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I am a strategic Country Head and Growth Leader with a strong record of scaling international programs and partnerships across Asia. I founded Berlitz Student Abroad (BSA), achieving 50% year-on-year growth and generating $30K annual profit per camp. I am skilled in digital marketing, B2B business development, and cross-border operations, having worked with partners such as Apple, LEGO, BAT, and Reckitt. I excel at leading teams, managing end-to-end operations, and driving growth strategies in diverse markets including Vietnam and Singapore. Throughout my career, I have focused on growth, client engagement, and operational excellence. I strengthened Berlitz’s regional brand presence, supported sales and marketing activities, and spearheaded enterprise B2B partnerships targeting HR leaders across ASEAN. I am passionate about building long-term enterprise contracts and creating seamless client and student experiences through consultative selling and data-driven marketing.…I am a strategic Country Head and Growth Leader with a strong record of scaling international programs and partnerships across Asia. I founded Berlitz Student Abroad (BSA), achieving 50% year-on-year growth and generating $30K annual profit per camp. I am skilled in digital marketing, B2B business development, and cross-border operations, having worked with partners such as Apple, LEGO, BAT, and Reckitt. I excel at leading teams, managing end-to-end operations, and driving growth strategies in diverse markets including Vietnam and Singapore. Throughout my career, I have focused on growth, client engagement, and operational excellence. I strengthened Berlitz’s regional brand presence, supported sales and marketing activities, and spearheaded enterprise B2B partnerships targeting HR leaders across ASEAN. I am passionate about building long-term enterprise contracts and creating seamless client and student experiences through consultative selling and data-driven marketing.

Nhi Cao Vu Yen (Serena)

Marketing Strategist, Project Manager, Content Producer, +1

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I am a strategic Country Head and Growth Leader with a strong record of scaling international programs and partnerships across Asia. I founded Berlitz Student Abroad (BSA), achieving 50% year-on-year growth and generating $30K annual profit per camp. I am skilled in digital marketing, B2B business development, and cross-border operations, having worked with partners such as Apple, LEGO, BAT, and Reckitt. I excel at leading teams, managing end-to-end operations, and driving growth strategies in diverse markets including Vietnam and Singapore. Throughout my career, I have focused on growth, client engagement, and operational excellence. I strengthened Berlitz’s regional brand presence, supported sales and marketing activities, and spearheaded enterprise B2B partnerships targeting HR leaders across ASEAN. I am passionate about building long-term enterprise contracts and creating seamless client and student experiences through consultative selling and data-driven marketing.…I am a strategic Country Head and Growth Leader with a strong record of scaling international programs and partnerships across Asia. I founded Berlitz Student Abroad (BSA), achieving 50% year-on-year growth and generating $30K annual profit per camp. I am skilled in digital marketing, B2B business development, and cross-border operations, having worked with partners such as Apple, LEGO, BAT, and Reckitt. I excel at leading teams, managing end-to-end operations, and driving growth strategies in diverse markets including Vietnam and Singapore. Throughout my career, I have focused on growth, client engagement, and operational excellence. I strengthened Berlitz’s regional brand presence, supported sales and marketing activities, and spearheaded enterprise B2B partnerships targeting HR leaders across ASEAN. I am passionate about building long-term enterprise contracts and creating seamless client and student experiences through consultative selling and data-driven marketing.

Available to hire

I am a strategic Country Head and Growth Leader with a strong record of scaling international programs and partnerships across Asia. I founded Berlitz Student Abroad (BSA), achieving 50% year-on-year growth and generating $30K annual profit per camp. I am skilled in digital marketing, B2B business development, and cross-border operations, having worked with partners such as Apple, LEGO, BAT, and Reckitt. I excel at leading teams, managing end-to-end operations, and driving growth strategies in diverse markets including Vietnam and Singapore.

Throughout my career, I have focused on growth, client engagement, and operational excellence. I strengthened Berlitz’s regional brand presence, supported sales and marketing activities, and spearheaded enterprise B2B partnerships targeting HR leaders across ASEAN. I am passionate about building long-term enterprise contracts and creating seamless client and student experiences through consultative selling and data-driven marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Country Head - Singapore Operation Head for BSA project | Marketing Manager at Berlitz Singapore PTE LTD, Singapore & Vietnam

July 1, 2025 - Present

Founded and scaled the Berlitz Student Abroad (BSA) program into a sustainable international study tour initiative, generating over $30K annual profit per camp. Oversaw end-to-end operations across Vietnam and Singapore including growth strategy, sales, marketing, logistics, vendor management, and student experience. Achieved 50% year-on-year increase in student enrollment in Vietnam and expanded traditional business partnerships with Apple, LEGO, BAT, and Reckitt. Led on-ground delivery for multiple cohorts in Singapore ensuring operational excellence in logistics, vendor relations, team leadership, and student engagement. Strengthened Berlitz's regional brand presence through consultative selling, cross-functional collaboration, and data-driven marketing.

Marketing Manager | Assistant Manager at Berlitz Singapore PTE LTD, Singapore & Vietnam

June 30, 2025 - September 3, 2025

Drove +341.8% campaign performance through integrated digital marketing (SEO, SEM, Meta Ads, Google Ads). Coordinated operations across Vietnam, Singapore, and Thailand, ensuring seamless client and student experiences. Supported sales and marketing activities, contributing to client acquisition and lead generation. Conducted market research, competitor analysis, and content creation to strengthen brand visibility. Assisted in student onboarding and program logistics to ensure smooth camp delivery.

Business Development Executive (Contract) at Zora Health PTE LTD, Singapore

January 31, 2025 - September 3, 2025

Spearheaded corporate B2B partnerships across ASEAN targeting enterprise HR leaders to adopt employee wellness and reproductive health benefits. Conducted market entry research for Vietnam aligning product localization with compliance and user needs. Built pipeline of corporate leads and C-level relationships, laying foundation for long-term enterprise contracts.

Business Development Executive at VietPhil Education Group, Ho Chi Minh City, Vietnam

July 31, 2023 - September 3, 2025

Managed end-to-end operations for multinational summer camps, overseeing logistics, staff, and program delivery for cohorts of 100+ students. Drove student engagement and parent acquisition through content creation, event marketing, and digital campaigns. Enhanced student participation and boosted program visibility across social media.