding, visual identity systems, packaging design, motion graphics, print production, signage, and environmental graphics. I am skilled in Adobe Creative Suite, Figma, and UI/UX fundamentals, with expertise in typography, digital marketing, and content creation. I have worked with clients across retail, hospitality, publishing, sports, and cultural sectors. I am passionate about collaborating with innovative creative teams that value bold ideas, storytelling, and design excellence. I enjoy building brands through multiple channels including print, digital, and social media, and have experience directing independent magazine projects as well as managing property rentals and handmade product brands.…

Available to hire

I am a bilingual Graphic Designer and Creative Director with over 20 years of experience in branding, visual identity systems, packaging design, motion graphics, print production, signage, and environmental graphics. I am skilled in Adobe Creative Suite, Figma, and UI/UX fundamentals, with expertise in typography, digital marketing, and content creation. I have worked with clients across retail, hospitality, publishing, sports, and cultural sectors.

I am passionate about collaborating with innovative creative teams that value bold ideas, storytelling, and design excellence. I enjoy building brands through multiple channels including print, digital, and social media, and have experience directing independent magazine projects as well as managing property rentals and handmade product brands.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Founder / Creative Director at Leftland Magazine
January 1, 2022 - Present
Created and directed an independent surf culture magazine with responsibilities including branding, editorial design, merchandise, and social media content. Built an engaged community through Instagram campaigns, event branding, and collaborations with artists and photographers. Established a consistent visual identity across print, digital, video, and product formats.
Freelance Graphic Designer / Brand Consultant at Self-employed
January 1, 2004 - Present
Designed brand identities, packaging, signage, and marketing collateral for clients in retail, hospitality, and food & beverage sectors. Developed logos, typography systems, brand guidelines, websites, and advertising campaigns from concept through launch. Collaborated with clients such as Turismo del Estado de Guanajuato, Mickey footwear, and DPort Tennis to enhance brand visibility.
Senior Graphic Designer at Studio Z
January 1, 2022 - September 2, 2025
Led branding, signage, wayfinding, and motion graphics projects for national shopping centers. Designed logos, vehicle wraps, LED animations, and event materials for high-impact campaigns. Produced internal marketing collateral and integrated campaigns across print, outdoor, and digital platforms.
Design Archive Coordinator at Smurfit Stone Container Corp.
January 1, 2004 - September 2, 2025
Managed thousands of packaging design files and supported prepress workflows to ensure accuracy and production readiness. Collaborated with production teams to maintain brand consistency across multiple packaging lines. Streamlined file organization and quality control processes to improve workflow efficiency.
Junior Graphic Designer at Syntagma Branding
January 1, 2002 - September 2, 2025
Assisted in branding campaigns including logo design, naming, identity systems, and presentation decks. Researched market positioning and produced mockups, mood boards, and visual storytelling materials. Collaborated with senior designers to deliver print, digital, outdoor, and city signage campaigns.
Founder / Creative Director at Leftland Magazine
January 1, 2022 - Present
Created and directed an independent surf culture magazine encompassing branding, editorial design, merchandise, and social media content. Built an engaged community through Instagram campaigns, event branding, and collaborations with artists and photographers. Established a consistent visual identity across print, digital, video, and product formats.
Freelance Graphic Designer / Brand Consultant
January 1, 2004 - Present
Designed brand identities, packaging, signage, and marketing collateral for clients in retail, hospitality, and food and beverage sectors. Developed logos, typography systems, brand guidelines, websites, and advertising campaigns from concept through launch. Collaborated with clients including Turismo del Estado de Guanajuato, Mickey footwear, and DPort Tennis to enhance brand visibility.
Senior Graphic Designer at Studio Z
January 1, 2022 - September 2, 2025
Led branding, signage, wayfinding, and motion graphics projects for national shopping centers. Designed logos, vehicle wraps, LED animations, and event materials for high-impact campaigns. Produced internal marketing collateral and integrated campaigns across print, outdoor, and digital platforms.
Design Archive Coordinator at Smurfit Stone Container Corp.
January 1, 2004 - September 2, 2025
Managed thousands of packaging design files and supported prepress workflows to ensure accuracy and production readiness. Collaborated with production teams to maintain brand consistency across multiple packaging lines. Streamlined file organization and quality control processes to improve workflow efficiency.
Junior Graphic Designer at Syntagma Branding
January 1, 2002 - September 2, 2025
Assisted in branding campaigns including logo design, naming, identity systems, and presentation decks. Researched market positioning and produced mockups, mood boards, and visual storytelling materials. Collaborated with senior designers to deliver print, digital, outdoor, and city signage campaigns.
Founder / Designer / Content Creator at M De Macramé
January 1, 2017 - Present
Founded a handmade product brand focused on macramé and home décor. Managed product photography, branding, packaging, and bilingual social media marketing.
Property Manager at Luxury Airbnb Rentals
January 1, 2016 - Present
Managed beachfront rental properties including guest communication and bookings. Styled and photographed interiors and designed branding for listings. Maintained Superhost status by providing high-quality service. Coordinated cleaning, maintenance, and local operations.
Founder / Creative Director at Leftland Magazine
January 1, 2022 - Present
Created and directed an independent surf culture magazine with branding, editorial design, merchandise, and social media content. Built an engaged community through Instagram campaigns, event branding, and collaborations with artists and photographers. Established consistent visual identity across print, digital, video, and product formats.
Freelance Graphic Designer / Brand Consultant
January 1, 2004 - Present
Designed brand identities, packaging, signage, and marketing collateral for clients in retail, hospitality, and food and beverage. Developed logos, typography systems, brand guidelines, websites, and advertising campaigns from concept through launch. Collaborated with clients such as Turismo del Estado de Guanajuato, Mickey footwear, and DPort Tennis to enhance brand visibility.
Senior Graphic Designer at Studio Z
January 1, 2022 - September 2, 2025
Led branding, signage, wayfinding, and motion graphics projects for national shopping centers. Designed logos, vehicle wraps, LED animations, and event materials for high-impact campaigns. Produced internal marketing collateral and integrated campaigns across print, outdoor, and digital platforms.
Design Archive Coordinator at Smurfit Stone Container Corp.
January 1, 2004 - September 2, 2025
Managed thousands of packaging design files and supported prepress workflows to ensure accuracy and production readiness. Collaborated with production teams to maintain brand consistency across multiple packaging lines. Streamlined file organization and quality control processes to improve workflow efficiency.
Junior Graphic Designer at Syntagma Branding
January 1, 2002 - September 2, 2025
Assisted in branding campaigns including logo design, naming, identity systems, and presentation decks. Researched market positioning and produced mockups, mood boards, and visual storytelling materials. Collaborated with senior designers to deliver print, digital, outdoor, and city signage campaigns.
Founder / Designer / Content Creator at M De Macramé
January 1, 2017 - Present
Handmade product brand focused on macramé and home décor. Oversaw product photography, branding, packaging, and bilingual social media marketing.
Property Manager at Luxury Airbnb Rentals
January 1, 2016 - Present
Managed beachfront rental properties, guest communication, and bookings. Styled and photographed interiors designed branding for listings. Maintained Superhost status with high-quality service. Coordinated cleaning, maintenance, and local operations.

Education

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Qualifications

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Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods, Other

Skills

Experience Level