Christina Touma
I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and…
About
I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.
- 2 years' experience
- Joined September 2025
Languages
- EnglishAdvanced
- FrenchAdvanced
- ArabicFluent
- Spanish; CastilianBeginner
Industry experience
- Consumer Goods
- Retail
- Real Estate & Construction
- Travel & Hospitality
- Wholesale & Distribution
Work experience· 6 roles
Boosted Instagram engagement by 40% through tailored content creation with high-quality visuals showcasing the brand’s craftsmanship and premium positioning, driving a 15% increase in e-commerce sales. Designed and executed 50+ visually compelling marketing posts aligned with luxury branding principles, growing social media followers by 60% and strengthening luxury product lifestyle management and brand storytelling. Streamlined customer service operations by implementing a query management system, improving response time by 50% and enhancing customer satisfaction.
Boosted Instagram engagement by 40% through tailored content creation, driving a 15% increase in e-commerce sales. Created over 50 luxury-aligned marketing posts that grew social media followers by 60%, showcasing strong brand storytelling. Implemented query management system to improve customer service response time by 50%, enhancing satisfaction.
Represented the brand at ProWein in Germany engaging 30+ international distributors through targeted pitching and networking, achieving 15% sales growth in key markets. Secured brand coverage in an Italian wine magazine by initiating strategic partnerships, driving global visibility and increasing demand. Developed a European market expansion strategy using competitor analysis and export data insights, securing entry into three new countries and boosting export revenue by 20%.
Education
Certifications and awards· 6
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