Available to hire
I’m Gabriela Callejón, a Barcelona-based graphic designer and visual content creator who thrives on turning complex ideas into clear, engaging visuals. I blend branding, illustration, and layout with a strong eye for storytelling to help brands communicate with impact across digital and print channels.
With experience from Probinstal and freelance projects, I design cohesive identities, strong presentation materials, and multimedia content that resonates with diverse audiences. I’m fluent in Spanish and English, and I enjoy collaborating remotely to deliver polished, on-brand visuals that boost engagement and conversions while prioritizing sustainable and user-friendly solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Catalan; Valencian
Intermediate
Italian
Beginner
French
Beginner
Work Experience
Freelance Graphic Designer at Self-employed
January 1, 2014 - PresentFreelance graphic design for clients in fashion, architecture, culture, education, and creative entrepreneurship. Responsibilities included logo design, visual identity, brand guidelines, custom illustrations, social media assets, and promotional reels; involved photography, photo editing, and content creation.
Architect and Graphic Designer at Probinstal electrónica
December 31, 2025 - September 29, 2025Production of corporate editorial and visual content; development of product catalogs (photography, vector illustrations, editing, and layout); design of explanatory infographics and client presentations; photography of products and events; collaboration with clients’ campaigns.
Freelance Digital Marketing at Self-employed
December 31, 2024 - September 29, 2025From planning to execution and publishing, optimized clients' social media usage; developed content strategy, visuals, and campaigns; designed posts with CTAs, produced light animations, edited videos, and managed engagement metrics across multi-platform campaigns.
Architect and Graphic Designer, Multimedia Content Creator at Probinstal
January 1, 2020 - PresentCreated annual planners, newsletters, and corporate notebooks to strengthen internal branding and client communication; optimized catalog design and promotional strategies, contributing to increased onboarding over a three-year period, enhanced product visibility, 40% sales increase, and 30% higher client acquisition. Designed infographics and technical architectural diagrams for marketing and client presentations, boosting project contracting by 60%.
Graphic Designer, Multimedia Content Creator at Independent Contractor
December 31, 2024 - October 7, 2025Conducted trend analysis and applied basic SEO optimization to digital content, increasing organic reach from 13% to 27% within three months. Planned and executed digital marketing campaigns on Instagram and Facebook, resulting in 15% increases in views and engagement. Designed and animated multimedia content (illustrations, light animations, reels, and videos) using Photoshop, Vegas Pro, and Canva, increasing audience interaction by 10%. Developed monthly content calendars strengthening brand consistency and messaging, driving up to a 10% monthly rise in profile interactions and new client conversions in the first quarter.
Graphic Designer, Multimedia Content Creator at Independent Contractor
December 31, 2022 - October 7, 2025Developed brand identities and comprehensive visual guidelines for 10+ emerging businesses, strengthening brand cohesion and recognition across digital and print channels. Created custom digital and traditional illustrations for indoor billboards, boosting brand awareness by 30% across three 4–8-week campaigns annually. Designed professional presentations, brochures, catalogs, and corporate stationery used in 8+ client pitches, improving client onboarding and collaborative projects.
Remote Architect and Graphic Designer, Multimedia Content Creator at Probinstal
January 1, 2020 - PresentRemote role delivering branding materials and graphics: created annual planners, newsletters, and corporate notebooks that strengthened internal branding and client communication. Contributed to increased client onboarding over three years; enhanced product visibility; boosted sales by 40% and client acquisitions by 30% via optimized catalog design and promotional strategies. Designed infographics and technical diagrams for marketing and client presentations to simplify complex concepts and boost contract rates (60%).
