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I am a highly driven and results-oriented digital marketing professional with over 4 years of experience in planning, executing, and optimizing multi-platform advertising campaigns across global markets including the US, Latin America, Europe, Southeast Asia, Japan, and Australia. I've managed more than 100 campaigns with diverse objectives—from lead generation and brand awareness to conversions—overseeing a total budget of $500,000 AUD. I excel in leveraging platforms such as META Ads, DV360, The Trade Desk, Google Ads, TikTok Ads, Snapchat, and Reddit. My expertise spans various media channels including Display, SmartAds, Social Display, Programmatic Video, YouTube, BVOD, TikTok, and DOOH, with a strong emphasis on creative and A/B testing to identify top-performing campaigns that drive ROAS. I am committed to delivering impactful, data-driven marketing solutions that drive measurable business growth and elevate brand presence across the digital ecosystem.…I am a highly driven and results-oriented digital marketing professional with over 4 years of experience in planning, executing, and optimizing multi-platform advertising campaigns across global markets including the US, Latin America, Europe, Southeast Asia, Japan, and Australia. I've managed more than 100 campaigns with diverse objectives—from lead generation and brand awareness to conversions—overseeing a total budget of $500,000 AUD. I excel in leveraging platforms such as META Ads, DV360, The Trade Desk, Google Ads, TikTok Ads, Snapchat, and Reddit. My expertise spans various media channels including Display, SmartAds, Social Display, Programmatic Video, YouTube, BVOD, TikTok, and DOOH, with a strong emphasis on creative and A/B testing to identify top-performing campaigns that drive ROAS. I am committed to delivering impactful, data-driven marketing solutions that drive measurable business growth and elevate brand presence across the digital ecosystem.

Ni Luh Anik Febrianti

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I am a highly driven and results-oriented digital marketing professional with over 4 years of experience in planning, executing, and optimizing multi-platform advertising campaigns across global markets including the US, Latin America, Europe, Southeast Asia, Japan, and Australia. I've managed more than 100 campaigns with diverse objectives—from lead generation and brand awareness to conversions—overseeing a total budget of $500,000 AUD. I excel in leveraging platforms such as META Ads, DV360, The Trade Desk, Google Ads, TikTok Ads, Snapchat, and Reddit. My expertise spans various media channels including Display, SmartAds, Social Display, Programmatic Video, YouTube, BVOD, TikTok, and DOOH, with a strong emphasis on creative and A/B testing to identify top-performing campaigns that drive ROAS. I am committed to delivering impactful, data-driven marketing solutions that drive measurable business growth and elevate brand presence across the digital ecosystem.…I am a highly driven and results-oriented digital marketing professional with over 4 years of experience in planning, executing, and optimizing multi-platform advertising campaigns across global markets including the US, Latin America, Europe, Southeast Asia, Japan, and Australia. I've managed more than 100 campaigns with diverse objectives—from lead generation and brand awareness to conversions—overseeing a total budget of $500,000 AUD. I excel in leveraging platforms such as META Ads, DV360, The Trade Desk, Google Ads, TikTok Ads, Snapchat, and Reddit. My expertise spans various media channels including Display, SmartAds, Social Display, Programmatic Video, YouTube, BVOD, TikTok, and DOOH, with a strong emphasis on creative and A/B testing to identify top-performing campaigns that drive ROAS. I am committed to delivering impactful, data-driven marketing solutions that drive measurable business growth and elevate brand presence across the digital ecosystem.

Available to hire

I am a highly driven and results-oriented digital marketing professional with over 4 years of experience in planning, executing, and optimizing multi-platform advertising campaigns across global markets including the US, Latin America, Europe, Southeast Asia, Japan, and Australia. I’ve managed more than 100 campaigns with diverse objectives—from lead generation and brand awareness to conversions—overseeing a total budget of $500,000 AUD.

