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I am a bilingual Spanish-English MSc Data Science student passionate about digital marketing, particularly in performance-driven campaigns. With several years of experience in planning and optimizing campaigns for international markets including the USA, Canada, and Latin America, I bring a strong analytical mindset combined with hands-on expertise in media buying and programmatic advertising. I specialize in leveraging audience insights and campaign data using tools like Meta Ads, Google Ads, and DV360 to maximize ROI and meet business KPIs. I enjoy collaborating with global teams and thrive in dynamic environments where adaptability and critical thinking are essential.…I am a bilingual Spanish-English MSc Data Science student passionate about digital marketing, particularly in performance-driven campaigns. With several years of experience in planning and optimizing campaigns for international markets including the USA, Canada, and Latin America, I bring a strong analytical mindset combined with hands-on expertise in media buying and programmatic advertising. I specialize in leveraging audience insights and campaign data using tools like Meta Ads, Google Ads, and DV360 to maximize ROI and meet business KPIs. I enjoy collaborating with global teams and thrive in dynamic environments where adaptability and critical thinking are essential.

Jose Carlos Saldana Hidalgo

Digital Marketer, Performance Marketer, Marketing Analyst

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I am a bilingual Spanish-English MSc Data Science student passionate about digital marketing, particularly in performance-driven campaigns. With several years of experience in planning and optimizing campaigns for international markets including the USA, Canada, and Latin America, I bring a strong analytical mindset combined with hands-on expertise in media buying and programmatic advertising. I specialize in leveraging audience insights and campaign data using tools like Meta Ads, Google Ads, and DV360 to maximize ROI and meet business KPIs. I enjoy collaborating with global teams and thrive in dynamic environments where adaptability and critical thinking are essential.…I am a bilingual Spanish-English MSc Data Science student passionate about digital marketing, particularly in performance-driven campaigns. With several years of experience in planning and optimizing campaigns for international markets including the USA, Canada, and Latin America, I bring a strong analytical mindset combined with hands-on expertise in media buying and programmatic advertising. I specialize in leveraging audience insights and campaign data using tools like Meta Ads, Google Ads, and DV360 to maximize ROI and meet business KPIs. I enjoy collaborating with global teams and thrive in dynamic environments where adaptability and critical thinking are essential.

Available to hire

I am a bilingual Spanish-English MSc Data Science student passionate about digital marketing, particularly in performance-driven campaigns. With several years of experience in planning and optimizing campaigns for international markets including the USA, Canada, and Latin America, I bring a strong analytical mindset combined with hands-on expertise in media buying and programmatic advertising.

I specialize in leveraging audience insights and campaign data using tools like Meta Ads, Google Ads, and DV360 to maximize ROI and meet business KPIs. I enjoy collaborating with global teams and thrive in dynamic environments where adaptability and critical thinking are essential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Programmatic Executive Global COE at Havas Media

August 1, 2024 - September 3, 2025

Obtained through a scholarship to be part of the global center of excellence. Managed and optimized digital campaigns for Shell USA/Canada and MSC Cruises using DSP platforms including DV360, Amazon DSP, Adelphic, Yahoo, and Teads. Conducted KPI-based optimizations and campaign performance analysis, delivering strategic insights. Collaborated with global teams and stakeholders in both English and Spanish.

Media Planner at Havas Media

December 1, 2023 - September 3, 2025

Developed and analyzed campaign performance data to improve Return on Ad Spend (ROAS) and audience engagement. Led omnichannel media strategies and designed advertising proposals supported by insights and audience data.

Media Planner & Trading Executive at Havas Media & Mediacom

October 1, 2021 - September 3, 2025

Developed and executed digital marketing campaigns for major global brands including Huawei, Toyota, Avon, Volkswagen, and Movistar. Supervised planning, budgeting, media buying, and campaign reporting. Led cross-functional teams for implementation and performance tracking.