Graphic Designer, Multimedia Content Creator at Freelance (Remote)
December 31, 2024 - October 7, 2025Conducted trend analysis and applied basic SEO optimization to digital content, increasing organic reach from 13% to 27% within three months. Planned and executed digital marketing campaigns on Instagram and Facebook, boosting views and engagement by 15%. Designed and animated multimedia content (illustrations, light animations, reels, and videos) using Photoshop, Sony Vegas, and Canva, increasing audience interaction by 10%. Developed monthly content calendars to strengthen brand consistency and messaging alignment, driving up to a 10% monthly increase in profile interactions and new client conversions within the first quarter.
Freelance Remote Graphic Designer at Self-employed / Freelance
December 31, 2022 - October 7, 2025Developed brand identities and comprehensive visual guidelines for 10+ emerging businesses, strengthening brand cohesion and recognition across digital and print channels. Created custom digital and traditional illustrations for indoor billboards, boosting brand awareness by 30% across three 4–8-week campaigns annually. Designed professional presentations, brochures, catalogs, and corporate stationery, used in 8+ client pitches, that improved client onboarding and collaborative projects.
Remote Architect and Graphic Designer, Multimedia Content Creator at Probinstal
January 1, 2020 - PresentRemote design and branding work creating annual planners, newsletters, and corporate notebooks to strengthen internal branding and client communications. Resulted in increased client onboarding over three years; enhanced product visibility and sales growth by 40%, with client acquisition up 30% through optimized catalog design and promotional strategies. Designed infographics and technical architectural diagrams to simplify complex concepts for marketing and client presentations, contributing to a 60% increase in project contracting. Skills applied included photography, vector illustrations, and layout design.
Freelance Remote Graphic Designer, Multimedia Content Creator at Freelance
December 31, 2024 - October 7, 2025Conducted trend analysis and applied basic SEO optimization to digital content, increasing organic reach from 13% to 27% within three months. Planned and executed digital marketing campaigns on Instagram and Facebook, yielding measurable increases in views and engagement (~15%). Designed and animated multimedia content (illustrations, light animations, reels, and videos) using Photoshop, Sony Vegas, and Canva, increasing audience interaction by ~10%. Developed monthly content calendars to strengthen brand consistency and messaging alignment, driving up to a 10% monthly increase in profile interactions and new client conversions within the first quarter.
Freelance Remote Graphic Designer at Freelance
December 31, 2022 - October 7, 2025Developed brand identities and comprehensive visual guidelines for 10+ emerging businesses, strengthening brand cohesion and recognition across digital and print channels. Created custom digital and traditional illustrations for indoor billboards, boosting brand awareness across campaigns. Designed professional presentations, brochures, catalogs, and corporate stationery used in client pitches, improving onboarding and collaboration.
Hybrid Architect and Graphic Designer, Multimedia Content Creator at Probinstal
January 1, 2020 - PresentHybrid Architect and Graphic Designer responsible for creating annual planners, newsletters, and corporate notebooks to strengthen internal branding and client communication; contributed to onboarding growth over three years, enhanced product visibility, and increased sales by 40% with 30% more client acquisitions through optimized catalog design and promotional strategies. Also designed infographics and architectural diagrams to simplify concepts for marketing and client presentations, supporting a 60% rise in project contracting. Skills include photography, vector illustrations, and layout design.
Graphic Designer, Multimedia Content Creator (Freelance) at Freelance Remote
December 31, 2024 - October 9, 2025Contributed to trend analysis and basic SEO optimization of digital content, raising organic reach from 13% to 27% within three months. Planned and executed marketing campaigns on Instagram and Facebook, boosting views and engagement by 15%. Designed and animated multimedia content (illustrations, light animations, reels, and videos) using Photoshop, Sony Vegas, and Canva, increasing audience interaction by 10%. Developed monthly content calendars to strengthen brand consistency and messaging, driving up to a 10% monthly increase in profile interactions and new client conversions in the first quarter.
Graphic Designer (Freelance) at Freelance Remote
December 31, 2022 - October 9, 2025Developed brand identities and visual guidelines for 10+ emerging businesses, strengthening brand cohesion across digital and print channels. Created custom digital and traditional illustrations for indoor billboards, boosting brand awareness by 30% across multiple 4–8-week campaigns. Designed professional presentations, brochures, catalogs, and corporate stationery used in 8+ client pitches, improving onboarding and collaborative projects.
