Christina Touma

Available to hire

I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and…

About

I am a Master’s graduate in Strategic Marketing and Communications at IE Business School with proven experience in driving sales growth, expanding international markets, and enhancing e-commerce engagement in FMCG and Luxury Sectors through data-driven strategies. I have experience in marketing strategy, social media management, and branding, with a track record of executing impactful campaigns and securing global visibility through strategic partnerships. I am fluent in English, French, and Arabic, with beginner Spanish and am seeking a marketing role to deliver innovative, results-oriented strategies and drive brand growth.

  • 2 years' experience
  • Joined September 2025

Languages

  • EnglishAdvanced
  • FrenchAdvanced
  • ArabicFluent
  • Spanish; CastilianBeginner

Industry experience

  • Consumer Goods
  • Retail
  • Real Estate & Construction
  • Travel & Hospitality
  • Wholesale & Distribution

Work experience· 6 roles

Social Media Marketing & Customer Service · Ebène Chocolat Artisanal | FMCG (Luxury Chocolate)Apr 2024 – Sep 2025 · 1 yr 6 mos

Boosted Instagram engagement by 40% through tailored content creation with high-quality visuals showcasing the brand’s craftsmanship and premium positioning, driving a 15% increase in e-commerce sales. Designed and executed 50+ visually compelling marketing posts aligned with luxury branding principles, growing social media followers by 60% and strengthening luxury product lifestyle management and brand storytelling. Streamlined customer service operations by implementing a query management system, improving response time by 50% and enhancing customer satisfaction.

Social Media Marketing & Customer Service · Ebéne Chocolat Artisanal | Luxury FMCG ChocolateApr 2024 – Sep 2025 · 1 yr 6 mos

Boosted Instagram engagement by 40% through tailored content creation, driving a 15% increase in e-commerce sales. Created over 50 luxury-aligned marketing posts that grew social media followers by 60%, showcasing strong brand storytelling. Implemented query management system to improve customer service response time by 50%, enhancing satisfaction.

Marketing, Sales & Expansion · Chateau Heritage | FMCG WineryJul 2023 – Sep 2025 · 2 yrs 3 mos

Represented the brand at ProWein in Germany engaging 30+ international distributors through targeted pitching and networking, achieving 15% sales growth in key markets. Secured brand coverage in an Italian wine magazine by initiating strategic partnerships, driving global visibility and increasing demand. Developed a European market expansion strategy using competitor analysis and export data insights, securing entry into three new countries and boosting export revenue by 20%.

Marketing, Sales & Expansion · Chateau Heritage | FMCG WineryJul 2023 – Sep 2025 · 2 yrs 3 mos
Market Research Analyst · Masharii SAL. | Real EstateMar 2023 – Sep 2025 · 2 yrs 7 mos
Market Research Analyst · Masharii SAL. | Real EstateMar 2023 – Sep 2025 · 2 yrs 7 mos

Education

Master in Strategic Marketing & Communications · IE Business School2024 – 2025
Bachelor of Science in Business Administration · Lebanese American University2021 – 2024
Master in Strategic Marketing & Communications · IE Business School2024 – 2025
Bachelor of Science in Business Administration · Lebanese American University2021 – 2024

Certifications and awards· 6

HubSpot certificate2030 – 2025
IRB exempt research (CITI Program)2030 – 2025
Generative AI for business professionals (IE certificate)2030 – 2025
HubSpot certificate2030 – 2025

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