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Hi, I'm Natalia Carter, a strategic and creative social media leader helping lifestyle, beauty, and wellness brands grow through authentic creator partnerships and compelling digital storytelling. Over 8+ years, I've built award-winning social campaigns, scaled influencer programs from nano to macro, and developed community-driven content that drives engagement, awareness, and conversions. I thrive in fast-paced, data-informed environments and I'm fluent in English and Spanish.…Hi, I'm Natalia Carter, a strategic and creative social media leader helping lifestyle, beauty, and wellness brands grow through authentic creator partnerships and compelling digital storytelling. Over 8+ years, I've built award-winning social campaigns, scaled influencer programs from nano to macro, and developed community-driven content that drives engagement, awareness, and conversions. I thrive in fast-paced, data-informed environments and I'm fluent in English and Spanish.

Natalia Carter

Social Media Manager, Content Producer, Marketing Strategist, +5

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Hi, I'm Natalia Carter, a strategic and creative social media leader helping lifestyle, beauty, and wellness brands grow through authentic creator partnerships and compelling digital storytelling. Over 8+ years, I've built award-winning social campaigns, scaled influencer programs from nano to macro, and developed community-driven content that drives engagement, awareness, and conversions. I thrive in fast-paced, data-informed environments and I'm fluent in English and Spanish.…Hi, I'm Natalia Carter, a strategic and creative social media leader helping lifestyle, beauty, and wellness brands grow through authentic creator partnerships and compelling digital storytelling. Over 8+ years, I've built award-winning social campaigns, scaled influencer programs from nano to macro, and developed community-driven content that drives engagement, awareness, and conversions. I thrive in fast-paced, data-informed environments and I'm fluent in English and Spanish.

Available to hire

Hi, I’m Natalia Carter, a strategic and creative social media leader helping lifestyle, beauty, and wellness brands grow through authentic creator partnerships and compelling digital storytelling.

Over 8+ years, I’ve built award-winning social campaigns, scaled influencer programs from nano to macro, and developed community-driven content that drives engagement, awareness, and conversions. I thrive in fast-paced, data-informed environments and I’m fluent in English and Spanish.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Social Media Manager at Nordic Naturals

April 30, 2025 - September 2, 2025

Developed and executed platform-specific content strategies that increased engagement by 35% across Instagram, Facebook, and TikTok. Grew and managed a community of over 200K followers maintaining a 98% positive sentiment and fostering active brand advocacy. Used Sprinklr for social listening and audience insights to guide creative decisions and monthly reporting for brand and product teams. Launched integrated campaigns in collaboration with influencers, paid media, and email teams driving a 25% lift in conversion and a 40% boost in community interaction. Led real-time crisis response and customer service escalation via social channels, reducing average response time to under 2 hours.

Social Media Content Manager at Nestlé USA

July 31, 2022 - September 2, 2025

Led content strategy and execution for organic and paid campaigns across multiple Nestlé brands, growing total audience by 25% and driving a 10% lift in attributed sales. Scaled a cross-platform community to over 500K by launching culturally relevant content, trend-driven creative, and real-time engagement moments. Partnered with internal insights and analytics teams to create monthly performance reports in Sprinklr and native platforms contributing to a 20% engagement lift. Worked cross-functionally with brand, eComm, and creative teams to execute always-on and seasonal campaigns across social and digital touch points. Supported the rollout of global campaign launches and influencer partnerships across Instagram, Facebook, and emerging platforms.

Account Executive at Konnect Agency

June 30, 2016 - September 2, 2025

Managed multiple client communities using Hootsuite, achieving a 40% engagement increase. Created and monitored content across platforms using Buffer and native tools. Developed and presented client reports and strategies using Microsoft Office Suite.

Social Media Coordinator at We All Grow

June 30, 2015 - September 2, 2025

Scaled #WeAllGrow Summit community from 10K to over 50K followers. Increased engagement by 50% through targeted content and community strategy using Sprout Social. Coordinated influencer partnerships and community-building initiatives.

Manager, Social Media & Influencer Strategy at Nordic Naturals

April 1, 2025 - September 19, 2025

Led integrated organic social and influencer strategy across Instagram, TikTok, and YouTube Shorts, achieving a 35% increase in engagement. Scaled an influencer program from nano to macro levels, generating 250+ pieces of monthly content with 90%+ usage in paid media. Launched UGC-driven product campaigns that boosted brand awareness by 45% and direct-to-consumer conversions by 25%. Developed brand voice guidelines and established a community management process, sustaining 98% positive sentiment. Collaborated with Creative, Growth, Product, and Retail teams to ensure messaging alignment across channels.

Social Media Manager at Nestlé USA

July 1, 2022 - September 19, 2025

Directed content strategy for household brands across Meta, TikTok, and emerging platforms, adding 500K+ followers. Produced integrated brand campaigns including influencer whitelisting, product drops, and social video series. Partnered with media and insights teams to optimize campaigns using Meta reporting and Google Analytics. Championed cross-functional training on social best practices and implemented creative briefing templates.

Freelance Content & Social Strategist at Freelance / Self-Employed

January 1, 2021 - Present

Built social strategy and created viral content for food, wellness, and DTC startups. Managed UGC programs, influencer gifting, and content performance tracking. Delivered content playbooks to support brand tone, social storytelling, and influencer onboarding.

Manager, Social Media & Influencer Strategy at Nordic Naturals

April 1, 2025 - September 19, 2025

Led integrated organic social and influencer strategy across Instagram, TikTok, and YouTube Shorts, increasing engagement by 35%. Scaled influencer program from nano to macro, delivering 250+ pieces of monthly content with 90%+ usage in paid activations. Launched UGC-driven product campaigns that boosted brand awareness by 45% and DTC conversions by 25%. Built brand voice guidelines and a community management process, maintaining 98% positive sentiment. Collaborated with Creative, Growth, Product, and Retail teams to ensure messaging consistency.

Social Media Manager at Nestlé USA

July 1, 2022 - September 19, 2025

Directed content strategy for household brands across Meta, TikTok, and emerging platforms, growing followers by 500K+. Produced integrated brand campaigns including influencer whitelisting, product drops, and social video series. Partnered with media and insights teams to optimize campaigns using Meta reporting and Google Analytics. Championed cross-functional training on social best practices and standardized creative briefs and templates.

Freelance Content & Social Strategist at Self-Employed / Freelance

January 1, 2021 - Present