I am a IT and digital marketing professional with experience in web development, digital project management, and applying AI-powered solutions to automate processes. I enjoy building scalable web tools, optimizing marketing funnels, and delivering practical, user-friendly digital experiences. I excel at coordinating end-to-end projects, shaping strategies, and collaborating with cross-functional teams to achieve business goals. I combine technical know-how with a pragmatic mindset to drive results and innovation.

Francesca Leonzi

I am a IT and digital marketing professional with experience in web development, digital project management, and applying AI-powered solutions to automate processes. I enjoy building scalable web tools, optimizing marketing funnels, and delivering practical, user-friendly digital experiences. I excel at coordinating end-to-end projects, shaping strategies, and collaborating with cross-functional teams to achieve business goals. I combine technical know-how with a pragmatic mindset to drive results and innovation.

Available to hire

I am a IT and digital marketing professional with experience in web development, digital project management, and applying AI-powered solutions to automate processes. I enjoy building scalable web tools, optimizing marketing funnels, and delivering practical, user-friendly digital experiences.

I excel at coordinating end-to-end projects, shaping strategies, and collaborating with cross-functional teams to achieve business goals. I combine technical know-how with a pragmatic mindset to drive results and innovation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Italian
Fluent
English
Advanced
French
Advanced
Spanish; Castilian
Advanced

