I am a strategic and results-driven marketing professional with proven experience in digital marketing, brand management, and strategic planning across diverse industries. I excel at developing data-driven campaigns that enhance customer engagement, improve brand visibility, and drive business growth. My strengths lie in combining marketing insights with creative execution to deliver measurable outcomes. I have adeptly managed multi-channel campaigns, built strong client relationships, and led projects from concept to completion within fast-paced environments. I bring strong communication, presentation, and leadership skills, along with critical thinking and problem-solving abilities, to every initiative I undertake.

Sinethranasinghe

I am a strategic and results-driven marketing professional with proven experience in digital marketing, brand management, and strategic planning across diverse industries. I excel at developing data-driven campaigns that enhance customer engagement, improve brand visibility, and drive business growth. My strengths lie in combining marketing insights with creative execution to deliver measurable outcomes. I have adeptly managed multi-channel campaigns, built strong client relationships, and led projects from concept to completion within fast-paced environments. I bring strong communication, presentation, and leadership skills, along with critical thinking and problem-solving abilities, to every initiative I undertake.

Available to hire

I am a strategic and results-driven marketing professional with proven experience in digital marketing, brand management, and strategic planning across diverse industries. I excel at developing data-driven campaigns that enhance customer engagement, improve brand visibility, and drive business growth. My strengths lie in combining marketing insights with creative execution to deliver measurable outcomes.

I have adeptly managed multi-channel campaigns, built strong client relationships, and led projects from concept to completion within fast-paced environments. I bring strong communication, presentation, and leadership skills, along with critical thinking and problem-solving abilities, to every initiative I undertake.

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Work Experience

Marketing Manager at China Lanka International Construction (PVT) LTD
December 31, 2023 - September 3, 2025
Led a team to deliver integrated marketing campaigns, increasing brand visibility by 5%. Developed marketing strategies to support large-scale projects, contributing to contracts. Coordinated end-to-end campaigns across print, events, and corporate communications. Conducted competitor and market research to identify new opportunities. Supported senior management in preparing budgets and campaign reports. Assisted in planning promotional activities for infrastructure projects. Managed daily marketing communications and supplier coordination. Developed content for brochures and print materials to ensure employees’ safety.
Social Media Specialist at High Royal Online Clothing Store
December 31, 2021 - September 3, 2025
Managed Instagram and Facebook pages, growing followers and generating leads. Created and scheduled engaging content (images, reels, promotions) to increase customer engagement. Ran targeted ad campaigns that improved online sales by 25%. Executed retargeting ads to increase mental availability by 12%.
Social Media Specialist at Tulip Kids Online Clothing Store (PVT) LTD
December 31, 2022 - September 3, 2025
Managed Instagram and Facebook pages, growing followers. Created and scheduled engaging content and competitions to increase customer engagement. Ran targeted ad campaigns that improved online sales by 15%. Ran retargeting ads to increase mental availability and repeat purchases. Developed a website and integrated it with social media pages to promote the brand.
Marketing Specialist (Internship) at Africa Soul Food
November 30, 2024 - September 3, 2025
Led a 5-member team to analyze client expectations and identify marketing challenges, contributing actionable solutions for improved branding. Conducted competitor and market research to uncover new customer segments and guide promotional strategy. Advised business owners on weaknesses in existing marketing materials, helping strengthen messaging and brand consistency. Co-developed social media promotional activities, introducing interactive campaigns that increased audience engagement. Designed content samples and refreshed logo concepts to enhance brand identity and recognition. Created budget-conscious marketing strategies that optimized resources across digital channels while maintaining effectiveness.

Education

International Master of Business Administration in Marketing at University of South Australia
January 1, 2023 - December 31, 2025
Professional Certificate in Marketing Level 4 at The Chartered Institute of Marketing (CIM)
January 1, 2014 - December 31, 2017
Bachelor of Science in Marketing Management (Special) at University of Sri Jayewardenepura
January 1, 2011 - December 31, 2016

Qualifications

Professional Certificate in Marketing Level 4
January 1, 2014 - December 31, 2017

Industry Experience

Real Estate & Construction, Retail, Media & Entertainment, Professional Services, Consumer Goods