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I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.…I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.

Christina Touma

Marketer, Marketing Strategist, Social Media Manager, +3

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I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.…I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.

Available to hire

I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

French

Advanced

Arabic

Fluent

Spanish; Castilian

Beginner

Work Experience

Market Research Analyst at Masharii SAL. | Real Estate

March 1, 2023 - September 3, 2025

Developed rebranding and integrated marketing communications strategy to strengthen market position and regional expansion through value-add differentiation. Analyzed over 500 properties and construction sites using field surveys and Excel modelling to optimize pricing and procurement strategies, increasing profit margins by 8% and reducing costs by 5%. Managed Airbnb customer service operations, resolving 95% of issues within 24 hours and boosting positive customer reviews by 15%.

Marketing, Sales & Expansion at Chateau Heritage | FMCG Winery

July 1, 2023 - September 3, 2025

Represented the brand at ProWein, engaging with 30+ international distributors which led to 15% sales growth in key markets. Secured brand coverage in a major Italian wine magazine through strategic partnerships, driving global visibility and demand. Developed European market expansion strategy that enabled entry into three new countries and increased export revenue by 20%.

Social Media Marketing & Customer Service at Ebéne Chocolat Artisanal | Luxury FMCG Chocolate

April 1, 2024 - September 3, 2025

Boosted Instagram engagement by 40% through tailored content creation, driving a 15% increase in e-commerce sales. Created over 50 luxury-aligned marketing posts that grew social media followers by 60%, showcasing strong brand storytelling. Implemented query management system to improve customer service response time by 50%, enhancing satisfaction.

Market Research Analyst at Masharii SAL. | Real Estate

March 1, 2023 - September 3, 2025

Developed a rebranding strategy and comprehensive, integrated marketing communications plan to strengthen market position and regional expansion through value-add differentiation. Analyzed and surveyed data from 500+ properties using field surveys and advanced Excel modeling, enabling the development of optimized pricing models that increased profit margins by 8%. Conducted demand analysis on 500+ construction sites via on-site data collection and statistical analysis in Excel, recommending procurement strategies that reduced costs by 5%. Managed Airbnb customer service operations resolving 95% of issues within 24 hours, resulting in a 15% increase in positive customer reviews.

Marketing, Sales & Expansion at Chateau Heritage | FMCG Winery

July 1, 2023 - September 3, 2025

Represented the brand at ProWein in Germany engaging 30+ international distributors through targeted pitching and networking, achieving 15% sales growth in key markets. Secured brand coverage in an Italian wine magazine by initiating strategic partnerships, driving global visibility and increasing demand. Developed a European market expansion strategy using competitor analysis and export data insights, securing entry into three new countries and boosting export revenue by 20%.

Social Media Marketing & Customer Service at Ebène Chocolat Artisanal | FMCG (Luxury Chocolate)

April 1, 2024 - September 3, 2025

Boosted Instagram engagement by 40% through tailored content creation with high-quality visuals showcasing the brand’s craftsmanship and premium positioning, driving a 15% increase in e-commerce sales. Designed and executed 50+ visually compelling marketing posts aligned with luxury branding principles, growing social media followers by 60% and strengthening luxury product lifestyle management and brand storytelling. Streamlined customer service operations by implementing a query management system, improving response time by 50% and enhancing customer satisfaction.