Evgenii Pavliukov

Led end-to-end influencer and brand campaigns as an embedded strategist for DTC/SaaS clients, aligning creator programs with launch objectives to drive engagement and conversions. Optimized influencer strategy and targeting for TikTok/Instagram managing high-volume ad launches and campaign analytics achieving measurable ROI. Reduced cost-per-view by 3x and cost-per-install by 50% integrating advanced analytics. Launched Oral-B & Braun influencer-supported product campaigns exceeding first-month sales targets by 30% collaborating with stakeholders and KOLs.

Senior Manager, Influencer Strategy at Digital Resources

Managed 300+ influencer marketing campaigns on Instagram, YouTube, TikTok, and Telegram with a 95% KPI success rate. Led a 12-person influencer team doubling operational efficiency through workflow streamlining and coaching. Developed and executed PR and influencer strategies resulting in 60% brand awareness boost and 50% CPI reduction. Negotiated long-term influencer contracts reducing costs by 25% while increasing campaign continuity. Applied data insights to improve campaign targeting increasing reach by 30% and saving 15% in spend.

Senior Manager, Influencer Marketing & Content Activations at Publicis Groupe

Managed $1M influencer activations across Gillette, Pantene, Pampers, and Head & Shoulders driving brand and conversion growth. Orchestrated flagship strategic marketing partnerships in Eastern Europe for Old Spice and Gillette boosting brand visibility and achieving 15% cross-sales uplift. Introduced segmented influencer creative strategy for P&G increasing brand metrics by 20% and CTR by 75%. Coordinated creative processes, tracked launches, and reported performance contributing to 20% YoY revenue increase. Cultivated strategic partnerships with content producers achieving 20% cost savings. Executed influencer-driven launches for Snickers, Mars, Coca-Cola, Avon, and Puig driving viral shares, high UGC engagement, and 120% lift in consumer interaction.

Influencer Account Manager at Happy Monday

Implemented creator evaluation and management systems overseeing video QC and technical standards for influencer collaborations across social channels. Led multiple social media and influencer marketing projects that boosted brand awareness by 150% driving sales growth.

Led full lifecycle influencer campaigns including creator sourcing, onboarding, and collaboration to optimize cost-per-acquisition and creative outcomes. Developed influencer content strategy using analytics on YouTube and Instagram, generating 2× ROI and a 30% sales uplift for a SaaS brand. Integrated advanced analytics to reduce cost-per-view by 3x and cost-per-install by 50%. Launched influencer-supported product campaigns with Oral-B and Braun in a new market, surpassing first-month sales targets by 30%.

Senior Manager, Influencer Strategy at Leading Eastern European media holding company

Managed over 300 high-volume influencer campaigns achieving 95% KPI success by emphasizing organization and accountability. Led a 12-person influencer team, increasing operational efficiency by 50% through workflow streamlining and coaching. Developed and executed PR and influencer marketing strategies that resulted in a 60% boost in brand awareness and a 50% reduction in cost-per-install (CPI). Negotiated long-term influencer contracts reducing costs by 25% while increasing campaign continuity. Applied data insights to improve campaign targeting, increasing reach by 30% and saving 15% in spend.

Senior Manager, Influencer Marketing & Content Activations at Publicis Groupe

Managed $1M influencer activations across major brands including Gillette, Pantene, Pampers, and Head & Shoulders, driving brand and conversion growth. Orchestrated flagship strategic marketing partnerships in Eastern Europe for Old Spice and Gillette, boosting brand visibility and cross-sales by 15%. Introduced segmented influencer creative strategies for P&G, increasing brand metrics by 20% and CTR by 75%. Coordinated the creative process, aligned content with brand DNA and strategy, and tracked/reporting campaign performance contributing to a 20% YoY revenue increase. Cultivated strategic partnerships with content producers and creators to achieve a 20% rise in savings. Executed influencer-driven launches for Snickers, Mars, Coca-Cola, Avon, and Puig, driving viral shares, high UGC engagement, and 120% increase in consumer interaction.

Influencer Account Manager at Happy Monday

Implemented new creator evaluation systems and relationship management software, improving communication and fostering positive relationships with influencers and creators, reducing response times by 40%. Led multiple social media and influencer marketing projects, boosting brand awareness by 150% and driving sales growth.

Influencer Marketing Project Manager at Local Kitchen

Optimized influencer content strategy and targeting via data analytics on YouTube & Instagram, generating 2× ROI and 30% sales uplift for a SaaS brand. Reduced CPV by 3x and cost per install by 50% by integrating advanced analytics into the influencer program strategy.

Senior Manager, Influencer Strategy at Digital Resources

Launched Oral‑B & Braun influencer-supported campaigns in a new market, collaborating with stakeholders and KOLs to exceed first‑month sales targets by 30%. Led influencer campaigns for DTC SaaS clients with content briefs and quality control, driving engagement and conversions. Negotiated long‑term influencer contracts, reducing costs by 25% while increasing campaign continuity. Led a 12‑person influencer team, boosting operational efficiency by 50% via workflow optimization and coaching. Developed and executed PR and influencer strategies that raised brand awareness by 60% and cut CPI by 50%. Applied data insights to improve targeting, increasing reach by 30% and saving 15% in spend.

Senior Manager, Influencer Marketing & Content Activations at Publicis Groupe

Managed $1M in influencer activations across multiple brands (Gillette, Pantene, Pampers, H&S), driving brand and conversion growth. Led launches for Snickers, Mars, Coca‑Cola, Avon, and Puig, generating viral shares and high UGC engagement. Orchestrated Eastern Europe partnerships for Old Spice and Gillette, delivering visibility gains and cross‑sales uplift. Introduced segmented influencer creative strategy for P&G, increasing brand metrics by 20% and CTR by 75%. Coordinated creative processes and content aligned with brand DNA, tracking launches and contributing to 20% YoY revenue growth. Built strategic partnerships with content producers, achieving 20% cost savings.