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I am Lu, a passionate creative professional born on January 7, 1985, in Ilmenau, Thuringia. With a strong background in design and communication, I have built a career freelancing as an Art Director, Illustrator, Communication Designer, and Creative Strategist, focusing on impactful and innovative solutions. I thrive in collaborative environments and enjoy contributing to meaningful projects that drive positive change.
In addition to my freelance work, I am deeply engaged in civic and sustainable initiatives. As a co-founder of WeRepack, I help promote packaging reuse in e-commerce, and I volunteer with Rehab Republic, a creative collective raising awareness for sustainable development. I also lead workshops in product design for aspiring designers, sharing my knowledge and passion to foster the next generation of creatives.
Experience Level
Language
English
Fluent
French
Intermediate
Spanish; Castilian
Intermediate
Slovak
Beginner
Work Experience
Member at Creative Collective Sichtbarmacher:innen e.G.
January 1, 2022 - PresentAs a member of the Creative Collective Sichtbarmacher:innen e.G., I contribute collaborative creative work since 2022, engaging in projects that promote visual communication and community involvement.
Workshop Lead, Product Design at School of Design (Fachoberschule für Gestaltung), Rosenheim
December 31, 2023 - September 3, 2025Led workshops on product design, teaching design principles and fostering creativity among students from 2018 to 2023.
Freelance Art Director, Illustrator, Communication Designer & Creative Strategist at Self-employed
January 1, 2015 - PresentSince 2015, I have worked independently providing art direction, illustration, communication design, and strategic creative consulting services for various clients, including Bavarian State Agency for Civic Education and leading universities.
Member at Creative Collective Sichtbarmacher:innen e.G.
January 1, 2022 - PresentMember of a creative collective since 2022, contributing to collaborative projects focused on innovative and sustainable design approaches.
Workshop Lead, Product Design at School of Design (Fachoberschule für Gestaltung), Rosenheim
December 31, 2023 - September 3, 2025Led workshops in product design, mentoring and teaching design students between 2018 and 2023, fostering creativity and technical skills.
Freelance Art Director, Illustrator, Communication Designer & Creative Strategist
January 1, 2015 - PresentSince 2015, worked freelance managing creative projects including art direction, illustration, communication design, and creative strategy for varied clients in education, social entrepreneurship, and civic engagement.
Member at Creative Collective Sichtbarmacher:innen e.G.
January 1, 2022 - PresentAs a member of this creative cooperative since 2022, I engage collaboratively on projects that emphasize social impact, innovation, and sustainable design solutions. The collective works on diverse creative endeavors, fostering visibility for meaningful causes.
Workshop Lead, Product Design at School of Design (Fachoberschule für Gestaltung), Rosenheim
January 1, 2023 - September 3, 2025From 2018 to 2023, I led workshops in product design, teaching and mentoring students in creative processes, design thinking, and practical skills in design. This role allowed me to share knowledge and inspire future designers in a structured educational environment.
Freelance Art Director, Illustrator, Communication Designer & Creative Strategist at Self-employed
January 1, 2015 - PresentSince 2015, I have provided freelance services in art direction, illustration, communication design, and creative strategy. I develop visual concepts and designs for diverse clients, helping brands and organizations communicate their messages effectively and creatively.
Education
Certificate at Social Entrepreneurship Academy, Munich
January 1, 2018 - December 31, 2019Bachelor of Arts in Design at University of Applied Sciences Munich, Faculty of Design
January 1, 2010 - December 31, 2015Exchange Semester at University of Fine Arts and Design, Bratislava, Slovakia
January 1, 2013 - December 31, 2013Vocational School for Wood Sculpture at Munich
January 1, 2007 - December 31, 2010Full-time Internship at Riess Photo Design
January 1, 2005 - December 31, 2006Certificate at RANAS Method – Systematic Promotion of Behavior Change in Development Projects
January 1, 2024 - January 1, 2024Certificate in Social Innovation at Social Entrepreneurship Academy, Munich
January 1, 2018 - January 1, 2019Bachelor of Arts in Design at University of Applied Sciences Munich, Faculty of Design
January 1, 2010 - January 1, 2015Exchange Semester at University of Fine Arts and Design, Bratislava, Slovakia
January 1, 2013 - December 31, 2013Vocational Training at Vocational School for Wood Sculpture, Munich
January 1, 2007 - January 1, 2010Full-time Internship at Riess Photo Design
January 1, 2005 - January 1, 2006Certificate at RANAS Method – Systematic Promotion of Behavior Change in Development Projects
January 1, 2024 - January 1, 2024Certificate in Social Innovation at Social Entrepreneurship Academy, Munich
January 1, 2018 - January 1, 2019Bachelor of Arts in Design at University of Applied Sciences Munich, Faculty of Design
January 1, 2010 - January 1, 2015Exchange Semester at University of Fine Arts and Design, Bratislava, Slovakia
January 1, 2013 - January 1, 2013Vocational Training at Vocational School for Wood Sculpture, Munich
January 1, 2007 - January 1, 2010Qualifications
Machine Operator Certificate (TSM1)
January 11, 2030 - September 3, 2025Driver’s License (B)
January 11, 2030 - September 3, 2025Certificate, RANAS Method – Systematic Promotion of Behavior Change in Development Projects
January 1, 2024 - September 3, 2025Machine Operator Certificate (TSM1)
January 11, 2030 - September 3, 2025Driver’s License (B)
January 11, 2030 - September 3, 2025Certificate, RANAS Method – Systematic Promotion of Behavior Change in Development Projects
January 1, 2024 - September 3, 2025Certificate in Social Innovation
January 1, 2018 - January 1, 2019Machine Operator Certificate (TSM1)
January 11, 2030 - September 3, 2025Driver’s License (B)
January 11, 2030 - September 3, 2025Industry Experience
Education, Government, Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet, Retail
Experience Level
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