I am Maria Fernanda Celidonio, a Brazilian with dual citizenship holding an Italian passport. I am a seasoned Presentation Designer with a strong background in data analysis, research, strategic insights, and storytelling. As the Founder of Presentare, I lead a consultancy that empowers companies to turn complex data into clear, actionable insights and persuasive visual narratives. My expertise goes beyond design, encompassing years of experience in sales, insights, and market research, having led teams and projects at prominent companies such as Globo, Nielsen, and Whirlpool. I specialize in advanced PowerPoint design, creating custom templates and dynamic visuals that bring data-driven stories to life. My approach combines visual storytelling, strategic data interpretation, and effective communication to influence decision-making and deliver results.…

Maria Fernanda Celidonio

I am Maria Fernanda Celidonio, a Brazilian with dual citizenship holding an Italian passport. I am a seasoned Presentation Designer with a strong background in data analysis, research, strategic insights, and storytelling. As the Founder of Presentare, I lead a consultancy that empowers companies to turn complex data into clear, actionable insights and persuasive visual narratives. My expertise goes beyond design, encompassing years of experience in sales, insights, and market research, having led teams and projects at prominent companies such as Globo, Nielsen, and Whirlpool. I specialize in advanced PowerPoint design, creating custom templates and dynamic visuals that bring data-driven stories to life. My approach combines visual storytelling, strategic data interpretation, and effective communication to influence decision-making and deliver results.…

Available to hire

I am Maria Fernanda Celidonio, a Brazilian with dual citizenship holding an Italian passport. I am a seasoned Presentation Designer with a strong background in data analysis, research, strategic insights, and storytelling. As the Founder of Presentare, I lead a consultancy that empowers companies to turn complex data into clear, actionable insights and persuasive visual narratives.

My expertise goes beyond design, encompassing years of experience in sales, insights, and market research, having led teams and projects at prominent companies such as Globo, Nielsen, and Whirlpool. I specialize in advanced PowerPoint design, creating custom templates and dynamic visuals that bring data-driven stories to life. My approach combines visual storytelling, strategic data interpretation, and effective communication to influence decision-making and deliver results.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Data Storytelling Specialist | Presentation Designer | Founder at Presentare Comunicação de Dados
May 1, 2024 - Present
Founded and led Presentare, a consultancy specialized in data-driven communication through professional presentations and corporate training. Delivered tailored presentations aligned with brand identities for corporate meetings, sales pitches, product launches and major events. Provided corporate training workshops on storytelling with data, data analysis, design for non-designers, and public speaking.
Head of Insights for Retail and CPG at Globo
May 1, 2024 - September 3, 2025
Led Retail and CPG sales insights, conducting ad hoc studies and using audience monitoring tools. Delivered presentations to senior management with market diagnostics, shopper needs analysis, and strategic recommendations. Analyzed market trends and supported annual sales target planning.
Sales Leader at Nielsen
May 1, 2021 - September 3, 2025
Managed a sales team of 5, monitored performance, and maintained a sales pipeline using Salesforce. Expanded client base and improved retention with strategic sales plans and webinars showcasing Nielsen’s solutions.
Sales Leader at Symphony RetailAI Brazil
November 1, 2019 - September 3, 2025
Prospected, qualified, and closed new business opportunities with tailored value propositions based on ROI and cost-benefit analyses. Strengthened client relationships with retailers and CPG companies, delivering consultative insights and solution demonstrations.
Customer and Market Insights Manager at Whirlpool Latin America
February 1, 2017 - September 3, 2025
Managed relationships with data providers like GFK and Nielsen. Led strategic initiatives including the Perfect Store Project. Accountable for short- and long-term shopper demand forecasts guiding category planning.
Account Manager at Nielsen
December 1, 2015 - September 3, 2025
Built strong client relationships providing actionable insights for pricing, promotions, and assortment strategies. Managed a team of up to 8 and delivered impactful presentations to large audiences.
Key Account Analyst at Nielsen
January 1, 2012 - September 3, 2025
Provided strategic analysis and commercial implications for global retailers in marketing, private label, and supply chain functions.

Education

Bachelor's Degree in Social Communication at University of Campinas (Brazil)
January 11, 2030 - December 1, 2007

Qualifications

MIT Professional Education (Persuasive Communication)
September 1, 2024 - November 1, 2024
University of Chicago (Strategic Data Storytelling)
February 1, 2024 - April 1, 2024
Digital Marketing – University of Columbia (Online Certificate Program)
November 1, 2019 - January 1, 2020

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Education

Skills

Experience Level