Hybrid Architect and Graphic Designer, Multimedia Content Creator at Probinstal
January 1, 2020 - November 10, 2025Created annual planners, newsletters, and corporate notebooks to strengthen internal branding and client communication, contributing to increased client onboarding over a three-year period. Enhanced product visibility by designing optimized catalogs and targeted visuals, boosting sales by 40% and client acquisition by 30%. Designed infographics and technical architectural diagrams to simplify complex concepts for marketing and client presentations, helping to boost project contracting by 60%.
Graphic Designer, Multimedia Content Creator (Freelance, Remote) at Freelance
January 1, 2024 - January 1, 2024Conducted trend analysis and implemented basic SEO-driven content strategies, increasing organic reach from 13% to 50% in three months. Planned and executed digital marketing campaigns on Instagram and Facebook, resulting in measurable increases in views and engagement by 15%. Designed and animated multimedia content (illustrations, light animations, reels, and videos) using Photoshop, Sony Vegas, and Canva, increasing audience interaction by 10%. Developed monthly content calendars that strengthened brand consistency and messaging alignment, driving up to a 10% monthly increase in profile interactions and new client conversions within the first quarter.
Graphic Designer, Multimedia Content Creator (Freelance, Remote) at Freelance
January 1, 2022 - January 1, 2022Developed brand identities and comprehensive visual guidelines for 10+ emerging businesses, strengthening brand cohesion and recognition across digital and print channels. Created custom digital and traditional illustrations for indoor billboards, boosting brand awareness by 30% across campaigns. Designed professional presentations, brochures, catalogs, and corporate stationery used in 8+ client pitches, improving onboarding and collaborative projects.
Remote Graphic Designer, Multimedia Content Creator at Freelance
January 1, 2022 - December 31, 2024Conducted trend analyses and implemented basic SEO-driven content strategies, increasing organic reach from 13% to 50% in three months; planned and executed Instagram and Facebook campaigns; designed and animated multimedia content (illustrations, light animations, reels, videos) using Photoshop, Sony Vegas, and Canva; developed monthly content calendars to strengthen brand consistency and drive up to 10% monthly increases in profile interactions and new client conversions.
Remote Graphic Designer at Freelance
January 1, 2020 - December 31, 2022Developed brand identities and visual guidelines for 10+ emerging businesses; created custom digital and traditional illustrations for indoor billboards; designed presentations, brochures, catalogs, and corporate stationery used in client pitches to improve onboarding and collaborative projects.
Education
Architecture at Universidad Central de Venezuela (UCV)
January 1, 2008 - December 31, 2014Diploma in Photographic Techniques and Arts at AVECOFA
January 11, 2030 - January 1, 2014Master’s Degree in Cultural Heritage Management and Museology at Universitat de Barcelona (UB)
January 1, 2015 - December 31, 2017Master’s degree in cultural heritage management and museology at Universitat de Barcelona (UB)
January 11, 2030 - October 7, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - October 7, 2025Master’s degree in cultural heritage management and museology at Universitat de Barcelona (UB)
January 11, 2030 - October 7, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - October 7, 2025Master’s degree at Universitat de Barcelona (UB)
January 11, 2030 - October 7, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - October 7, 2025Master’s degree in cultural heritage management and museology at Universitat de Barcelona (UB)
January 11, 2030 - October 9, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - October 9, 2025Master’s degree in cultural heritage management and museology at Universitat de Barcelona (UB)
January 11, 2030 - November 10, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - November 10, 2025Master's degree in cultural heritage management and museology at Universitat de Barcelona (UB)
January 11, 2030 - December 1, 2025Architecture at Universidad Central de Venezuela (UCV)
January 11, 2030 - December 1, 2025Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Real Estate & Construction, Software & Internet, Other, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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