Work Experience

Freelance at Self-employed
November 1, 2012 - Present
Provided strategic web development services including design, development, and maintenance of personalized web solutions tailored to support business needs. Developed web-oriented software applications to improve internal efficiency and automate processes. Executed digital marketing strategies including SEO, content optimization, campaign management on Google Ads and Meta Ads, and conversion funnel creation. Consulted IT and digital strategies for companies and public entities to enhance digital presence and select appropriate technological solutions. Managed digital projects from briefing to delivery with focus on timing, budget, and client expectations. Integrated AI technologies to enhance digital tools and automation from content generation to predictive data analysis.
Docente di informatica at Imprendo School s.r.l. - Tortoreto (TE)
March 1, 2025 - Present
Taught courses on digital tools, software applications for public administration, email management, digital security, secretarial digital competences, and office automation software.
Consulente at IZSAM – Istituto Zooprofilattico Sperimentale Abruzzo e Molise
February 28, 2024 - September 3, 2025
Developed web-oriented software with Oracle DB for public health veterinary sector.
Docente di informatica e programmazione at Various Educational Entities (Nexus, Insight&Co., Infobasic, ITS, Eventitalia, AVS Studio, Formidouble)
January 31, 2023 - September 3, 2025
Provided training on database management, programming languages (HTML, CSS, JavaScript, PHP, Java), software development methodologies, and digital competences with focus on security and network management.
Assistant Director at BNI Italia - Regional Abruzzo
September 1, 2020 - Present
Managed referral marketing and business networking activities as Assistant Director for regional BNI organization.
Employee at Webloom s.r.l., Rome
March 31, 2019 - September 3, 2025
Developed management software modules for professional orders, with focus on software development and IT consultancy.
Consultant at Geb Software s.r.l., Rome
June 30, 2018 - September 3, 2025
Developed web applications on Drupal, Wordpress, and Moodle frameworks using PHP, MySQL, JavaScript, HTML, CSS and executed social media marketing activities.
Responsible for software development at Lviiier Italia s.r.l.
June 30, 2017 - September 3, 2025
Led development and coordination for pediatricians’ software functionalities, installations, and customer care using PHP, HTML, Ajax, JavaScript, MySQL.
Partner and IT Manager at Pikit, Teramo
November 30, 2012 - September 3, 2025
Managed IT, designed and developed websites and software for a communication and web agency.
Consultant at S.I. Consulting s.r.l., Rome
June 30, 2009 - September 3, 2025
Developed and designed web form workflow using Microsoft .NET technologies and Oracle database, contributing to the NET@Siu project.
Consultant at Technology Reply s.r.l., Rome
June 30, 2005 - September 3, 2025
Maintained and developed statistical modules for the national bovine registry website, developed PL/SQL components and web interfaces using Perl and Oracle Portal.
Freelance at Tooltip
November 1, 2012 - Present
Strategic web development: designing, developing, and maintaining customized web solutions aimed at business support and efficiency. Developed institutional, e-commerce, and custom platforms using CMS like WordPress, Drupal, and PrestaShop with a focus on usability, performance, and tangible results. Developed web-oriented software applications to improve internal efficiency and automate processes. Managed digital marketing and SEO activities including SEO optimization, content creation, and online ad campaigns. Provided IT and digital consultancy to companies and public entities to improve digital presence and technology adoption. Coordinated all project phases with attention to timing, budget, and client expectations. Integrated AI technologies to enhance digital tools and automate activities, improving efficiency and competitiveness. Currently ongoing since 2012.
Docente di informatica at Imprendo School s.r.l.
March 1, 2025 - Present
Taught courses in computer science including city informatics, software tools and apps for public administration, digital security and email management, secretarial operator skills including office automation. Delivered programming instruction on HTML, CSS, JavaScript, PHP, Java, and software development methodologies. Provided digital competences from basic to advanced with a focus on software use, networks, and IT security.
Consulente at IZSAM – Istituto Zooprofilattico Sperimentale Abruzzo e Molise
February 1, 2024 - September 3, 2025
Developed web-oriented software using Oracle DB for public veterinary health services.
Docente di informatica e programmazione at Nexus, Insight&Co., Infobasic, ITS, Eventitalia, AVS Studio, Formidouble
January 1, 2023 - September 3, 2025
Provided training on software tools for data management and process optimization. Taught programming languages such as HTML, CSS, JavaScript, PHP, Java, and software development methodologies. Delivered digital literacy courses with focus on software packages, networks, and security.
Assistant Director at BNI Italia
September 1, 2020 - Present
Assistant Director regional role for Abruzzo, specializing in referral marketing and business networking.
Dipendente at Weblooms s.r.l.
March 1, 2019 - September 3, 2025
Developed modules and applications for management software targeted at professional ordering processes. Role involved software development and IT consultancy.
Consulente at Geb Software s.r.l.
June 1, 2018 - September 3, 2025
Developed web applications using Drupal, WordPress, Moodle frameworks. Programming with PHP, MySQL, JavaScript, HTML, CSS. Conducted social media marketing activities in IT and communications sector.
Dipendente at Lviiier Italia s.r.l.
June 1, 2017 - September 3, 2025
Responsible for development of new features for pediatrician software and coordinated software installations. Technologies used included PHP, HTML, Ajax, JavaScript, MySQL. Also managed customer care.
Consulente at Lviiier Italia s.r.l.
December 1, 2015 - September 3, 2025
Responsible for development and installation coordination of new functions for pediatrician software, as well as providing training.
Socio Lavoratore at Pikit, Teramo
November 1, 2012 - September 3, 2025
IT manager responsible for web design, software development, and digital agency activities.
Consulente at S.I. Consulting s.r.l.
June 1, 2009 - September 3, 2025
Developed and designed web workflow frameworks in .NET environment at Engineering Informatica. Technologies: Microsoft .NET, Workflow Foundation, Oracle database.
Consulente at S.I. Consulting s.r.l.
May 1, 2007 - September 3, 2025
Analyzed, developed, and designed modules for managing ads, orders, and invoicing within Italia OK software using Microsoft .NET and SQL Server.
Consulente at Technology Reply s.r.l.
June 1, 2005 - September 3, 2025
Maintenance and development of statistical modules for the national bovine registry website at IZS Teramo. Developed PL/SQL components and web interfaces using Perl and Oracle Portal. Technologies: HTML, JavaScript, Oracle DBMS, Oracle iAS, PL/SQL.
Freelance Software Developer / IT Consultant at Freelance
November 1, 2012 - Present
Consulente e formatore informatico, sviluppo software, soluzioni web e IA, gestione progetti e supporto al business.
Socio Lavoratore at Pik IT
November 1, 2012 - October 9, 2025
Responsabile IT, progetti e sviluppo di siti web, sviluppo software.
Consulente at S.I. Consulting S.r.l.
June 30, 2009 - October 9, 2025
Sviluppo e progettazione di web form e workflow in ambiente .NET, presso Engineering Informatica S.p.A. (Teramo) nell'ambito del progetto NET@ Siu.
Consulente at Lviiier Italia S.r.l.
December 31, 2015 - October 9, 2025
Consulente per nuove funzionalità per software medicali e gestione di dispositivi medici.
Dipendente at Weblooms S.r.l.
March 31, 2018 - October 9, 2025
Sviluppo moduli e applicazioni per software gestionale; gestione progetti web.
Web Strategy Developer / Digital Solutions Freelancer at Freelance
November 1, 2012 - Present
Progettazione, sviluppo e manutenzione di soluzioni web personalizzate; gestione di CMS come WordPress; consulenza IT e digitale; coordinamento di progetti; integrazione di intelligenza artificiale per potenziare strumenti digitali e automatizzare attività.
Web & Software Modules Developer at Webloom S.r.l.
July 1, 2018 - March 1, 2019
Sviluppo moduli e applicazioni per software gestionale rivolto agli ordini professionali.
Consulente IT at GEB Software S.r.l.
July 1, 2017 - June 30, 2018
Sviluppo di web applications su Drupal, WordPress, Moodle; attività di Social Media Marketing; consulenza informatica.
Consulente IT at LViiier Italia S.r.l.
July 1, 2015 - December 31, 2015
Responsabile sviluppo di nuove funzionalità per un software dedicato ai medici pediatri.
Web Developer / Software Engineer at SI Consulting S.r.l.
June 1, 2007 - June 1, 2009
Sviluppo di workflow e moduli web in ambiente .NET; uso di Microsoft .NET, Workflow Foundation e Oracle DB.
IT & Web Developer at PIK IT
November 1, 2009 - November 1, 2012
Progetti di sviluppo di siti web e software; attività in agenzia di comunicazione e web.

