Mariana Pedroza

Led social media content across TikTok, Instagram Reels, LinkedIn, and Twitter/X targeting Gen Z. Simplified complex governance topics through trend-driven storytelling. Developed and managed editorial calendars for multi-platform content. Coordinated video production from concept to delivery including reels and short-form campaigns. Produced and recorded informative notes broadcast thrice weekly on Brazil's largest public radio program, Voz do Brasil, reaching millions nationwide including remote communities. Produced newsletters, press releases, reports, and event coverage across platforms. Strengthened civic awareness with digital-first campaigns improving reach and engagement metrics.

Led 360° communication strategy for Brazil's public health network supporting 5,000+ cities. Directed national campaign during COVID-19, turning frontline stories into a movement. Increased Instagram engagement by over 38%, gained national media coverage, and strengthened public trust in the Unified Health System (SUS). Boosted digital presence with a 488% increase in website traffic (from 850K to 5M per year) and 340% growth in YouTube subscribers (from 23K to 100K+). Directed nationwide communication strategies for Brazil’s largest public health training initiative, engaging nearly 500,000 health professionals across 5,570 cities. Designed and executed national enrollment and retention campaigns achieving an 88% completion rate in a year-long online course. Managed communication for five editions of the Conasems National Congress, growing the audience by 194% from 3,800 (2018) to 11,200 (2023), establishing it as one of the world’s largest public health gatherings. Directed over