I excel in leveraging platforms such as META Ads, DV360, The Trade Desk, Google Ads, TikTok Ads, Snapchat, and Reddit. My expertise spans various media channels including Display, SmartAds, Social Display, Programmatic Video, YouTube, BVOD, TikTok, and DOOH, with a strong emphasis on creative and A/B testing to identify top-performing campaigns that drive ROAS. I am committed to delivering impactful, data-driven marketing solutions that drive measurable business growth and elevate brand presence across the digital ecosystem.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Malay

Advanced

Work Experience

Programmatic Trader at Trade Indy/Sqreem Technologies

May 1, 2025 - September 4, 2025

Planned, executed, and optimized multi-channel campaigns, including lead generation, YouTube, display, BVOD, Meta, and TikTok, to meet and exceed client KPIs. Implemented strategic optimization techniques to drive performance, enhance delivery, and generate actionable insights. Responded promptly to queries regarding live and upcoming campaigns, ensuring top-tier service and seamless execution. Troubleshot and resolved delivery, performance, or technical issues efficiently to maintain campaign effectiveness. Collaborated with third-party technology vendors, advertising suppliers, and publishers to streamline campaign execution. Worked closely with Trading, Operations, Technical, and Account Manager teams to align campaign strategies with client objectives and technical requirements. Prepared comprehensive performance reports and analytics to provide timely, data-driven insights. Mentored and trained junior team members to strengthen team expertise and operational efficiency.

Paid Ads Manager at Boo World

May 1, 2025 - Present

Managed global performance campaigns across Snapchat, Meta, Reddit, and TikTok to promote a dating app at scale. Conducted creative testing, A/B testing, and explored different genres and themes to identify high-performing assets that drive ROAS. Proficiently used AppsFlyer to monitor, analyze, and optimize campaign performance across iOS and Android platforms. Continuously optimized campaigns by identifying trends, generating insights, and providing strategic recommendations to improve ROAS. Worked closely with the CEO to support high-level decision-making and marketing direction.

Programmatic Trader at Trade IndY/Sqreem Technologies

May 1, 2025 - September 3, 2025

Paid Ads Manager at Boo World

May 1, 2025 - Present

Managed global performance campaigns across Snapchat, Meta, Reddit, and TikTok to promote a dating app at scale. Conducted creative testing, A/B testing, and explored different genres and themes to identify high-performing assets that drive ROAS. Proficient in using AppsFlyer to monitor, analyze, and optimize campaign performance across iOS and Android platforms. Continuously optimized campaigns by identifying trends, generating insights, and providing strategic recommendations to improve ROAS. Worked closely with the CEO to support high-level decision-making and marketing direction.

Digital Campaign Analyst at Trade Indy

April 1, 2024 - September 4, 2025

Assisted Trading team with campaign setup and creative trafficking via CM360. Set up pixel tracking through GTM to support accurate conversion and event tracking. Monitored campaign pacing and daily KPIs; captured performance screenshots and compiled weekly reports. Built and updated Looker Studio dashboards to visualize campaign metrics in real-time. Delivered campaign insights, trend analysis, and actionable recommendations to Traders, Account Managers, and clients.

Digital Campaign Analyst at Trade IndY

April 1, 2024 - September 3, 2025

Digital Marketing Specialist at Nata Connexindo

July 1, 2023 - September 4, 2025

Managed and optimized Google Ads and META Ads campaigns for real estate products across Bali, Jakarta, Jogja, and other major Indonesian cities. Led brainstorming sessions to develop creative ad concepts and refine promotional strategies for improved campaign performance. Analyzed audience demographics and campaign data to ensure precise targeting and attract high-quality leads. Collaborated with the Sales team to regularly assess lead quality and volume, using insights to refine targeting and boost campaign efficiency.

Digital Marketing Specialist at Nata Connexindo

July 1, 2023 - September 3, 2025

Managed and optimized Google Ads and META Ads campaigns for Real Estate products across Bali, Jakarta, Jogja, and other major cities in Indonesia. Led brainstorming sessions to develop creative ad concepts and refine promotional strategies for improved campaign performance. Analyzed audience demographics and campaign data to ensure precise targeting and attract high-quality leads. Collaborated with the Sales team to regularly assess lead quality and volume, using insights to refine targeting and boost campaign efficiency.