Education

Laurea magistrale in Informatica at Università degli Studi di L'Aquila
October 1, 1997 - April 20, 2004
Diploma di Liceo Scientifico at Liceo Scientifico "A. Einstein" di Teramo
September 1, 1992 - July 1, 1997
Laurea magistrale in Informatica at Università degli Studi di L'Aquila
October 1, 1997 - April 20, 2004
Diploma di Liceo Scientifico at Liceo Scientifico “A. Einstein” di Teramo
September 1, 1992 - July 1, 1997
Diploma di Liceo Scientifico at Liceo Scientifico "A. Einstein", Teramo
September 1, 1992 - July 31, 1997
Laurea Magistrale in Informatica at Università degli Studi L'Aquila
January 11, 2030 - October 9, 2025
Laurea magistrale in Informatica at Università degli Studi L'Aquila
January 11, 2030 - February 5, 2026
Laurea in Informatica (Vecchio Ordinamento) at Università degli Studi L'Aquila
January 11, 2030 - February 5, 2026
Diploma di Liceo Scientifico at Liceo Scientifico 'A. Einstein' di Teramo
September 1, 1992 - July 1, 1997

Qualifications

Attestato di Pilota APR (operazioni non critiche)
January 1, 2020 - September 3, 2025
Assistant Director BNI TDM1
January 1, 2020 - September 3, 2025
Assistant Director BNI TDM2
January 1, 2021 - September 3, 2025
Abilitazione alla qualifica di Allievo Allenatore
January 1, 2022 - September 3, 2025
FunnelGO! Training Certificate
January 1, 2018 - September 3, 2025
Social Media Training Certificate
January 1, 2020 - September 3, 2025
Attestato di Pilota APR (operazioni non critiche)
January 1, 2020 - September 3, 2025
Assistant Director BNI TDM1
January 1, 2020 - September 3, 2025
Assistant Director BNI TDM2
January 1, 2021 - September 3, 2025
Abilitazione alla qualifica di Allievo Allenatore
January 1, 2022 - September 3, 2025
FunnelGO! Corso di formazione
January 1, 2018 - September 3, 2025
Social Media Training
January 1, 2020 - September 3, 2025
Attestato di Pilota APR (operazioni non critiche)
April 1, 2020 - October 9, 2025
APR Pilot Certificate (Operazioni non critiche)
January 1, 2020 - February 5, 2026

Industry Experience

Education, Healthcare, Professional Services, Software & Internet, Media & Entertainment, Government